Whether you work in-house or at a design studio, it can be a struggle to get your clients to think more like designers—while at the same time encouraging your team to understand the value those clients provide to your design process. This talk is about how to craft successful (and fun) collaborative design sessions for your designers and internal clients. It was delivered by Principal Designer David Sherwin at the HOW Design Conference on Saturday, June 25th, 2011.
Interested in starting your own design business, but don't know how to do the "business" part? This comprehensive presentation covers how design studios make money, the ways design studios organize themselves to support making money, considerations for managing your studio's finances, a method for creating your own studio model, and the story of Design Commission (http://www.designcommission.com), a successful design business in Seattle, Washington. This presentation was delivered by David Sherwin and David Conrad as part of AIGA Seattle's "Design Business for Breakfast" series and is now part of David Sherwin's book "Success by Design: The Essential Business Reference for Designers" (http://www.davidsherwin.com/success).
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebDavid Sherwin
People expect to access and use the products that they love everywhere that they go. With an ever-increasing number of different smartphones, tablets, computers, wearables, and televisions that allow us to view websites, this makes our jobs as interactive designers even more challenging. Are you helping them focus on what they really need to get done, on the devices where they need that functionality the most?
In this workshop from HOW Design Live 2016, which was led by David Sherwin and Drew Bridewell with about 250 people, we shared techniques to help teams:
● Prioritize what product features will have the most value for your users across smartphone, tablet, desktop, TV, wearables, and other devices—so you’re investing your time and energy into the right features in the right places
● Validate your product assumptions and hypotheses through paper and digital prototypes, so you can start building those features intelligently
● Plan the implementation of your product features for development in a modular, componentized manner that makes them easier to test and scale
Along with workshop activities rooted in the above techniques, we shared how we used similar approaches in a redesign of the learning experience of Lynda.com as a responsive web product.
This is my greatest hits album of major business mistakes I've made over my career, both as a freelancer and while working within agencies of all shapes and sizes.
I presented this first at the SCAD Entrepreneurial Forum in Savannah, GA on February 18, 2011. The material is drawn from my second book, "Success by Design: The Essential Business Reference for Designers," which will be out in Fall 2012.
Better Ideas Faster: How to Brainstorm More EffectivelyDavid Sherwin
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
Creative Workshop: Author's Talk at SxSWiDavid Sherwin
This is an author's talk about "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," delivered at South by Southwest Interactive festival on Friday, March 11th, 2011.
SUMMARY
“Our job, says Amazon CEO Bezos, is to invent new options that nobody’s ever thought of before and see if customers like them.”
The World’s Most Innovative Company - Fast Company March 2017
Deloitte and Touche found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer. Having a strong company wide customer focus is more important than being agile alone to create high-performance design. Learn how to keep the customers needs, emotions and behavioral actions at the center of every design to generate the most value. Harvesting insights from feedback and driving them back into the customer experience with speed at scale makes a company innovative and agile.
Understanding the mindset driving this way of working is the key to creating high-performance design. Embodying this mindset will give you the power to create a customer-centric culture where you are free to rapidly test and ship your most innovative ideas daily, ultimately delivering more value to your customers sooner.
AT THE END OF THIS WORKSHOP, YOU WILL BE ABLE TO
Describe a customer-centric design process.
Outline and identify your customer feedback learning loop at every step of the design and product development process to drive continuous innovation, optimization and value.
Explain and embody the mindset that drives the culture, team, process, tools and technology choices required to build this customer-centric future.
Interested in starting your own design business, but don't know how to do the "business" part? This comprehensive presentation covers how design studios make money, the ways design studios organize themselves to support making money, considerations for managing your studio's finances, a method for creating your own studio model, and the story of Design Commission (http://www.designcommission.com), a successful design business in Seattle, Washington. This presentation was delivered by David Sherwin and David Conrad as part of AIGA Seattle's "Design Business for Breakfast" series and is now part of David Sherwin's book "Success by Design: The Essential Business Reference for Designers" (http://www.davidsherwin.com/success).
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebDavid Sherwin
People expect to access and use the products that they love everywhere that they go. With an ever-increasing number of different smartphones, tablets, computers, wearables, and televisions that allow us to view websites, this makes our jobs as interactive designers even more challenging. Are you helping them focus on what they really need to get done, on the devices where they need that functionality the most?
In this workshop from HOW Design Live 2016, which was led by David Sherwin and Drew Bridewell with about 250 people, we shared techniques to help teams:
● Prioritize what product features will have the most value for your users across smartphone, tablet, desktop, TV, wearables, and other devices—so you’re investing your time and energy into the right features in the right places
● Validate your product assumptions and hypotheses through paper and digital prototypes, so you can start building those features intelligently
● Plan the implementation of your product features for development in a modular, componentized manner that makes them easier to test and scale
Along with workshop activities rooted in the above techniques, we shared how we used similar approaches in a redesign of the learning experience of Lynda.com as a responsive web product.
This is my greatest hits album of major business mistakes I've made over my career, both as a freelancer and while working within agencies of all shapes and sizes.
I presented this first at the SCAD Entrepreneurial Forum in Savannah, GA on February 18, 2011. The material is drawn from my second book, "Success by Design: The Essential Business Reference for Designers," which will be out in Fall 2012.
Better Ideas Faster: How to Brainstorm More EffectivelyDavid Sherwin
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
Creative Workshop: Author's Talk at SxSWiDavid Sherwin
This is an author's talk about "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," delivered at South by Southwest Interactive festival on Friday, March 11th, 2011.
SUMMARY
“Our job, says Amazon CEO Bezos, is to invent new options that nobody’s ever thought of before and see if customers like them.”
The World’s Most Innovative Company - Fast Company March 2017
Deloitte and Touche found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer. Having a strong company wide customer focus is more important than being agile alone to create high-performance design. Learn how to keep the customers needs, emotions and behavioral actions at the center of every design to generate the most value. Harvesting insights from feedback and driving them back into the customer experience with speed at scale makes a company innovative and agile.
Understanding the mindset driving this way of working is the key to creating high-performance design. Embodying this mindset will give you the power to create a customer-centric culture where you are free to rapidly test and ship your most innovative ideas daily, ultimately delivering more value to your customers sooner.
AT THE END OF THIS WORKSHOP, YOU WILL BE ABLE TO
Describe a customer-centric design process.
Outline and identify your customer feedback learning loop at every step of the design and product development process to drive continuous innovation, optimization and value.
Explain and embody the mindset that drives the culture, team, process, tools and technology choices required to build this customer-centric future.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
KLM’s internally-focussed Digital Studio, located at Amsterdam’s Schiphol airport, is part of the Digital Transformation program of KLM and employs almost 60 people with a business, technical or design background. Based on my time working there, I highlight a few of the recent projects, and introduce the people and processes involved that make working for the airline a better experience.
In this presentation, I explain what I have found to be different working for employees versus customers, and share what attendees might learn from this.
Prototyping Interaction with Video ScenariosDavid Sherwin
Aaron Rincover and I presented this workshop at Seattle Make-a-Thon on November 6, 2010, sponsored by IxDA Seattle, AIGA Seattle, and Interact.
When designing interactions that transcend singular devices and form the basis of device ecosystems, wireframes just don’t cut it. Much of the interactions you’re looking to define and refine are evoked through motion, sound, haptics, and other variables that can’t be easily documented without "dancing about architecture." In these situations, it’s often most effective to create video scenarios that describe how an interaction would happen out in the real world. These scenarios are useful not only for explaining ideas to your clients—they’re an effective way of capturing prototypes to see if they make sense and feel real.
Over the course of this workshop, we explored the various flavors of video scenario that you can create, depending on the design problems you’re seeking to solve. Then we’ll spent the balance of our time working in small teams to create a short interaction vignette about gestural input to activate a teleportation device.
You'll learn:
- How to transition through through inspiration, ideation, and implementation with a global team
- How to turn “statements of intent” into prioritized user stories.
- How to increase team velocity without sacrificing usability
Background and lessons learned from adoption of agile design and development methodologies in a web project at Washington Post Media. Delivered at George Washington University, Oct. 2008
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
The love of making things need not be confined to the physical world - electronic form giving is an equal hands-on experience. My talk is investigation of the possibility of craft in the digital realm. There is a growing correspondence between digital work and traditional craft. Anyone who gives form with software, whether in web design, architecture, motion graphics or modeling, is practicing personal knowledge and producing visual artifacts that, although not material, are nevertheless products of the hands, eyes and mind.
The talk stars with an introduction to my current role at The Group, thoughts on the Bauhaus movement (and their understanding of craft & technology) and concludes with interviews by various digital crafts people.
Design Designen was created for the 6. Typotage in Munich which took place on 21. July 2009.
Note that the talk contains slides in German and English.
This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;)
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
KLM’s internally-focussed Digital Studio, located at Amsterdam’s Schiphol airport, is part of the Digital Transformation program of KLM and employs almost 60 people with a business, technical or design background. Based on my time working there, I highlight a few of the recent projects, and introduce the people and processes involved that make working for the airline a better experience.
In this presentation, I explain what I have found to be different working for employees versus customers, and share what attendees might learn from this.
Prototyping Interaction with Video ScenariosDavid Sherwin
Aaron Rincover and I presented this workshop at Seattle Make-a-Thon on November 6, 2010, sponsored by IxDA Seattle, AIGA Seattle, and Interact.
When designing interactions that transcend singular devices and form the basis of device ecosystems, wireframes just don’t cut it. Much of the interactions you’re looking to define and refine are evoked through motion, sound, haptics, and other variables that can’t be easily documented without "dancing about architecture." In these situations, it’s often most effective to create video scenarios that describe how an interaction would happen out in the real world. These scenarios are useful not only for explaining ideas to your clients—they’re an effective way of capturing prototypes to see if they make sense and feel real.
Over the course of this workshop, we explored the various flavors of video scenario that you can create, depending on the design problems you’re seeking to solve. Then we’ll spent the balance of our time working in small teams to create a short interaction vignette about gestural input to activate a teleportation device.
You'll learn:
- How to transition through through inspiration, ideation, and implementation with a global team
- How to turn “statements of intent” into prioritized user stories.
- How to increase team velocity without sacrificing usability
Background and lessons learned from adoption of agile design and development methodologies in a web project at Washington Post Media. Delivered at George Washington University, Oct. 2008
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
The love of making things need not be confined to the physical world - electronic form giving is an equal hands-on experience. My talk is investigation of the possibility of craft in the digital realm. There is a growing correspondence between digital work and traditional craft. Anyone who gives form with software, whether in web design, architecture, motion graphics or modeling, is practicing personal knowledge and producing visual artifacts that, although not material, are nevertheless products of the hands, eyes and mind.
The talk stars with an introduction to my current role at The Group, thoughts on the Bauhaus movement (and their understanding of craft & technology) and concludes with interviews by various digital crafts people.
Design Designen was created for the 6. Typotage in Munich which took place on 21. July 2009.
Note that the talk contains slides in German and English.
This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;)
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
Congreso Chileno de Ventas 2013 en Icare: Presentación de Gonzalo Castillo, p...Factor Diseño-Procorp
El jueves 14 de diciembre de 2013, el presidente ejecutivo de Procorp intervino en els egundo turno de la sesión del Congreso Chileno de Ventas 2013, organizado por Icare.
En la oportunidad, el diseñador y especialista en branding y experiencias de marca presentó a los asistentes las herramientas que ofrece el diseño para mejorar la performance de ventas en la era del cliente.
Esta es parte de su presentación.
What are the best ways to create creative superteams? These are teams that are able to effectively communicate and collaborate to create even better solutions to huge challenges. In this talk presented at HOW Design Live 2014, I shared different tools that I use as part of how I lead project teams to build trust, create shared norms, and encourage dialogue in the service of creating more powerful design work.
The Value of User Experience (from Web 2.0 Expo Berlin 2008)Niko Nyman
Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in turn transformed into business value for the company.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
Ten observations, provocations, and questions on design and innovation - a presentation by Tim Leberecht of frog design, from Re:Publica in Berlin from April 15, 2010.
In this presentation, we will discuss the concept and interrelation between product and process design and product life cycle. We will also talk about key decisions required in process design and evaluation of process design.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
User Experience Design: The Missing IngredientTom Nunes
A presentation I put together to build awareness on User Experience Design and to advocate forming a UX Design Group. The premise is that while we do good work, we are still missing an essential ingredient that keeps us from being great: UX Design. Many points on cost justifying UXD
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Design that Scales: Methods and best practices to grow gracefullyEileen Allen
Presentation done for Refresh the Triangle (http://refreshthetriangle.org/), presented and hosted by Atlantic BT (http://atlanticbt.com). Three part presentation focused "On Growth Patterns: Building a foundation for expansion."
The creative’s perspective - Growth demands that your existing processes continuously adapt. Hear how the basics - such as a creative brief - merge with new techniques such as style boards, idea briefs, and co-design, to provide clients with visibility into their projects, preserve quality of the end product, and create the efficiency needed to scale.
View Full Presentation - http://www.slideshare.net/atlanticbt/growth-patterns-building-a-foundation-for-expansion-driving-or-being-driven-to-grow-in-order-to-meet-demand
While other companies rely on 'discovery sessions,' we take each client through what we call a 'blueprint session.' Our clients often ask why they need such an in-depth blueprint phase before their project. Here's why a blueprint session will save your sanity and improve your project outcome.
Startup Advisor Lunch & Learn: Impact WashingtonJessy Arter
These are the slides from the November 2022 Lunch & Learn with presenter Nick Wilkes from Impact Washington.
Learn what you need to know from the beginning of your business to avoid the pitfalls that increase manufacturing costs.
Subscribe to our YouTube channel to be notified when the presentation recording becomes available: https://www.youtube.com/@sp3nw120
Just Married: User Centered Design and AgileMemi Beltrame
User Centred Design (UCD) and Agile Development are two of the most exciting and productive Methods to achieve high quality appication both desired by the customers and loved by the users. UCD and Agile Development are though often said to be impossible to combine and that despite their great advantages any attempt would most certainly lead to disaster.
This talk picks up the main points of both methods, shows the key issues and tries to offer a pragmatic approach on how to successfully combine User Centered Design and Agile Development.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Team Misfocus and Error in software projectsAdam Russell
we all know that software development projects often fail or are impaired, but what is the cause? There are many sources of error, and this presentation looks at team-based patterns of mis-focus on one part of the project at the expense of others. Observed from many software development projects over more than 20 years, this presentation will generate ideas for project review and alignment activities
Misfocus-caused error in software projectsAdam Russell
We know that many projects fail, or become impaired, but what is the reason given so many methodologies, tools and support systems. Error comes from many places. For whatever reason, teams create problems by investing more time in aspects of software development practice that have a smaller impact on project overall success, and accordingly invest less time in areas that have a larger impact.
This session will be a combination of presentation and demonstration where we will discuss the role of the Business Analyst in Business Process Modeling and the importance of modeling. A demonstration of how modeling tools can assist a BA in their work will be delivered and will include:
- documenting current or future processes
- determining how processes can be optimized and improved using simulation metrics
- using forms in process design and storyboarding
- publishing models to a larger community for feedback.
- how process models can be transformed into the language of IT (UML, BPEL, etc).
We will also demonstrate BPM BlueWorks, which is an online platform for business analysts! It can help accelerate business process improvement at NO COST. Features include dozens of industry-specific strategy, capability and process maps. Private online tools and workspaces to build new business processes and capability to share online workspaces with your colleagues. Check out http://www.bpmblueworks.com
Talk given at StartupDay 2010 conference in Bellevue, WA.
Video: http://www.seattle20.com/tv/clip/StartupDay-2010-Design-for-Startups-by-Jan-Miksovsky-1.aspx
UX is often misunderstood - or worse, it's seen as another ambiguous buzzword. Teaching others the value of UX can be a frustrating/challenging/lonely journey. I'll share some of the experiences I've faced when posed with the challenge of building buy-in and how to help shift company attitudes and culture towards UX.
These slides have been used for my keynote at the 1st Cambridge Design Management Conference, Sep. 7th 2011.
The aim of the presentation was to give meaning and a more systematic approach to the 'buzzwords' that are being used at conferences in the context of business & design namely: Design, Design Management, Design Thinking, and Design Leadership.
In order to make the interrelationships more accessible I've created a model a while ago that illustrates the above mentioned relationships.
The overall story of the keynote is framed into the logic of 'tweeted statements' that showed up parallel on twitter.com while I was presenting the slides in order to facilitate a real time discussion.
For feedback or questions please drop me a note: cadmc1@ralfbeuker.com
The 50-plus population in the United States consists of close to 100 million consumers. Between now and 2030, this demographic will expand by over 34%. Additionally, by 2030 roughly 1 in 5 Americans will be 65 years of age and older, for a total of 72 million seniors.
In general, we are living longer and with more health complications. Even so, most of us want nothing more than to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
This presentation explores the transformative impact that great design and emerging technologies will have on creating sustainable, supportive, and connected communities for the aging population and those who care for them.
Understanding human motivation_in_the_age_of_connected_machinesfrog
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.
As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.
Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurshipfrog
What is the expanding role of design in entrepreneurship? What is the interplay between them? David Sherwin, an Interaction Design Director at frog, shares his personal take on this subject from a designer's point of view, with principles you can use to drive sustainable growth and beneficial cultural change within your businesses, as well as approaches for creating valuable new products, services and business models with your customers and communities. This talk was delivered on March 5 at Think Big Partners in Kansas City as part of Kansas City Design Week 2014.
SXSW: Designing Smart Objects for Emotional Peoplefrog
Wearable technology, smart meters, and networked devices have generated an environment of abundant digital chatter. It’s now socially acceptable to compete with your FuelBand, send a text to your thermostat, and argue with Siri. Our eagerness to communicate with objects as we would a friend points to a new criterion for designing intelligent products. We want our technology to be smart, but also deeply personal. This presentation outlines the opportunities and risks associated with designing smart objects for emotional people. Through stories of emerging products and experimental research endeavors, it highlights the fine line designers must walk between enhancing the emotional intelligence of individuals, and replacing it.
Data is the fuel of the connected world, and aspects like value, trust, transparency and ultimately ownership have been a continuous source for debate. As our technical capabilities and our comfort with and within the connected world evolves, so does the conversation about our habits and practices around customer data. As a product strategy and design company that has been leading the industry for more than four decades, I believe that frog is in a good position to reflect forward.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
Is This Progress? More Meaning in Our Digital Lifefrog
VP of Creative Paul Pugh moderated the panel "Is This Progress? More Meaning in Our Digital Life" at SXSW Interactive 2013.
IT advances have created a mass transformation comparable to the Renaissance and the Industrial Revolution. As we use digital tools to create new connections and experiences, what is the impact on our analog realities? Consider:
1. The collective memory of our online activities far exceeds our human capacity to remember; we struggle with information overload and privacy concerns instead of treasuring our digital legacy.
2. News is omnipresent yet more compartmentalized than ever, as we invent siloes to absorb the deluge of information. We traded newspapers for online news feeds, but are we better informed, or more myopic?
3. Both human relationships and physical artifacts are decamping for the cloud. Is a Facebook friend truly nurturing? Is digital music as interesting as a hard-earned vinyl collection?
frog Interaction Designer Jennifer Dunnam explores the farmers’ market, technology, and the future urban environment. Presented at the Food, the City, and Innovation Conference in Austin, Texas.
The next big disruption in lifelong learning will be by design. We are innately trained and poised to have a global impact on how other people can survive and thrive, whether they are designers or not. In this talk from AIGA Seattle's Into the Woods 2012 conference, David Sherwin points out opportunities and shares tools he's gathered to encourage people to be better critical thinkers and problem solvers, using the activity areas of the Collective Action Toolkit as a frame (which at the time was still a work in progress).
Yes, it’s already that transitional time when our current year ends and another begins, and today and tomorrow are quickly changing hands. Rather than look back at significant trends of the past 366 days (2012 was a leap year, remember?), we asked a wide variety of technologists, designers, and strategists across frog’s studios around the world to take a look to the future. The near future, that is. “Near” in that 2013 is not only upon us, but also “near” in that these technologies are highly feasible, commercially viable, and are bubbling up to the surface of the global zeitgeist. We believe you’ll be hearing a lot more about these trends within the next 12 months, and possibly be experiencing them in some form, too.
Here's our second annual list of Tech Trend predictions for the coming year. There are 20 individual forecasts and, new for 2013, we've also related each prediction to larger waves in business, culture, and innovation.
Know Thy User: The Role of Research in Great Interactive Designfrog
In this talk, David Sherwin from frog demystifies the role and use of research in the day-to-day work of an interactive designer. He draws on the collective knowledge of frog's design research practice and his own experience as a design research lead helping to coordinate teams in conducting U.S.-based and global research programs.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
1. Making Clients Part of the Design Process
David Sherwin / t:@changeorder
HOW DESIGN CONFERENCE | JUNE 25, 2011
2. Introduction
Trying
to work
From Nick Walker / HoveringArtDirectors.com
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3. Introduction
This is a talk about how to
build trust between designers
and clients through
facilitated collaboration.
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4. Introduction
Collaboration:
When clients and designers
work together as equals
towards a shared goal
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5. Introduction
Like this:
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7. Why collaborate with clients?
It was in the design brief?
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8. Why collaborate with clients?
email conversation
face-to-face meeting
proposal
scope of work
It was in the design brief
discovery meeting
stakeholder interview
customer shadowing
late-night IM brainstorm
video chat
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9. Why collaborate with clients?
email conversation
face-to-face meeting
proposal
scope of work
It was in the design brief
discovery meeting
stakeholder interview
customer shadowing
late-night IM brainstorm
video chat
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10. Why collaborate with clients?
email conversation
face-to-face meeting
proposal
scope of work
It was in the design brief
discovery meeting
stakeholder interview
customer shadowing
late-night IM brainstorm
video chat
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11. Why collaborate with clients?
What information
does your team lack
to make this project
successful?
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12. Why collaborate with clients?
Did you know:
What needed to be made?
Why it needed to be made?
How it would be made?
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13. TEXT
WATCH
EMAIL
CALL
READ
Did you really grok
the complexity at hand?
PLAY
STATUS CHAT
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14. Were you operating across
cultures and industries
you didn’t understand?
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15. Why collaborate with clients?
Collaborating with clients can
sometimes be the only reason
a project succeeds.
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16. Why collaborate with clients?
And we can design situations
that yield necessary information
for projects in a playful way.
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17. Why collaborate with clients?
This extends beyond projects
to encourage belief and sustain
great working relationships.
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19. How should I collaborate with clients?
COLLABORATE EARLY:
Determine where clients can help
well before you start designing.
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20. How should I collaborate with clients?
COLLABORATE DEEPLY:
Invite clients into the process—
rather than let them dictate it.
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21. How should I collaborate with clients?
At project inception: During discovery: Kicking o design:
• Setting constraints • Making sense of data • Brainstorming ideas
• Aligning on goals • Creating empathy • Establishing criteria
• Understanding fears • Identifying oppty’s
• Cataloguing biases
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22. How should I collaborate with clients?
COLLABORATE EFFECTIVELY:
Maximize the time you have.
Make the work not feel like work.
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23. How should I collaborate with clients?
COLLABORATE HONESTLY:
Relate to clients as people first.
Don’t be design robots.
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24. How should I collaborate with clients?
Clients
Designers
Customers
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25. How should I collaborate with clients?
Clients Designers
Custome
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26. How should I collaborate with clients?
Clients Designers
Customers
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27. Why do design projects fail?
You’re not designing for the client.
You’re designing with them
to best reach their customers.
(Sometimes, we forget this…)
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29. How should I prepare a collaboration?
1. Know your goal
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30. How should I prepare a collaboration?
Goals for client collaboration
aid us in determining what
should be designed…
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31. How should I prepare a collaboration?
…by exploring what our clients
and customers desire, and why.
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32. How should I prepare a collaboration?
GOAL: WHAT
INPUTS DO I NEED TO OUTPUTS
DISCOVER?
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33. How should I prepare a collaboration?
CLIENTS ACTIVITY TO INFORMATION
DESIGNERS FACILITATE IDEAS
QUESTIONS DISCOVERY CRITERIA
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34. How should I prepare a collaboration?
FIRST, KNOW THIS: THEN, DETERMINE THIS:
Uncover why Create what
customers are customers
frustrated with want from our
our new products company next
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35. How should I prepare a collaboration?
FIRST, KNOW THIS: THEN, DETERMINE THIS:
Establish criteria Make 12 amazing
by which our design concepts
design work your client will
will be judged slavishly adore
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36. How should I prepare a collaboration?
Agree with your client to
the goal of any collaboration.
Work your plan and activities back from this.
ACTIVITY ACTIVITY ACTIVITY ACTIVITY
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37. How should I prepare a collaboration?
“Our goal for this session:
generate 3 new strategies for
advertising on our website.”
? ? ? ?
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38. How should I prepare a collaboration?
1. Know your goal
2. Create an arc
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39. How should I prepare a collaboration?
Goal: “Generate 3 new
strategies for advertising
on our website.” PART 4:
EVALUATE
PART 3:
SHOOT THE MOON
END
PART 2:
START INTO THE DEEP END
PART 1:
THE WINDUP
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40. How should I prepare a collaboration?
How should your
client feel during the
collaboration session?
REALISTIC
EUPHORIC
END
EXCITED
START
NERVOUS
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41. How should I prepare a collaboration?
8:30 AM • Quick intros & bios
PART 1: • Re-present agenda sent in advance
THE WINDUP • Establish the “pool rules”
MINGLE INTROS ICEBREAKER EX
Light, fun, kill the nervousness
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42. How should I prepare a collaboration?
10:00 AM • Build trust
PART 2: • Explain why the exercise works
INTO THE DEEP END • Use lunch as a time to present work
WORKING
EXERCISE 1 EX
LUNCH
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43. How should I prepare a collaboration?
1:00 PM • As people loosen up, they can work harder
PART 3: • Keep clients in their group, rotate designers
SHOOT THE MOON • Don’t lose momentum!
G MINI-
EXERCISE 2 EXERCISE
BREAK
Build o the output from #1
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44. How should I prepare a collaboration?
NI- NEXT
EXERCISE 3 EVALUATE
EAK STEPS
The last experience defines the whole
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45. How should I prepare a collaboration?
3:00 PM • Establish criteria for evaluating design ideas
PART 4: • Apply criteria to most-liked ideas over the day
EVALUATE • Outline what happens next with the output
NEXT RECAP CREATIVE D
EVALUATE
STEPS OF DAY BRIEF
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46. Know when evaluation
should be silent or active.
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47. How should I prepare a collaboration?
1. Know your goal
2. Create an arc
3. Plan your activities
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48. How should I prepare a collaboration?
At project inception:
• Worst Fears
• Goal Setting
• Press Release
• Design Your Own!
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49. Worst Fears
photo 5673173163 by swanksalot / CC share remix license on flickr
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50. Goal Setting
photo 3294421417 by centralasian / CC share remix license on flickr
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51. Press Release
photo 5696004915 by thomasleuthard / CC share remix license on flickr
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52. How should I prepare a collaboration?
At project inception: During discovery:
• Worst Fears • What Customer?
• Goal Setting • Scavenger Hunt
• Press Release • Brand Thermometer
• Design Your Own! • Design Your Own!
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53. What Customer?
photo 5582403746 by toddle_email_newsletters / CC share remix license on flickr
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54. Section title text
Scavenger Hunt
cc share remix license / photo by W.A. Djatmiko, wikimedia
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56. How should I prepare a collaboration?
At project inception: During discovery: Kicking o design:
• Worst Fears • What Customer? • 100 Uses
• Goal Setting • Scavenger Hunt • Photo Collage
• Press Release • Brand Thermometer • Interface Bingo
• Design Your Own! • Design Your Own! • Design Your Own!
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57. 100 Uses
photo 2997879253 by mugley / CC share remix license on flickr
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59. Interface
Bingo
photo 2828528741 by Samuel Mann / CC share remix license on flickr
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60. How should I prepare a collaboration?
1. Know your goal
2. Create an arc
3. Plan your activities
4. Exploit group dynamics
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61. How should I prepare a collaboration?
Shift between group sizes
and work styles:
Working individually, Working in the round, Group discussion
in parallel role-playing
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62. How should I prepare a collaboration?
See the recap at:
EnergyThinkIn.frogdesign.com
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64. How do I facilitate a collaboration?
3 simple guidelines:
1. You can’t participate if you’re the facilitator
2. Don’t let time slip away!
3. If it’s not working, be willing to change the plan
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66. Parting thoughts
Computers are the frenemies
of group collaboration.
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67. Parting thoughts
1 hour of collaboration =
8 hours of preparation
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68. Parting thoughts
Test every activity at least twice
before using it with a client.
(Over time, you’ll have a trove of proven activities to use.)
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69. Parting thoughts
Collaboration doesn’t stop
after the collaboration session.
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70. Parting thoughts
“The best leave-behind
is the evangelist.”
—Hans Gerwitz, Technology Director, frog
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71. Parting thoughts
Will you collaborate
with your clients
on your next project?
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72. Parting title text
Section thoughts
“We want a bigger laser.
Can you make the laser bigger?”
01: Why collaborate with clients?
photo 3528754669 by hawee / CC share remix license on flickr
73. Parting thoughts
“Whew, that was a lot of fun!
We got tons done…”
photo 2432922028 by tabitum / CC share remix license on flickr