How to team up with another agency

1. Joining Forces
How to team up with another agency. By @danielmall for #ownersummit

2. bit.ly/1RfcTlu

3. bit.ly/1SWeH2K

5. Adjacent Possible

6. Design

7. DesignNature Music

8. Warren’s Basecamp Post

9. col•lab•o•rate

10. col•lab•o•rate
together
col laborare
to work

11. To give help to an enemy who has
invaded your country during a war.
col•lab•o•rate

12. To give help to a competitor who has
won over “your” prospect during a pitch.
col•lab•o•rate

13. To do the same thing at the same time.
col•lab•o•rate

14. bit.ly/1W1WMap

15. bit.ly/1QmbHYZ
We all very quickly decided that the
best way to get to know each other was
to play together.”
Brian May
Brian May tells how David Bowie and Queen
wrote the legendary track Under Pressure
“

16. Conflicting business models

18. A business model describes the
rationale of how an organization
creates, delivers, and captures value.

19. bit.ly/1Q1xh4z

20. bit.ly/1Q1xioQ

21. tek.io/1mlBDf3

23. `
bit.ly/1Q1xNPX
Christopher Nolan

24. Matthew
McConaughey
Anne
Hathaway
Jessica
Chastain
Casey
Affleck
John
Lithgow

25. Leonardo
DiCaprio
Tom
Hardy
Ellen
Page
Joseph
Gordon-Levitt
Marion
Cotillard

26. Christian
Bale
Heath
Ledger
Gary
Oldman
Maggie
Gyllenhaal
Morgan
Freeman

27. DesignStrategy Development

28. DesignStrategy Development

29. Design
Strategy Development

31. Successful collaborations are by
choice. You can’t force collaboration.
You can’t need collaboration.”
Alex Hillman
Collaboration: A Buffer Chat Recap
“

32. DesignStrategy Development

33. Goku Vegeta

35. erA collaboration is not a partnership.
A collaboration is not staff augmentation.
A collaboration is a temporary merger.

37. Principal
Senior
Designer
Creative
Director
Technology
Director
Senior
Developer
Designer
Senior
Producer
Apprentice

38. Principal
Senior
Designer
Creative
Director
Technology
Director
Senior
Developer
Designer
Senior
Producer
Apprentice
SF HC

39. Principal
Senior
Designer
Creative
Director
Technology
Director
Senior
Developer
Designer
Senior
Producer
Apprentice
(Principal)
(Design
Director)
(Developer)
SF HC

40. A rubric for collaboration
bit.ly/1UZAe9W

41. Reach out before you have
a project in mind
1
bit.ly/1T9FOZB

42. Hi Dan,
I love the work that you and your SuperFriendly team
are doing! My agency [AgencyName] does a bunch of
work for gaming companies, specifically around
initial releases.
I’ll be in Philly in August; can I buy you lunch to
get to know you better?
—[Your Name]

43. Only people can collaborate. Even when
it’s‘companies’ doing collabs there are
people at the helm. Easy to forget.”
Alex Hillman
Collaboration: A Buffer Chat Recap
“

44. Ask some questions
2
bit.ly/1PLidMB

45. What’s your “thang?”
bit.ly/1PLidMB

46. Design
Strategy Development

47. Tell me about your team.
bit.ly/1PLidMB

48. Tell me about your business model.
bit.ly/1PLidMB

49. Conjure your dream project
3
bit.ly/1UZGmiz

50. Draft & sign a
collaboration agreement
4
bit.ly/1omKzlZ

51. Thanks! Questions?