Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Good practises in graphic design, typography and editing: “Clear Layout. Basi...Tomasz Charnas
Graduates’ visual works and fragments of presentation about content design at Tischner European University by Tomasz Charnas, an editor, publisher, communication scientist and specialist in language and literature. Visual materials have been taken from original LinkedIn user guide prepared by the students' group.
Download and watch on your computer for best view!
This deck covers five tips on how to improve the typography on your presentation slides.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Good practises in graphic design, typography and editing: “Clear Layout. Basi...Tomasz Charnas
Graduates’ visual works and fragments of presentation about content design at Tischner European University by Tomasz Charnas, an editor, publisher, communication scientist and specialist in language and literature. Visual materials have been taken from original LinkedIn user guide prepared by the students' group.
Download and watch on your computer for best view!
This deck covers five tips on how to improve the typography on your presentation slides.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
This is a very basic introduction to graphic design based on Robin Williams' book, "The Non-Designer's Design Book." It was created for grade 9 art students.
A video version is available here: http://www.youtube.com/watch?v=-eUhJ_jTrMQ
Graphic design includes visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. It involves developing the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
This deck explores the basics of graphic designing.
Workplace Accountability: How Effective Managers Create a Culture of OwnershipThe Business LockerRoom
Every company would love for its employees to demonstrate accountability; to take ownership of their work. However, despite their best efforts, few companies understand what it takes to create and sustain a culture of accountability. This presentation will presents the basic components of a methodology for creating workplace accountability.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
This is a very basic introduction to graphic design based on Robin Williams' book, "The Non-Designer's Design Book." It was created for grade 9 art students.
A video version is available here: http://www.youtube.com/watch?v=-eUhJ_jTrMQ
Graphic design includes visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. It involves developing the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
This deck explores the basics of graphic designing.
Workplace Accountability: How Effective Managers Create a Culture of OwnershipThe Business LockerRoom
Every company would love for its employees to demonstrate accountability; to take ownership of their work. However, despite their best efforts, few companies understand what it takes to create and sustain a culture of accountability. This presentation will presents the basic components of a methodology for creating workplace accountability.
Creative Workshop: Author's Talk at SxSWiDavid Sherwin
This is an author's talk about "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," delivered at South by Southwest Interactive festival on Friday, March 11th, 2011.
This e-book is an accompaniment to the book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," more details here: http://www.davidsherwin.com/creative
"Creative Workshop" contains 80 creative challenges that will help any designer reach a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour, to designing a paper robot in an afternoon, to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help designers increase their capacity to innovate.
Before the book, however, there was a quarter-long class where design students had to complete 80 projects in just 11 weeks. This Teacher's Guide describes the pedagogical methods behind the book, how to create your own Creative Workshop class or workshop series, as well as how to utilize challenges from the book most effectively in a classroom setting. This text is intended for teachers of design and creative thinking, but it may also be helpful for designers and creative managers.
Become a StickyNote Ninja
Kate Rutter
UX Week 2008
http://stickynoteninja.com/wp-content/uploads/2008/08/_ap_UXWeek_2008_08-2008-StickyNinja_postdeck.pdf
Information Architecture: Making Information Accessible and Usefulfrog
This is a talk about how designers can help people make use of information—both find and act upon it.
To illustrate this, I take a trip to the SFMOMA to share the work of Dieter Rams, whose ethos of "Less, but better" is a challenge to any designer seeking to create better websites and applications.
I re-explore this trip multiple times over the course of the talk, considering the overlap of information in physical and digital systems—and how conceptually we merge them.
From there, I provide best practices and principles for how to approach information architecture and user experience design in a more iterative, agile fashion through in-line prototyping.
How do you extend a product vision statement such that it remains aspirational but is specific enough to clarify intention and make difficult decisions easy? Enter "Design Tenets"
Competitive Analysis: Strategic UX Spy Games - Lyle KantrovichUXPA International
A Competitive Analysis is a great way UX teams can benchmark, generate ideas, learn about users, and stretch their thinking about design and UX strategy. A UX-centric competitive analysis is very different than what you’ll find outlined in any business book. This presentation outlines an approach for conducting competitive analysis even if your company or product “has no competitors”. This session will show you what a competitive analysis is, why it’s useful, when to do one, how to do it, and what the deliverable should include. You’ll also learn how a competitive analysis can help reinvigorate your organization’s focus on UX.
Creative and eye-catching logo and graphic designs are helpful in communicating with clients. Imagine, believe and achieve are three golden words that give favorable results.
A Marketing Plan Outline from start to finish. In this presentation (Marketing 101 PowerPoint) you will learn how to create a marketing plan for any business. By Marketing by Justina 2012 www.marketingbyjustina.wordpress.com
No matter what the size of your company or industry, however, it is important that you take a strategic approach to redesign your website. Know what is not working, what is currently working, and what goals you want to achieve.
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
Learn how to raise the level of design conversation with clients from tactical design execution, to a strategic framework for expressing organizational goals. Participants will learn the fundamentals of brand planning, research, implementation and measurement. In the end you will have a series of powerful tools and activities you can use to guide clients through the brand process.
A profile of Think Digital Services including Social media, marketing, social media management and as well as SEO and other optimization that we offer.
OUR
SERVICES
SEARCH
ENGINE
MARKETING
Our Search Engine Marketing (SEM) practice is focused on ensuring that the clicks you pay for translate to customer actions that you actually care about.
SHOPPING &
DYNAMIC PRODUCT AD
CAMPAIGNS
Whether you want to sell on Amazon, Google Shopping or implement Dynamic Product Ad remarketing campaigns, we have experience across platforms and industries.
Whether it's providing real insight into digital campaign performance or helping you navigate the complexities of a cross-channel, segmented customer acquisition effort, we can help.
From newsfeed to video to programmatic display, our team has deep experience buying, tracking and optimizing paid media for some of the largest brands in the nation.
Performance-focused SEO is about making sure your site ranks on the terms that drive business value through smart content and disciplined technical execution.
kbpo solution.inc is a Leading SEO & web development Company that offers complete Website Development Services with design, Digital Marketing Services Lead generation via SEO Services.
Get your stunning, easy-to-use, responsive website with Vision51. We specialize in Web Design Marketing Warrington, search engine optimization, Facebook Advertising, Search Engine Optimisation Warrington at Cheshire, Widnes, Wirral, Wigan, and St.Helens. For more information, Visit us at vision51.co.uk
This template, owned and produced by Leah Dyck, serves as a guideline for co-creators, who are planning to contribute value in the form of a curriculum.
This slide deck provides the framework for digital sports- related coaching services and offers a step-by-step workflow for their pitch presentation.
Vision51 is the leading Search Engine Optimisation Services in Warrington, UK. We will help you to manage your Facebook Marketing campaign at affordable prices in Warrington, Widnes, Wirral, Wigan, and St.Helens.
Similar to Better Ideas Faster: How to Brainstorm More Effectively (20)
Participatory Design: Bringing Users Into Your ProcessDavid Sherwin
Good user research has a big impact on product quality. But Agile teams can struggle to integrate user research at the right places. In this talk by Erin Muntzert and David Sherwin, we talk about how Participatory Design can help Agile teams better understand the needs of their customers and get the right design ideas into their products. This talk has been adapted from a workshop that we have delivered at UX Week, Interaction, and UX London: http://bit.ly/pdesignux
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebDavid Sherwin
People expect to access and use the products that they love everywhere that they go. With an ever-increasing number of different smartphones, tablets, computers, wearables, and televisions that allow us to view websites, this makes our jobs as interactive designers even more challenging. Are you helping them focus on what they really need to get done, on the devices where they need that functionality the most?
In this workshop from HOW Design Live 2016, which was led by David Sherwin and Drew Bridewell with about 250 people, we shared techniques to help teams:
● Prioritize what product features will have the most value for your users across smartphone, tablet, desktop, TV, wearables, and other devices—so you’re investing your time and energy into the right features in the right places
● Validate your product assumptions and hypotheses through paper and digital prototypes, so you can start building those features intelligently
● Plan the implementation of your product features for development in a modular, componentized manner that makes them easier to test and scale
Along with workshop activities rooted in the above techniques, we shared how we used similar approaches in a redesign of the learning experience of Lynda.com as a responsive web product.
Interested in starting your own design business, but don't know how to do the "business" part? This comprehensive presentation covers how design studios make money, the ways design studios organize themselves to support making money, considerations for managing your studio's finances, a method for creating your own studio model, and the story of Design Commission (http://www.designcommission.com), a successful design business in Seattle, Washington. This presentation was delivered by David Sherwin and David Conrad as part of AIGA Seattle's "Design Business for Breakfast" series and is now part of David Sherwin's book "Success by Design: The Essential Business Reference for Designers" (http://www.davidsherwin.com/success).
Designing for Positive Behaviors and HabitsDavid Sherwin
We live in a world where we expect the applications and services we use every day to not only help us do what we want to do, but encourage us to help reach our goals in ways that will make us healthier, wealthier, and happier. In this talk I delivered at HOW Interactive Design Conference 2014, I explore a growing trend in the interactive space, where product designers are using techniques drawn from the social sciences to support and shape the choices their users make. With the tools I provide in this talk, you can create your first draft of a product intended for positive behavior change, as well as test the first iteration of your design solutions in a responsible manner.
What are the best ways to create creative superteams? These are teams that are able to effectively communicate and collaborate to create even better solutions to huge challenges. In this talk presented at HOW Design Live 2014, I shared different tools that I use as part of how I lead project teams to build trust, create shared norms, and encourage dialogue in the service of creating more powerful design work.
Example Organizational Models for Design BusinessesDavid Sherwin
An organizational model describes how your studio employees work together: how tasks are delegated to people, how people collaborate to complete projects and who supervises the work to make sure it’s great. It should be a reflection of how your studio earns revenue—the mix of types of work and products created for your customers—and of your studio philosophy. This document visualizes illustrations of common organizational models for certain types of design businesses. This content is referenced on page 264 of Success by Design: The Essential Business Reference for Designers by David Sherwin, published by HOW Books. Get the book at http://amzn.to/successbydesign
Elements of Design Studio Experience v1David Sherwin
Use this worksheet to begin determining what your ideal design studio experience should be like. Directions for the activity are on page 260 of Success by Design: The Essential Business Reference for Designers by David Sherwin, published by HOW Books. Get the book at http://amzn.to/successbydesign
What can your staff do to create their ideal studio culture? And how can that culture align with everyone’s desired working environment? This worksheet is part of an activity to answer these questions. Directions for the activity are on page 267 of Success by Design: The Essential Business Reference for Designers by David Sherwin, published by HOW Books. Get the book at http://amzn.to/successbydesign
This Progress Evaluation Worksheet is used as part of a growth assessment for your design business. Directions for the activity are on page 280 of Success by Design: The Essential Business Reference for Designers by David Sherwin, published by HOW Books. Get the book at http://amzn.to/successbydesign
This worksheet goes along with an activity to help you determine what skills and roles you may need to hire for your design business in the future. Directions for the activity are on page 272 of Success by Design: The Essential Business Reference for Designers by David Sherwin, published by HOW Books. Get the book at http://amzn.to/successbydesign
These are 10 bonus challenges in addition to those that you'll find in "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," which is out now from HOW Books.
They were released at South by Southwest Interactive at my author's talk.
The kickoff deck for the HOW Interactive Design Conference 2011's Progressive Design Challenge. In this deck, we introduce the theme and the rules for winning a great prize (only for attendees of the conference!)
This is my greatest hits album of major business mistakes I've made over my career, both as a freelancer and while working within agencies of all shapes and sizes.
I presented this first at the SCAD Entrepreneurial Forum in Savannah, GA on February 18, 2011. The material is drawn from my second book, "Success by Design: The Essential Business Reference for Designers," which will be out in Fall 2012.
Prototyping Interaction with Video ScenariosDavid Sherwin
Aaron Rincover and I presented this workshop at Seattle Make-a-Thon on November 6, 2010, sponsored by IxDA Seattle, AIGA Seattle, and Interact.
When designing interactions that transcend singular devices and form the basis of device ecosystems, wireframes just don’t cut it. Much of the interactions you’re looking to define and refine are evoked through motion, sound, haptics, and other variables that can’t be easily documented without "dancing about architecture." In these situations, it’s often most effective to create video scenarios that describe how an interaction would happen out in the real world. These scenarios are useful not only for explaining ideas to your clients—they’re an effective way of capturing prototypes to see if they make sense and feel real.
Over the course of this workshop, we explored the various flavors of video scenario that you can create, depending on the design problems you’re seeking to solve. Then we’ll spent the balance of our time working in small teams to create a short interaction vignette about gestural input to activate a teleportation device.
Designing with the Body: Learning to Physically PrototypeDavid Sherwin
This is a 75-minute workshop about physically prototyping products, services, and experiences. Workshop attendees selected a design challenge, which was structured in a way to teach them about the value of prototyping their design ideas earlier in the overall design process—especially for highly complex problems. I facilitated this workshop twice at AIGA Seattle's "Into the Woods" conference at Sleeping Lady Lodge in Leavenworth, WA on October 15-16, 2010.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
11. we’d like you
to create a new
logo and color
palette for our
restaurant…
?
12. we’d like you
to create a new
logo and color
palette for our
restaurant…
why?
stated marketing and design needs are symptoms of larger, systemic business problems.
13. ?
?
Business
problems
?
Marketing +
brand strategy
?
Design
strategy
Tactics ? problems live in
?
different orbits
? within a client
? organization.
?
14. ?
?
Business
problems
?
Marketing +
brand strategy
?
Design
strategy
Tactics ? problems live in
?
different orbits
? within a client
? organization.
?
15. Business proBlem
sales have dropped
20% over this past year. we’d like you
what should we do? to create a new
logo and color
palette for our
restaurant…
?
16. Business proBlem
sales have dropped
20% over this past year. we’d like you
what should we do? to create a new
logo and color
palette for our
our service and restaurant…
menu needs to
be improved? ?
?
we need a ?
more effective ?
website to ? should we
attract new consider
customers? search
our signage is engine ads?
hard to read—
should we try
and redo it?
17. you should
be thinking
outside the box,
but inside
the strategy.
BrainstorminG tip #1 !
18. better ideas faster
turn those
problems
into ideation
questions
1 2 3 4
articulation
21. Business proBlem
sales have dropped
20% over this past year.
what should we do? we want a
new identity
system for
our restaurant.
!
we need a !
more effective
website to !
attract new
customers.
we need
to redo our
signage, it’s
hard to read.
22. sales have dropped
20% over this past year.
what should we do? not a DesiGn proBlem
can you create a
new identity system
for our restaurant? not a DesiGn proBlem
23. Business proBlem
sales have dropped
20% over this past year.
what should we do? we want a
new identity
system for
our restaurant.
?
!
!
!
what is the essence of this
new restaurant identity?
24. sales have dropped
20% over this past year.
what should we do? not a DesiGn proBlem
can you create a
new identity system
for our restaurant? not a DesiGn proBlem
What is the essence
of this new restaurant
identity? a DesiGn proBlem!
26. iDeation Questions
what what emotions
metaphors would a person
provide the feel when s/he
appropriate encounters the
meaning for new identity?
the new
identity?
Articulating a design problem
will suggest related questions
that can be answered by design.
27. iDeation Questions
what what emotions what styles of what textures
metaphors would a person typography and graphic
provide the feel when s/he would best elements
appropriate encounters the support this would best
meaning for new identity? feeling? support this
the new feeling?
identity?
what style of what color what materials How does
photography schemes best would best motion—online
or illustration express the express the & in the real
supports the agreed-upon meaning & world—support
meaning you’d meaning & emotion in the meaning DesiGn
of this new eXecution
like to convey? emotion? print?
identity?
Articulating a design problem
will suggest related questions
that can be answered by design.
28. Business proBlem
sales have dropped
20% over this past year.
what should we do?
what kind of website functionality
would encourage repeat business?
?
? !
we need a !
more effective
website to !
attract new
customers.
29. Starting with the
right questions
will steer you
towards the
right answers—
by design.
BrainstorminG tip #2 !
30. better ideas faster
Brainstorm
using ideation
questions and
timeboxing
1 2 3 4
iDeation
33. David sherwin / challenge: technoyoga / time limit: 120 min / this page: first 3 timeboxes
34. how timeboxing works
20 mins 40 mins
Determine
app
content
Brain-
storm evaluate
BiG iDeas
35. David sherwin / challenge: technoyoga / time limit: 120 min / this page: first 3 timeboxes
36. how timeboxing works
20 mins 40 mins 60 mins 80 mins 100 mins 120 mins
final
clean
sketcHes
refineD visual
wire- DesiGn evaluate
frames tHinkinG
Determine rouGH
app wire- evaluate
content frames
Brain-
storm evaluate
BiG iDeas
66. By setting
impossible goals,
you’re more likely
to create ideas
that are truly
unexpected.
BrainstorminG tip #4 !
67. 30 days
in 30 minutes
a method for learning to timebox as a team
three timeboxes: 8 minutes ideation / 2 minutes critique
one person is “the client,” everyone else designs
68. Donnie Dinch, meg Doyle, claire kohler, mark notermann / challenge: storybook ending / time limit: 30 min
69. Donnie Dinch, meg Doyle, claire kohler, mark notermann / challenge: storybook ending / time limit: 30 min
72. scamper
Substitute something
Combine it with something else
Adapt something to it
Modify or magnify it
Put it to some other use
Eliminate something
Reverse or rearrange it
—alex osborn & Bob eberle
73. Don’t fall in love
with your first
ideas. act like
you’re speed
dating until you
run out of time.
BrainstorminG tip #5 !
75. Capture big ideas
with simple tools first.
as the fidelity of an idea
increases, you’re not brainstorming.
you’re executing a design.
almost a year of post-it notes
from Dawn lozzi’s desk at
frog design—can you guess
how many are here?
76. Keep a toolkit for your
daily sketching needs.
all you need is a pencil and
an eraser, but a sharpie or two
doesn’t hurt…
this toolkit is from leah Buley at adaptive path.
the blue pencil can be used for reference sketching,
then photocopied without showing up. the red and
warm gray markers are good for highlights.
77. Express your ideas in ways
that travel beyond the page.
sing, dance, paint, act—use motion
to create new perspectives on plain
old words and pictures.
Designer scott scheff and i created a 30-second commercial for a fictional
record store in nyc—with a flip HD camera and a glue-huffing puppet oD’ing
while listening to the pixies’ “wave of mutilation.” Deadline: 30 minutes.
78. Write it, then draw it. (Or vice versa.)
Get it all down. pictures hold more information—and
possible interpretations—than anything ever said out loud.
graphic facilitation by emily chang / 2591901494 share + remix cc on flickr
79. Sketch like a designer,
not like an artist.
you can sketch a comp
in a matter of a minute
or two that adequately
expresses any design idea.
(not the execution!)
Designer Jake rae created this sketch in a
few minutes for a in-class challenge. is any
other information necessary to convey what
the execution would require?