SlideShare a Scribd company logo
DaviD Sherwin
@changeorder / #CWBook
what skills
 do tomorrow’s
designers need?
Photoshop      Flash         Axure
 Illustrator    Catalyst      MS Office
 InDesign       Blend         XML
 HTML5          Processing    Objective C
 CSS3           Visio         Java
 Javascript     Omnigraffle   …?




a quick survey of job ads
Photoshop       Flash        Axure
 Illustrator     Catalyst     MS Office
 InDesign        Blend        XML
 HTML5           Processing   Objective C
 CSS3            Visio        Java
 Javascript      Omnigraffle …?
           typography UI design
           grid systems user research
           information prototyping
           architecture usability testing


a quick survey of job ads
Photoshop       Flash        Axure
 Illustrator     Catalyst     MS Office
 InDesign        Blend        XML



         d’oh.
 HTML5           Processing   Objective C
 CSS3            Visio        Java
 Javascript      Omnigraffle …?
           typography UI design
           grid systems user research
           information prototyping
           architecture usability testing


a quick survey of job ads
what skills do
today’s designers
      lack?
strong
core skills
“…I prefer to have the
 cool as the topping for
 a carefully planned design.”
 —Wendy Quesinberry, Principal & Creative Director,
  Quesinberry and Associates




01 02 03 04                       ideation & planning
“Technology and tools
 should not get in the way
 of your ideas. The second
 this happens, you’re screwed.”
—David Conrad, Studio Manager, Design Commission




01 02 03 04                          sketching ideas
“Sharing your thoughts
 isn’t a risk, it’s an asset…
 It just doesn’t feel like work
 when you’re doing it right.”
 —Duane King, Principal, BBDK and founder
  of Thinking for a Living




01 02 03 04                     active collaboration
“There is nothing like the
 impossible and the unfair
 to stretch your talents.”
—Scott Berkun, author of The Myths of Innovation
 and Making Things Happen




01 02 03 04                                        resilience
every designer
 needs strong
  core skills
you can only
 gain them by
doing projects
strengthen
your core skills
   and learn
   new ones
7 flavors
of extremely
challenging
   design
 problems
I’m Feeling Really,
Really Lucky
David Sherwin / Challenge: I’m Feeling Really, Really Lucky / time limit: 60 min
Robot Army
Mail-Order Kit
Grace Cheong / Challenge: Robot Army Mail-Order Kit / time limit: 60 min
Grace Cheong / Challenge: Robot Army Mail-Order Kit / time limit: 60 min
Thinking Outside
the Wrist
Mark Notermann / Challenge: Thinking Outside the Wrist / time limit: 120 min
Katharine Widdows / Challenge: Thinking Outside the Wrist / time limit: 120 min
TechnoYoga
David Sherwin / Challenge: TechnoYoga / time limit: 120 min
What Do I Know?
+   = ?
add new
 thinking tools
to your arsenal
20 MINS     40 MINS    60 MINS   80 MINS    100 MINS   120 MINS



                                                          FINAL
                                                         CLEAN
                                                        SKETCHES




                                  REFINED     VISUAL
                                   WIRE-      DESIGN    EVALUATE
                                  FRAMES     THINKING




            DETERMINE   ROUGH
               APP       WIRE-    EVALUATE
             CONTENT    FRAMES




 BRAIN-
 STORM      EVALUATE
BIG IDEAS




                                               timeboxing
brainstorming methods
brainstorming methods
Donnie Dinch, Meg Doyle, Claire Kohler, Mark Notermann / Challenge: Touch Screen of Deaf Rock / time limit: 60 min
what the
challenges
teach you:
you’ll never have
  enough time
on any project…
so get used to it
failure is a
 necessary
component
of creativity
rote repetition
rarely leads to
 deep design
   intuition
under
constraints,
 creativity
  thrives
get 10 free bonus
challenges here:
scr.ib/CWBonus
72 Paper, Plastic, Glass, Vapor




                                                                                                                                                                                                                           ock
                                                                                                                    71 This Is for Your Health




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 sample: http://scr.bi/CWBook                                                                 free 72-page e-book:
buy: http://amzn.to/CWTheBook                                                               http://scr.bi/CWTeachers


 changeorderblog.com / david@changeorderblog.com / @changeorder

       ©2011 David Sherwin. All rights reserved. Pls ask me if you want to reprint stuff. Thanks!

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Creative Workshop: Author's Talk at SxSWi

  • 2. what skills do tomorrow’s designers need?
  • 3. Photoshop Flash Axure Illustrator Catalyst MS Office InDesign Blend XML HTML5 Processing Objective C CSS3 Visio Java Javascript Omnigraffle …? a quick survey of job ads
  • 4. Photoshop Flash Axure Illustrator Catalyst MS Office InDesign Blend XML HTML5 Processing Objective C CSS3 Visio Java Javascript Omnigraffle …? typography UI design grid systems user research information prototyping architecture usability testing a quick survey of job ads
  • 5. Photoshop Flash Axure Illustrator Catalyst MS Office InDesign Blend XML d’oh. HTML5 Processing Objective C CSS3 Visio Java Javascript Omnigraffle …? typography UI design grid systems user research information prototyping architecture usability testing a quick survey of job ads
  • 6. what skills do today’s designers lack?
  • 8. “…I prefer to have the cool as the topping for a carefully planned design.” —Wendy Quesinberry, Principal & Creative Director, Quesinberry and Associates 01 02 03 04 ideation & planning
  • 9. “Technology and tools should not get in the way of your ideas. The second this happens, you’re screwed.” —David Conrad, Studio Manager, Design Commission 01 02 03 04 sketching ideas
  • 10. “Sharing your thoughts isn’t a risk, it’s an asset… It just doesn’t feel like work when you’re doing it right.” —Duane King, Principal, BBDK and founder of Thinking for a Living 01 02 03 04 active collaboration
  • 11. “There is nothing like the impossible and the unfair to stretch your talents.” —Scott Berkun, author of The Myths of Innovation and Making Things Happen 01 02 03 04 resilience
  • 12. every designer needs strong core skills
  • 13. you can only gain them by doing projects
  • 14.
  • 15. strengthen your core skills and learn new ones
  • 18. David Sherwin / Challenge: I’m Feeling Really, Really Lucky / time limit: 60 min
  • 20. Grace Cheong / Challenge: Robot Army Mail-Order Kit / time limit: 60 min
  • 21.
  • 22. Grace Cheong / Challenge: Robot Army Mail-Order Kit / time limit: 60 min
  • 24. Mark Notermann / Challenge: Thinking Outside the Wrist / time limit: 120 min
  • 25. Katharine Widdows / Challenge: Thinking Outside the Wrist / time limit: 120 min
  • 27. David Sherwin / Challenge: TechnoYoga / time limit: 120 min
  • 28.
  • 29. What Do I Know?
  • 30. + = ?
  • 31. add new thinking tools to your arsenal
  • 32. 20 MINS 40 MINS 60 MINS 80 MINS 100 MINS 120 MINS FINAL CLEAN SKETCHES REFINED VISUAL WIRE- DESIGN EVALUATE FRAMES THINKING DETERMINE ROUGH APP WIRE- EVALUATE CONTENT FRAMES BRAIN- STORM EVALUATE BIG IDEAS timeboxing
  • 34. brainstorming methods Donnie Dinch, Meg Doyle, Claire Kohler, Mark Notermann / Challenge: Touch Screen of Deaf Rock / time limit: 60 min
  • 36. you’ll never have enough time on any project… so get used to it
  • 37. failure is a necessary component of creativity
  • 38. rote repetition rarely leads to deep design intuition
  • 40. get 10 free bonus challenges here: scr.ib/CWBonus
  • 41. 72 Paper, Plastic, Glass, Vapor ock 71 This Is for Your Health eaf R ht lar y the Lig ow? n of D Dol -Casting et Blog amut e? eN rs ff or a Diape It O Stor hy Scree rM nded b rap ut of G at F 73 Free Tib ite 70 Future Hea ’s in eog Are Wr Test w? Urban h Touch p uy T … ho no Up, hat You ou gG 74 Bli 69 O Sniff ok IS IK nY I’d B h W din en Bo Can Dis re s e Do eI Wh fo List My Ben 68 75 re am t’s 67 at 76 he dy He ll, in Le 66 Wh yN 77 k, T ea C 65 a ,M AB 78 We og INTERPRETATIO R hin 64 as ine oY llo N 79 Go IT 3 n . to ch as y ch 6 80 Te a o 2 no E eM .O Log 6 , Vi 01 k .O 61 E.V , Vidi 02 Tim Line lan i yard aB ne ess 3 ing 60 n Ve sL ack N 0 O w Dra re I le B 04 59 IO Mo dab I’m AT ra deg e 05 Blu OV 58 ican a Mr. Bio mer INN creative d ocke ne A 06 57 iPho l DP Grid Wars 7 Paint 56 FOU P, EP, 0 Spray CD, L the Wri st 08 55 NDA utside inking O ns 54 Th agic Sa 09 Tr TION WORKSHOP Me, I’m Lost 53 Excuse gevetica OBSERVATION 10 Grun 11 Future Penmanship 52 Wacky Vendo 51 Tour de Home 12 Strange Chemistry 50 Patienc 13 Three in One e, Grasshop 49 Th per 14 10 N e Gam CTIO x 10 teacher’s guide e of Su 15 48 stainab Sixty-S Chec ility TRU k Me 47 Out 16 econ See Hey, d Dea INS 46 ing W 17 You dline DAVID SHERWIN & Mad hat Free Pos e Th Stick 18 45 ter Ass at U s MARY PAYNTER SHERWIN by N Rob I’m ocia p! 19 44 um ot A ber Fee tion ling s It S rmy 20 43 Re co Ma o Rea Sto unds EX 42 Pri rd il-O ITY 21 lly, EC Sto IAL Rea nte ryb rde Be re UT ER De tte r Ki ION 41 Re oo lly da Pu T MA ro 22 t ad kE Luc du nd pp 4 ce et T Ph nd nV ky 0 23 J Se iny us 39 ,R Op k Re ing he ilo wn l 24 t eu ate Cr sp 38 po My Bo 25 se r an he 37 sit O 26 Pr ,R o rs e He 36 utd es 27 oto ed I He 35 Pro Ro 28 Tot At 34 Ty Sh 29 I’v ec oo 33 Let’s Ta typ ck Trom 30 Flappi 32 Sell Me a Bridge 31 Going to Seed tra po m Ima or art ally ave rW Nev e oti ct Crea ate rt Lick It Ten-S on Pl gin pe ed s, S Ce e aid pe Face r Tea din e Got a ture ary rea L’Oh he econ Ca g Good Sh l Film r Us Feat ng in the W ndl Wo ke a Nap ave d Film es Golden w Apa s ure rt Festiv Ticket ind al sample: http://scr.bi/CWBook free 72-page e-book: buy: http://amzn.to/CWTheBook http://scr.bi/CWTeachers changeorderblog.com / david@changeorderblog.com / @changeorder ©2011 David Sherwin. All rights reserved. Pls ask me if you want to reprint stuff. Thanks!