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SalesRev - Boost Your Conversions and Generate More Business Without Spending More On Ads
This document discusses how to boost conversions and generate more business without spending more on ads. It provides an overview of SalesRev, which offers conversion optimization and marketing automation services. The presentation then outlines four key steps: 1) optimize ads, 2) optimize the website for conversions, 3) nurture leads with personalization and automation, and 4) close the deal. Various tactics are described under each step, such as ad-level ROI tracking, remarketing, personalized email drips, and syncing with a CRM. Case studies show how SalesRev helped companies attract, convert, and close more leads. Overall lessons emphasize identifying pain points, segmenting audiences, understanding capabilities, and being transparent.
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SalesRev - Boost Your Conversions and Generate More Business Without Spending More On Ads
- 1. Boost Your Conversionsand Generate More Business Without Spending More on Ads www.salesrev.net
- 2. Your Presenters John Rau Co-Founderof SalesRev Conversion Optimizer, Technical Marketer Keith McGibbon Co-Founder of SalesRev Marketing Automation Guru Plase ask questions as we go!
- 3. SalesRev is ManagedConversion Optimization and Marketing Automation • We work with websites that already have lots of traffic get more conversions (better ROI from ad spend) • Platform/Service bundle • Extension of your marketing team • Marketing Automation Platform-agnostic • www.salesrev.net
- 4. How do Iget more business without spending more on ads? 1. Optimize your ads 2. Optimize your website for conversions 3. Nurture your leads with personalization and automation 4. Close the deal
- 5. The key tosuccess at anything, really 1. Try a bunch of stuff 2. Try some other stuff 3. See what works best and double down on that 4. Repeat steps 1-3 over and over
- 6. Everything small-to-mid sizedbusinesses need to run and manage their financials Bill Pay, Invoicing, Payroll, Projects, Banking, Accounting www.finsync.com
- 7. One financial platformto rule them all www.finsync.com
- 8. Before • Small MarketingTeam with limited resources • Spending money on AdWords but not converting • Unclear which campaigns were driving leads and which weren’t • Using two different systems with inconsistent data sets After • Small Marketing Team, augmented by Accel’s resources • Several targeted ad campaigns running and clear visibility into performance/ROI • Emails, Forms, Website Content, CRM, Nurturing and alerts all managed inside SalesRev
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- 10. Attract Convert Close Learn about FINSYNC Startfree trial Become a paying subscriber
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- 16. SEGMENT, SEGMENT, SEGMENT Ideas: •Occupation • Job Level • Industry • Age • Gender • Location • Language
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- 20. A/B TESTING You cantest: • Text • Color • Positioning • Size • Frequency • Whitespace
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- 22. LEAD SCORE &LIFE OF LEAD
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- 25. 1. Identify auniversal pain point
- 26. 2. Segment youraudiences and personalize your communications
- 27. 3. Understand yourcapabilities and capacity
- 28. 4. Call aspade a spade
- 29. Free Guide: ConversionPath Optimization 101 www.accelweb.ca/cpo www.finsync.com www.salesrev.net
Editor's Notes
- #7 FINSYNC is great, check them out, free trial
- #8 FINSYNC is great, check them out, free trial
- #13 Quickbooks targeted search ads Facebook outbound ads based on demographics and interests
- #14 Quickbooks targeted search ads Facebook outbound ads based on demographics and interests
- #15 Quickbooks targeted search ads Facebook outbound ads based on demographics and interests
- #16 At this point may or may not know lead’s email
- #17 Lead came in through Bill.com attack campaign
- #18 Lead came in through Bill.com attack campaign
- #19 Send email drips if we have lead tracked in system (have their email)
- #20 Based on their activity on website, lead is interested in Invoicing so home page is customized for them Note – this can all be done without knowing the lead – ie not filling a form Uses Wordpress plugin – spend some time talking about this
- #21 Based on their activity on website, lead is interested in Invoicing so home page is customized for them Note – this can all be done without knowing the lead – ie not filling a form Uses Wordpress plugin – spend some time talking about this
- #22 At this point may or may not know lead’s email Springboard service promotional ads
- #23 This is where SharpSpring becomes beneficial to sales teams Lead score helps sort leads and who can
- #24 Lead came in through Bill.com attack campaign
- #30 Q/A