What do you do during slow times, days, or season? Do you have methods to fill gaps in the book during these slow times? Learn 5 easy ways to turn slow times – into a jam-packed appointment book with increased profits!

1. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o mm i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m

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5 WAYS TO TURN SLOW INTO
BUSY
Millennium Systems International

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Irena Mena
Assistant Learning Manager
Millennium Systems International
Irena Mena has a background in Secondary Education. As an Assistant Learning Manager, she is responsible for
the internal and external education of the company. This includes creating and administrating the curriculum and
testing, as well as training businesses on Millennium and Meevo.
YOUR PRESENTER

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5. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m
5 WAYS TO TURN SLOW INTO BUSY
What do you do during slow times, days, or season? Do you have
methods to fill gaps in the book during these slow times? Learn 5
easy ways to turn slow times – into a jam-packed appointment book
with increased profits!

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DO YOU HAVE SLOW TIMES, DAYS, OR SEASONS?

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ANALYZE YOUR BUSINESS
• MGC01: Service Traffic – Daily
• MGC05: Service Traffic – Time of Day
• MGC10: Service Traffic – Weekly
• MGC15: Service Traffic – Monthly
• MGC20: Transaction Traffic – Daily
• MGC25: Transaction Traffic – Time of Day
• MGC30: Transaction Traffic – Weekly
• MGC25: Transaction Traffic - Monthly

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WHAT EFFORTS DO YOU TAKE TO REDUCE SLOW TIMES?

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MAXIMIZE BOOKINGS
• Pre-Book
• Book slow times first
• Up-sell
• Cross-sell
• Add-on
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PRE-BOOK
Pre-booking is a culture that you must train
your team on. It starts in the chair, and ends at
the front desk. Service providers can also pre-
book (MillenniumGO).
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UP-SELL
“Up-selling is the act of replacing
existing service with a more
expensive one.”
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CROSS-SELL
“Cross-Selling is the act of booking
additional services to an already
booked service.”
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ADD-ON
“Add-ons are items that have been
added to an existing service at no
extra time, but at extra cost.”
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DEPEND ON EXISTING CLIENTS FIRST
• Provide referral cards & explain loyalty
promotion
• Call clients due in
• Follow-up with cancellations & no-shows
• Send “we miss you” emails
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MARKET DISCOUNTS TO EXISTING CLIENTS
• Send emails with discounts during slow
days/hours
• Offer packages for those days/times
(Massage Madness Mondays)
• Utilize Yield Management to automate
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MARKET TO NEW CLIENTS ON SOCIAL MEDIA (FREE!)
• Post first-time client discounts (Facebook,
Instagram)
• Offer discount if client posts picture while at your
salon/spa
• Offer Check-In discounts on Yelp
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HOST OPEN-HOUSE EVENTS
• Offer appetizers & drinks
• Promote free blow-drys, paraffin treatments
• Offer discounts for scheduling an appointment at
event
• Partner with local business to hand-out goody-
bags
• Attract new clients & schedule in existing
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AUTOMATION & TOOLS

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Online Booking
AUTOMATION & TOOLS

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Millennium eGift
AUTOMATION & TOOLS

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WebOpenings - Last minute
appointment openings
AUTOMATION & TOOLS

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MillenniumGO™
AUTOMATION & TOOLS

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Follow us on Instagram & Twitter
@speakmillennium

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CONTACT US
For Information about Millennium or Meevo
sales@millenniumsi.com
For questions about today’s presentation
education@millenniumsi.com

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