The document outlines strategies for increasing the average ticket in beauty salons through upselling, cross-selling, and promoting gift card promotions. It introduces Ruth Gonzalez, a learning specialist, who provides guidance on effective software usage and client education. Key statistics and practical steps are given to help businesses improve their revenue per employee and create actionable goals for growth.

2. Save $100 Off Your
Tickets
Use Promo Code: EDU100

3. Focusing On
Average Ticket
Millennium Systems International

4. Hello!
Meet Ruth Gonzalez.
Ruth Gonzalez has a background in International Business
and first-hand experience as Inventory Manager at a salon
and medspa. As a Learning Specialist, Ruth helps clients
make the most of their software to grow their business, and
furthers the education of internal employees. She also assists
our Spanish speaking clients.

5. GoToWebinar Overview
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• Please take some time to fill out the brief survey that will be
sent to you via e-mail following today’s presentation.

6. What is Average Ticket?
What is your ideal Average Ticket?
Send your responses via question box.

7. Average Ticket:
A measurement of how much money your clients spend everytime
they visit your business (includes both services & retail).

8. Average Ticket:
Dependent on the services offered at your business, demographics,
and location.

9. Average Ticket:
The average ticket of a beauty salon in the city varies from that in a
rural or suburban neighborhood.

10. Average Ticket:
Let’s consider a salon/spa with 10 employees with an average ticket
of $65.00. Each employee performs an average of 6 services per day.

11. Average Ticket:
Current Revenue Per Employee: $390.00
Current Revenue Per All Employees: $3,900.00
Current Revenue Per 6 Day Work Week: $23,400.00

12. Average Ticket (+$10.00):
Current Revenue Per Employee: $390.00 $450.00
Current Revenue Per All Employees: $3,900.00 $4,500.00
Current Revenue Per 6 Day Work Week: $23,400.00 $27,000.00

13. Average Ticket (+$10.00):
Yearly Impact: $187,200.00!

14. Step One
Run the RIGHT Reports

15. Step One
The MA200: Growth Indicators Analysis

16. Step One
The MA055: Daily Performance Indicators

17. Step One
The MA245: Statistics By Classification

18. Step One
Real Time Monitoring Station (RTMS)

19. Step Two
Make Effective Changes For The Future

20. ( 1 )
P u s h H o m e R e g i m e n
( 2 )
M a x i m i z e
S a l e O p p o r t u n i t i e s
( 3 )
I n t r o d u c e
G i f t C a r d P r o m o s
( 4 )
P r o m o t e , P r o m o t e ,
P r o m o t e !
Increasing Average Ticket

21. • Educate your team on 3 key ingredients in each product.
• It is a team effort. Service providers should be assisted by the rest
of the staff (front desk and assistants).
• Home regimen is an extension of a service.
• Make recommendations that make sense.
Tip One
Push Home Regimen

23. Tip One
Push Home Regimen
“Tanya used these products during your
service today and recommended them
because it will maintain your look. Do you want
to add these to your purchase?

24. • Make an effort to maximize every sales opportunity by recommending
up-sells, cross-sells, and add-ons.
• Make recommendations based on buying history.
• Be the subject expert!
Tip Two
Maximize Sales Opportunities

25. Upselling: encouraging the customer to purchase a higher ticket
item/upgrade instead of the requested service in an attempt to make
a more profitable sale.
“Michelle is available for a 60-minute massage. However, we do have
availability for a 90-minute massage, which includes a larger focus on
your neck and shoulders, and a detox mask. I would be happy to
enhance your massage today”
Tip Two
Maximize Sales Opportunities

26. Cross-selling: encouraging the customer to purchase an additional
service in addition to the requested service.
“Ok, Kristina, you are all set with your manicure at 2PM. We are offering
15% off our pedicure service if you have extra time. I would be happy to
book you for a pedicure right after your manicure. ”
Tip Two
Maximize Sales Opportunities

27. Add-Ons: additional services with the requested service that does not
take any additional time.
“Okay, Jen, I will go ahead and schedule your service in. Would you like
to try Tea Tree Lavender Mint shampoo with your service today? It helps
replenish moisture to the hair during the shampoo, and they also use a
sugar scrub that helps exfoliate the scalp after the lavender mint
shampoo. It’s only an additional $5, and our clients rave about it.”
Tip Two
Maximize Sales Opportunities

29. • Studies have shown that 72% of customers will spend more than
the value of their gift card.
• Provides additional opportunities to cross-sell/up-sell.
• Define promos around your current average ticket.
Tip Three
Introduce Gift Card Promotions

30. • If your average ticket is $75.00, set a promotion for purchasing
$100 in gift cards. For example: $100 for $125.
Tip Three
Introduce Gift Card Promotions

31. Tip Four
Promote, Promote, Promote!
• Market your slow times!
• Promote packages/series/memberships.
• Offer free products and samples to push retail.

34. Lets create an action plan and set goals.
What is your next step?

35. Chapter Five
Defining Goals

36. So what does a SMART goal look like?
Increase Average Ticket by $5.00, in 6 months, by pushing up-sells,
cross-sells, and add-ons.

37. Upcoming In EDU
1. 05/17/17 Employee & Customer Appreciation Webinar
Tanya Reece
2. 06/11/17-06/13/17 The Millennium Experience
Florida

38. Any Questions?
For questions about today’s presentation:
education@millenniumsi.com