Do you know what FOV is, and how greatly it impacts YOUR business? Do you know the current FOV average for salon/spa is only 4.88, while the ideal is 1 visit per month (an FOV of 12). Join Millennium Educator, Ruth Gonzalez, as she teaches you 5 easy ways to increase your FOV! Then just sit back and watch your profits and business grow!

1. Improving Your
Frequency of Visit
Millennium Systems International

2. Hello!
Meet Ruth Gonzalez.
Ruth Gonzalez has a background in International Business
and first-hand experience as Inventory Manager at a salon
and medspa. As a Learning Specialist, Ruth helps clients
make the most of their software to grow their business, and
furthers the education of internal employees. She also assists
our Spanish speaking clients.

3. GoToWebinar Overview
• Have questions? Enter them into the “Questions” box on
the right-hand side of your screen.
• All attendees are placed on “listen only” mode.
• Please take some time to fill out the brief survey that will be
sent to you via e-mail following today’s presentation.

4. What is FOV? What is your ideal FOV?
Send your responses via question box.

5. Frequency Of Visit:
The average number of times a client visits your business. The
industry average (for a salon) is 4.88 times per year.

6. Frequency Of Visit:
Dependent on the services offered at your business.

7. Frequency Of Visit:
Dependent on the services offered at your business.
• Example One: Nail Services
Clients should be coming in every 2 weeks. FOV=26
• Example Two: Massage/Facial Services
Clients should be coming in once a month. FOV=12

9. Step One
Run the RIGHT Reports

10. Step One
The MA200: Growth Indicators Analysis

11. Step One
The MA215: FOV by Service Class

12. Step One
The MA220: FOV by Employee/Service Class

13. Step Two
Make Effective Changes For The Future

14. • What sets you apart from your competition?
• Every experience should be memorable.
• Make clients excited to return!
• Utilize your software tools.
Tip One
The Customer Experience

15. Don’t deliver a product/service.
Deliver an experience.

16. Tip One
The Customer Experience
TIP: Use the appointment status bar to view clients who are due to walk through the door within 15
minutes. Welcome clients by name and have consent forms available for check-in.

17. • Make this automated inside of your software.
• Utilize MillennimGO for pre-booking at the chair.
• Reward ($$$) your clients.
• This is a group effort!
Tip Two
Focus on Pre-Booking

18. “Michelle, your hair looks amazing! Chelsea
has recommended you return in 6 weeks,
which brings us to the first week of January.
Did you prefer the same time or earlier?
Remember you earn 1000 points with your
loyalty program!”
Tip Two
Focus on Pre-Booking

19. Tip Two
Focus on Pre-Booking

20. • Get on board with segmented marketing.
• Make your email content specific to each demographic.
• Have you considered automateted emails?
Tip Three
Vamp Up Your Marketing Strategy

21. Collect Information On Your Clients
Tip Three
Vamp Up Your Marketing Strategy

22. Tip Three
Vamp Up Your Marketing Strategy
Consider The Following:
• Happy Birthday Emails (discounts/complimentary services)
• Post-Appointment Emails (remind to pre-book and earn points)
• “We Miss You” (make it automated)
• Client Referrals/”Thank You”
• New Product Launches (give away free samples?)
• Liability Reminders

23. Tip Four
Sell Series/Memberships
• What is the difference between a series/membership?
• Less likely to leave after the purchase of pre-paid membership.
• Offer larger loyalty promotions for members.
• Book standing after purchase.

24. Tip Four
Sell Series/Memberships

25. Tip Four
Consider Memberships:
1. Do Your Research
2. Set Your Prices
3. Establish Terms & Payment
4. Market Your Memberships
Length of Membership? Services Offered? Restrictions?

26. Tip Four
Sell Series/Memberships

27. Tip Five
Introduce Client Loyalty Rewards
• Incentivize ($$$) pre-booking at their first visit.
• Offer rewards for series/membership sales.
• Double points for members?
• Helps with all 6 growth indicators

28. Tip Five
Introduce Client Loyalty Rewards

29. Lets create an action plan.
What is your next step?

30. Milestone Actions Target Date
Discuss the Growth Indicators
with Staff
Show them the growth
indicators, what they do, and
how they play a part.
Research Where You
Currently Stand
Run the MA200 for the
business and each service
provider. Take a look at your
new client retention.
Set a Goal Set a SMART goal and place
inside of your software.
Follow-Through Check in periodically to see
where your team stands with
goals.

31. Chapter Five
Defining Goals

32. So what does a SMART goal look like?
Increase FOV by 1, in 6 months, by utilizing pre-booking dialogues, selling series,
and implementing a points & rewards program.

33. Any Questions?
For questions about today’s presentation:
education@millenniumsi.com