Marketing without Money
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The document describes Steve Mills' marketing mentor program. It details Steve's experience and credentials in marketing, as well as the benefits of the mentor program, which includes marketing training, seminars, and one-on-one support. The program aims to help businesses double their income within 12 months and is guaranteed to generate at least £12,000 in additional income for clients who complete the agreed actions. The total value of the program is £8,840 but is available for £247 per month.
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Marketing without Money
- 1. The Marketing without Money Seminar steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 2. Steve... • Has nearly three decades of marketing experience (he started very young) • Has spoken to audiences all over the world • Works solely with small businesses • Has written four books on marketing • Believes in measuring what works • Is committed to ROI from his services • Is committed to ‘Raising the Game’ for small businesses • Has helped many of his clients to double the size of their business • Has created millions of pounds in extra income for his clients • Has learned from the best in the world • Is dedicated to improving his own knowledge • Is aware of the many changes in marketing • Is not just a sales and marketing expert, but a profit producer • Is dedicated to helping you today to begin the process of growing your business exponentially steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 3. MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 How can you double the size of your business in the next 12 months?
- 4. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 MAX Marketing Ltd. Get SERIOUS
- 5. Standards MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 Outstanding = Excellent Excellent = Good Good = OK Poor = Pain
- 6. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 MAX Marketing Ltd. What is the purpose of a business? To make a profit
- 7. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 MAX Marketing Ltd. The E-Myth by Michael Gerber What is wrong with small businesses and what to do about it? • Innovation • Quantification • Orchestration
- 8. The Key Drivers of Sales Quantity they buy The number of customers How much they spend How often they buy Defection rate X X Life Time Value Price you charge How long they stay Lead generation Lead conversion rate MAX Marketing Ltd steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 9. MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 There is no one way to business growth • Incremental improvements • Work on each one • The key word is average • Income streams • Never, ever be satisfied • CANI
- 10. Let’s take a look at the numbers Current income = £1,000,000 Increase the number of customers 10% = £1,100,000 Increase frequency of purchase by 25% = £1,375,000 Increase average order size by 10% = £1,512,500 Increase response rate by 25% = £1,890,600 Improve the conversion rate by 10% = £2,079,600 Increase your prices by 5% = £2,183,600 New income = £1,193,600 Total income = £2,183,600 Total percentage increase = 118.36% steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 MAX Marketing Ltd
- 11. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 MAX Marketing Ltd. Is this realistic?
- 12. MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700 I do know one thing If you always do what you’ve always done, then you’ll always get what you’ve always got
- 13. The Steve Mills Mentor Programme MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 14. The Mentor Programme • Attendance at Steve’s monthly Marketing Masterclass - Normally £1,163 • A monthly one to one meeting with Steve to work on your business. Normally £4,200 • A copy of Steve’s monthly CD ‘Raise your Game’. Normally £179 • Attendance on Steve’s monthly webinar. Priceless • Attendance on 4 sales and marketing seminars. Normally £1,000 MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 15. The Mentor Programme • An open line to Steve, or one of his team, to answer any marketing problems you may have. £1,200 • A weekly clients only email full of great marketing ideas. Priceless • A monthly CD on a specific marketing or sales subject. Normally £179 • A copy of Steve’s Grow your Business with Referral Programme. Normally £297 • Free books. Normally £25 • Attendance at Steve’s annual conference held here at Henley. Only for Steve’s clients but worth £500 • Marketing Development folder. Normally £97 MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 16. The total value £8,840 worth of services for £347 per month. However until you walk out of the door the cost today is £247 + VAT MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 17. The Guarantee If being on Steve’s Mentor Programme does not make you at least £12,000 in additional income as long as you follow the agreed actions, he will give you your money back! That is a 400% return on your investment! MAX Marketing Ltd. steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
- 18. So, Raise YOUR Game.So, Raise YOUR Game. Get serious and beGet serious and be determined to achieve yourdetermined to achieve your goalsgoals...... MAX Marketing Ltd steve@stevemillsmarketing.com | www.stevemillsmarketing.com | 0118 930 5700
Editor's Notes
- Welcome Thanks for your time What we are here today to do What I hope you will achieve The problem with small businesses – they are experts operationally
- I hate talking about myself, but in order to give you an understanding of where this information is coming from I would like to give you a brief summery about where I came from. Is that OK?
- This should be our target If you have a target to increase sales by 5% that is not going to get you excited What could you do if you managed to double the size of your business in 12 months?
- Now is the time to stop messing around and get serious about your sales and marketing? Who has done any sales training in the last five years? Who can tell me their marketing numbers? Who has sales and marketing systems built into their business? Who is fully utilising social media Who is in the top 5% in their industry in terms of the way that they sell and market their services and products?
- RYG
- Income is vanity and profit is sanity Only two ways to make more profit Reduce costs Increase sales Reducing costs is limited Increasing sales is the only way to exponential sales and there is only three ways of doing this: Increase your number of customers Increase the average unit of sale Increase the frequency of purchase
- Gerber is one of the world’s leading experts in small business Buy the E-Myth
- Exercise 1. Ask delegates to identify what they are doing under the top three headings 2. Ask them to work in groups to identify what they could be doing
- Go through each one discussing how to do this
- And my last word. Remember this slide What have you learnt from today? You have given up your time, a small amount of money and none of that will be of any value unless you take action. It does not have to be a revolution, small things can make a big difference, especially when cumulative
- So I want to know what each and every person is going to do as a result of today? Thanks for your feedback and I am really pleased that you got so much out of this morning. The problem with this morning is that it is a little bit like going to the Gym. You would not go to the Gym and then say OK that is it, I have built my muscles and am now fit, so I don’t need to do go to the gym anymore. Getting fitter and growing your business is an on-going process. If you are like me then you will need someone to coach, mentor, train and most of all to PUSH you forward. So if I could show you a way that I could help you to grow your business on an on-going basis and you were not tied in to a long term contract and your results were guaranteed, as long as you did your bit, can I have a show of hands regarding who in the room would be interested? Ok then with your permission I would like to give you and application form and explain more.
- The would like to tell you about my exclusive Mentor Programme. A programme I have developed over nearly three decades of working with small and businesses and learning from the leading business, sales and marketing experts in the world. OK let me tell you about what you get when you take part in the programme.
- Explain above
- So now is the time for a decision to get serious about your business. To get serious about growing your business and to get serious about giving yourself the kind of life that you wanted when you decided to go into business. Now is the time to sign up to the mentoring programme and remember you are not tied in to a long term contract. There is a 400% money back guarantee and you are going to get me, my team and your fellow members of the programme working with you every step of the way to grow your business.