This document discusses how businesses can optimize their pre-click and post-click experiences using automation. It describes how chatbots can be used to automate customer service conversations and capture leads in a cost-effective way. Chatbots provide customers with a conversational experience to get their questions answered before purchasing. The document also provides an example of an online retailer that used chatbots to automate 70% of their customer conversations and remained operational during a hurricane when their call center went down.
Office hours - What features to expect from Tars in Q1 2021Tars
A sneak peek of the features coming to Tars in Q1 2021
Vinit from tech and Arnav from marketing are going to discuss all of the features that we are releasing on the TARS builder this Spring (including a sneak peek at a feature that we’re dropping next week) and as if that weren’t enough we’ll even let you folks give feature requests at the end of the session!
Tars and Clio webinar: How law firms can use automation to turn prospects int...Tars
In this webinar, we’ll show you how you can…
Use chatbots to create automated customer service experiences
Create fast & consistent sales processes by automating back-end & low-value tasks
Improve sales outcomes by automating follow-up sequences with prospects
Stay ahead of your competition with conversational landing pages & intelligent sales automation
How businesses can increase marketing ROI through proactive customer serviceTars
In this webinar, we’ll show you how you can…
Use chatbots to address queries that prospects have while on a landing page
Improve customer acquisition outcomes by automating follow-up sequences with prospects
Stay ahead of your competition with conversational landing pages & intelligent marketing automation
Use WhatsApp Chatbots to automate 80% of your customer serviceTars
With over 2 billion active users, WhatsApp is the world’s most popular messaging app and increasingly customers prefer to interact with businesses on the platform. If you want to learn about how WhatsApp Chatbots can help you engage your customers better, secure your spot for this webinar today.
A lot of digital marketers don’t realize this but you can use visitor data to do a lot more than retargeting and after-the-fact CRO.
Using the conditional jump feature in TARS chatbots dozens of our customers have created personalized lead gen flows that dynamically change their messaging based on the who the user’s data.
In this session, we’ll show you how you can implement this powerful feature into your marketing stack, to create a more immersive lead gen experience that converts at a higher rate.
Office hours - What features to expect from Tars in Q1 2021Tars
A sneak peek of the features coming to Tars in Q1 2021
Vinit from tech and Arnav from marketing are going to discuss all of the features that we are releasing on the TARS builder this Spring (including a sneak peek at a feature that we’re dropping next week) and as if that weren’t enough we’ll even let you folks give feature requests at the end of the session!
Tars and Clio webinar: How law firms can use automation to turn prospects int...Tars
In this webinar, we’ll show you how you can…
Use chatbots to create automated customer service experiences
Create fast & consistent sales processes by automating back-end & low-value tasks
Improve sales outcomes by automating follow-up sequences with prospects
Stay ahead of your competition with conversational landing pages & intelligent sales automation
How businesses can increase marketing ROI through proactive customer serviceTars
In this webinar, we’ll show you how you can…
Use chatbots to address queries that prospects have while on a landing page
Improve customer acquisition outcomes by automating follow-up sequences with prospects
Stay ahead of your competition with conversational landing pages & intelligent marketing automation
Use WhatsApp Chatbots to automate 80% of your customer serviceTars
With over 2 billion active users, WhatsApp is the world’s most popular messaging app and increasingly customers prefer to interact with businesses on the platform. If you want to learn about how WhatsApp Chatbots can help you engage your customers better, secure your spot for this webinar today.
A lot of digital marketers don’t realize this but you can use visitor data to do a lot more than retargeting and after-the-fact CRO.
Using the conditional jump feature in TARS chatbots dozens of our customers have created personalized lead gen flows that dynamically change their messaging based on the who the user’s data.
In this session, we’ll show you how you can implement this powerful feature into your marketing stack, to create a more immersive lead gen experience that converts at a higher rate.
How IT Departments can create a self-help solution using chatbotsTars
In this webinar, we will be looking at a chatbot demo we built for Montana State University to automate setting up university email based on whether the user is a student or faculty member, what device they are using, and other conditions.
We will also cover how a chatbot can automate the entire intake and ticket generation process when queries are complex and require a human. We will demonstrate how to set up our Zendesk live chat integration after the user has generated a ticket for their own issue.
How to create a fully automated user feedback workflowTars
In this webinar we teamed up with the folks at Prodcamp to show you how you can setup an automated feedback collection system that addresses these issues. Specifically, we’ll show you how you can use chatbots to make feedback collection engaging for your customers and process automation to streamline the analysis process.
The buyer experience is moving towards the smartphone and your webpages aren’t ready for the shift
On a traditional landing page, all of the information loads in one go. The text, CTA, images all appear pretty much at the same time on a page where buyers scroll to see the information. This isn’t much of an issue on desktops because you have a lot of screen space to work with so you can present all the information in a user-friendly way.
On mobile screens, however, the situation is worse.
This means that if your mobile landing pages are unengaging most of those mobile visitors landing on your page are going to drop before giving you their contact info. Or in other words, all the time, effort and most importantly money that you are sinking into your marketing campaigns, is getting wasted
Pretty bleak huh?勞
Well, guess what! It doesn’t have to be the case
Conversational landing pages are the solution!
On the screen, your customers will see an interface that looks and feels a lot like the messaging apps they use to speak with their friends and family on a daily basis. On this webinar, we will show you why moving towards chatbots/conversational landing pages is important for your next-gen mobile marketing.
How to create a WhatsApp Chatbot for your business using TarsTars
Your customers are on WhatsApp. It’s time for your business to join them over there
WhatsApp Chatbots are finally available on the TARS builder, and we’re hosting this webinar to get you up to speed on how you can make use of them. In this webinar, we explain exactly what a WhatsApp Chatbot is, how you can use them to drive value for your business, and perhaps most importantly, what steps go into building them.
How to boost customer engagement using a quiz chatbotTars
In this webinar, we are going to explore how you can extract more ROI from these tools by combining them together. We’ll show you how you can administer quizzes through a chatbot and drive more conversions in the process.
How insurance agencies can use automation to turn prospects into customersTars
In this webinar, we’ll show you how you can harness the power of automation to deliver a fast, proactive buyer journey that delights customers and more importantly boosts conversion rates.
TARS chatbot with the GIPHY API
We love gifs, we love chatbots烙 and we love webinars, so it only seemed natural for us to combine them into the monstrosity that is the webinar topic.
Join us for this webinar where we’re going to show you how you can hookup your TARS chatbot with the GIPHY API so that you can dynamically pull engaging gifs into your lead gen flows⚡
Most businesses rely on human-customer support systems to troubleshoot queries and unfortunately implementing these systems is expensive.
Between HR, office space, and payroll, you are probably dropping a lot of money on customer support, and if you’re outsourcing your customer support the situation is worse because your contractor is charging you fat margin on top of all of those costs.
Enter the chatbot.
Chatbots are automated customer support agents that can troubleshoot queries without human assistance. They run 24/7, can handle millions of conversations simultaneously, and most importantly deliver prompt responses to your customers.
In this session, we'll teach you how you can make one of these awesome virtual agents so that you can take your customer support game to the next level.
How chatbots can assist or replace forms for citizensTars
In this webinar, we will examine the ways that chatbots can be used as the interface for collecting citizen information. Additionally, we will explore the ways that chatbots can act as the informational layer to your existing forms to assist citizens while they are filling them out.
Tars Webinar - How to conduct eKYC over a chatbotTars
In this webinar, we’re teaming up with folks at Karza Technologies(a leading banking and business intelligence solution provider in India) to show you how you can build an eKYC chatbot for your customer onboarding process.
How to build an NLP chatbot for customer support automationTars
At Tars, we’ve helped businesses automate the bulk of their customer service requests using NLP chatbots and in this webinar, we want to share what we’ve learned from those experiences with you.
Specifically, in this session, we will talk about:
* Where it makes sense to use NLP in a chatbot (and where it doesn’t)
* How NLP in your chatbot can help you deliver a better customer experience
* How you can build and deploy an NLP chatbot on the Tars platform
Every page on your site serves a different purpose and it only makes sense that customers have different questions depending on what page they are looking at. So why not customize the information your chatbot delivers based on the page that a customer is currently looking at?
In this webinar, we will show you how you can give your customers a better website experience by using page-specific chatbots.
A sneak peek of the features coming TARS this spring
Vinit from tech and Arnav from marketing are going to discuss all of the features that we are releasing on the TARS builder this Spring (including a sneak peek at a feature that we’re dropping next week) and as if that weren’t enough we’ll even let you guys give feature requests at the end of the session!
If you’re interested in getting direct access to the guys who make your chatbots possible, this webinar is for you.
How to use WhatsApp campaigns to re-engage customers and drive repeat businessTars
In this webinar we’ll give you a complete breakdown of how WhatsApp campaigns works and how you can implement in your business. Secure your spot today.
People are perfectly okay with using chatbot services烙
In fact, 70 percent are willing to communicate this way with various businesses and brands It’s an easy way to get quick answers to simple questions; prospecting, lead generation, and customer engagement…螺
Put simply, chatbots are great conversion rate optimization tool If used correctly, they can reduce friction dramatically and drop your CPA. If used incorrectly, however, the opposite occurs and your PPC campaign suffers The assisted buying experience of a chatbot does not help in all PPC use cases. In fact, in some use cases, it might even hurt勞
On this webinar, we’ll tell you where you should not use a chatbot…
In many ways, email is the perfect marketing channel. If you build your email list right, you will have access to a completely owned audience that isn’t subject to the algorithmic whims of big tech, is cheap to leverage, and is more likely to yield cold hard sales than most of the other traditional channels that marketers rely on.
Of course, your ability to see any of this benefit is wholly dependent on your ability to build a robust list of people who actually want to receive your emails.
In this webinar, we are going to explore five tactics that will help you build such a list and see tangible ROI from your email marketing efforts.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
How IT Departments can create a self-help solution using chatbotsTars
In this webinar, we will be looking at a chatbot demo we built for Montana State University to automate setting up university email based on whether the user is a student or faculty member, what device they are using, and other conditions.
We will also cover how a chatbot can automate the entire intake and ticket generation process when queries are complex and require a human. We will demonstrate how to set up our Zendesk live chat integration after the user has generated a ticket for their own issue.
How to create a fully automated user feedback workflowTars
In this webinar we teamed up with the folks at Prodcamp to show you how you can setup an automated feedback collection system that addresses these issues. Specifically, we’ll show you how you can use chatbots to make feedback collection engaging for your customers and process automation to streamline the analysis process.
The buyer experience is moving towards the smartphone and your webpages aren’t ready for the shift
On a traditional landing page, all of the information loads in one go. The text, CTA, images all appear pretty much at the same time on a page where buyers scroll to see the information. This isn’t much of an issue on desktops because you have a lot of screen space to work with so you can present all the information in a user-friendly way.
On mobile screens, however, the situation is worse.
This means that if your mobile landing pages are unengaging most of those mobile visitors landing on your page are going to drop before giving you their contact info. Or in other words, all the time, effort and most importantly money that you are sinking into your marketing campaigns, is getting wasted
Pretty bleak huh?勞
Well, guess what! It doesn’t have to be the case
Conversational landing pages are the solution!
On the screen, your customers will see an interface that looks and feels a lot like the messaging apps they use to speak with their friends and family on a daily basis. On this webinar, we will show you why moving towards chatbots/conversational landing pages is important for your next-gen mobile marketing.
How to create a WhatsApp Chatbot for your business using TarsTars
Your customers are on WhatsApp. It’s time for your business to join them over there
WhatsApp Chatbots are finally available on the TARS builder, and we’re hosting this webinar to get you up to speed on how you can make use of them. In this webinar, we explain exactly what a WhatsApp Chatbot is, how you can use them to drive value for your business, and perhaps most importantly, what steps go into building them.
How to boost customer engagement using a quiz chatbotTars
In this webinar, we are going to explore how you can extract more ROI from these tools by combining them together. We’ll show you how you can administer quizzes through a chatbot and drive more conversions in the process.
How insurance agencies can use automation to turn prospects into customersTars
In this webinar, we’ll show you how you can harness the power of automation to deliver a fast, proactive buyer journey that delights customers and more importantly boosts conversion rates.
TARS chatbot with the GIPHY API
We love gifs, we love chatbots烙 and we love webinars, so it only seemed natural for us to combine them into the monstrosity that is the webinar topic.
Join us for this webinar where we’re going to show you how you can hookup your TARS chatbot with the GIPHY API so that you can dynamically pull engaging gifs into your lead gen flows⚡
Most businesses rely on human-customer support systems to troubleshoot queries and unfortunately implementing these systems is expensive.
Between HR, office space, and payroll, you are probably dropping a lot of money on customer support, and if you’re outsourcing your customer support the situation is worse because your contractor is charging you fat margin on top of all of those costs.
Enter the chatbot.
Chatbots are automated customer support agents that can troubleshoot queries without human assistance. They run 24/7, can handle millions of conversations simultaneously, and most importantly deliver prompt responses to your customers.
In this session, we'll teach you how you can make one of these awesome virtual agents so that you can take your customer support game to the next level.
How chatbots can assist or replace forms for citizensTars
In this webinar, we will examine the ways that chatbots can be used as the interface for collecting citizen information. Additionally, we will explore the ways that chatbots can act as the informational layer to your existing forms to assist citizens while they are filling them out.
Tars Webinar - How to conduct eKYC over a chatbotTars
In this webinar, we’re teaming up with folks at Karza Technologies(a leading banking and business intelligence solution provider in India) to show you how you can build an eKYC chatbot for your customer onboarding process.
How to build an NLP chatbot for customer support automationTars
At Tars, we’ve helped businesses automate the bulk of their customer service requests using NLP chatbots and in this webinar, we want to share what we’ve learned from those experiences with you.
Specifically, in this session, we will talk about:
* Where it makes sense to use NLP in a chatbot (and where it doesn’t)
* How NLP in your chatbot can help you deliver a better customer experience
* How you can build and deploy an NLP chatbot on the Tars platform
Every page on your site serves a different purpose and it only makes sense that customers have different questions depending on what page they are looking at. So why not customize the information your chatbot delivers based on the page that a customer is currently looking at?
In this webinar, we will show you how you can give your customers a better website experience by using page-specific chatbots.
A sneak peek of the features coming TARS this spring
Vinit from tech and Arnav from marketing are going to discuss all of the features that we are releasing on the TARS builder this Spring (including a sneak peek at a feature that we’re dropping next week) and as if that weren’t enough we’ll even let you guys give feature requests at the end of the session!
If you’re interested in getting direct access to the guys who make your chatbots possible, this webinar is for you.
How to use WhatsApp campaigns to re-engage customers and drive repeat businessTars
In this webinar we’ll give you a complete breakdown of how WhatsApp campaigns works and how you can implement in your business. Secure your spot today.
People are perfectly okay with using chatbot services烙
In fact, 70 percent are willing to communicate this way with various businesses and brands It’s an easy way to get quick answers to simple questions; prospecting, lead generation, and customer engagement…螺
Put simply, chatbots are great conversion rate optimization tool If used correctly, they can reduce friction dramatically and drop your CPA. If used incorrectly, however, the opposite occurs and your PPC campaign suffers The assisted buying experience of a chatbot does not help in all PPC use cases. In fact, in some use cases, it might even hurt勞
On this webinar, we’ll tell you where you should not use a chatbot…
In many ways, email is the perfect marketing channel. If you build your email list right, you will have access to a completely owned audience that isn’t subject to the algorithmic whims of big tech, is cheap to leverage, and is more likely to yield cold hard sales than most of the other traditional channels that marketers rely on.
Of course, your ability to see any of this benefit is wholly dependent on your ability to build a robust list of people who actually want to receive your emails.
In this webinar, we are going to explore five tactics that will help you build such a list and see tangible ROI from your email marketing efforts.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Top Digital Marketing Company in India EmmaWalker88
Hiring a Top Digital Marketing Company in India is an excellent approach to establishing a presence across various internet marketing channels. Digital Dadi has a solid track record of generating the best traffic leads for your website for social media and other advertising campaigns. Visit digitaldadi.in to get the services of the Top Digital Marketing Company in India.
Digital Marketing Techniques and esteemed players in chandigarh region.In this PPT, you will find Digital Marketting Techniques/ Internet Marketting /Online Marketing Platforms such as Search Engine Marketing,Pay Per Click Marketing,Social Media Marketing,Social Media Optimization,Affiliate Marketting,Ecommerce Marketting etc which ultimately help you to understand the Online Marketing Plan better. Not just this, this slide will also help you in sorting few key players in digital marketing field in chandigarh/Panchkula/Mohali region.
_ 30_4_24 introduce Your Audience to the Future of sales https___aichatagen....krishu80
This is a high quality product coming from the creators of Prospectrin, LeadsGorilla AI, Localio AI, Mapify360, Creativio AI and more. We have a proven track record and elite industry experience and all marketers that we worked with in the past can vouch for us and our high quality & high converting product launches.
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Are you looking for a best digital marketing company in Lucknow? We offer comprehensive services to boost your brand's visibility and success. Earlier we started as a Digital Marketing company in Lucknow, however, we now have clients all across the globe from Germany,
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on.
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
Rehab treatment marketing is a full-service marketing agency. Our mission is to provide organic marketing to healthcare organizations to attract new patients.
http://rehabtreatmentmarketing.com/
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
PPC is the acronym for pay-per-click services, a process of web promotion in which promoters pay a charge each time one of their advertisements is clicked.
The main topic based on popular opinion during Amura Evolve 2014 was 'How to use big data analytics for marketing & sales automation and simplification in real estate.' With live demonstration, the need for big data based platform for marketing & sales in real estate was established.
How real estate agents can increase marketing ROI using automationTars
Over the past five years, there has been a realization in the world of real estate that the most effective strategy to reliably convert prospects into paying customers is to deliver good customer service to prospects. The underlying principle behind this strategy is that authentic, human interactions help build trust and convince prospects to share lead information, book site visits, and buy houses.
Of course, implementing this strategy is easier said than done. Delivering instant customer service 24×7 requires an immense amount of manpower and resources that most real estate agents do not have. To overcome this hurdle, many are turning to the power of automation, and that is where this webinar comes into the picture. In this webinar, we’ll show you how you can…
1. Use chatbots to create automated customer service experiences that improve landing page conversion rates
2. Improve customer acquisition outcomes by automating follow-up sequences with prospects
3. Stay ahead of your competition with conversational landing pages & intelligent marketing automation
How governments can make their websites more citizen-friendly using chatbotsTars
Bot-enhanced Navigation
Government websites are infamously confusing. Citizens have to go through a maze of pages and PDFs to find the information they are looking for and often the correct resource isn’t mobile optimized. This is a recipe for operational inefficiency, citizen frustration, and low participation in community initiatives and policies. In this webinar, we’ll show you how chatbots can help address all of these problems by making information more easily accessible and consumable to average citizens.
How to increase opt-ins and engagement on your WhatsApp chatbotTars
In this webinar, we’ll explore the ins and outs of WhatsApp Opt-ins, sharing tactics on how you can maximize opt-ins using your existing web traffic and best practices to ensure that those opt-ins turn into meaningful interactions.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
How e-commerce businesses can increase marketing ROI through automation
1.
2. Helping businesses digitize
and automate processes,
boost conversions and
troubleshoot queries using
chatbots since 2016.
ROI Hunter is a Product
Marketing Platform (PMP)
helping online retailers
promote their products with
the highest efficiency.
3. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Arnav Patel
Content Marketer
TARS
Roman Šedivý
Client Success Lead
ROI Hunter
4. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
5. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
How can we get more people
through this process?
6. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
Pre-Click Post-Click
7. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
Pre-Click Post-Click
10. Power5 - Automatic Advanced
Matching
Send FB hashed customer
information along with the
pixel events, which can help
attribute more conversions
and reach more people.
Automatic advanced
matching tells your pixel to
look for recognisable form
fields and other sources on
your website that contain
information like first name,
surname, and email address.
11. Power5 - Simplified Account
Structure
By simplifying your account
structure, you allow FB
machine learning to auto
test which creatives, ad
placements, and audience
drive the best results,
enabling them to optimize
for you in real time.
Stop microsegmentation, let
FB use the data.
12. Power5 - Campaign Budget
Optimization
Campaign budget
optimization helps
advertisers improve their ROI
by automatically distributing
spend to top-performing ad
sets in real time. Simply set a
central campaign budget to
optimize across ad sets,
boosting both cost and time
efficiency.
13. Power5 - Automated Placements
With automatic placements, you
can reach your audience through
all relevant placements using a
single ad set. This saves on both
time and cost, as Facebook will
work to optimize campaigns to
deliver a cheaper cost per
outcome across placements.
Use all 18 placements and
maximize your chances to reach
the right people at the right
moment.
Combine this with the placement
asset optimization to even serve
the right creative (image, video,
copy, headline, etc.) -> ROIH
experiment: CTR from 0.47% to
2.17%, CPC from €0.13 to €0.07
14. Power5 - Dynamic Ads
With dynamic ads, automatically
deliver the right product ad to the
right person.
Show people products that are
tailored to their interests,
whether or not they've been to
your site or app.
Retarget your online or mobile
app shoppers to remind them of
items they viewed but didn't buy.
16. ROI Hunter Refine Audience
Eliminate bounced traffic and improve your
targeting.
Retargeting: Save budget and target
high-quality website visitors
Prospecting: Don't waste your budget on
people who didn't spend enough time on
your website in the past.
Result from experiment: Reduced cost per
click (CPC) by 66% simply by excluding
visitors who bounced in under 30 seconds.
The click-through rate (CTR) for this same
exclusion increased over 2x, and the ROI of
21% increased to 97%.
17. ROI Hunter Automatic Rules
Save the time you’d spend adjusting
budgets and bids by using automatic rules:
automatically track all active ads, end
low-performers and boost high-performers,
and reactivate paused ad sets at just the
right time.
If Spend > 50, ROI < 5, then Pause. Check once a day
If ROI > 5 in the last 7 days, then Increase budget by 20%. Check once a day
If ROI > 5 in the last 7 days, and Ad Status = Pause, then Start Ad
20. Match audience segments
with right product set
Increase AOV or LTV /
reduce CAC
Intelligent
prospecting
Identify hidden
gems
Feedback loop with buying
team
Product launches
Remove low performers /
out of stock
Promote top
performers / in stock
2
21. ROI Hunter Product Insights
– Results
-17%
SPEND
+14%
REVENUE
+43%
ROI
<1
MONTH
+62%
REVENUE
+74%
ROAS
-87%
CPA
+515%
FB ROAS
+107%
GA REVENUE
92%
HIGHER FB PURCHASES
8%
LOWER FB CPP
19%
HIGHER GA ROAS
22. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
Pre-Click Post-Click
24. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● We used to go to physical
offices
● We used to call businesses
● With a few exceptions, the
buyer journey involved
human interaction
Before digital marketing
25. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● As businesses moved online, the buyer
journey became self-serve
● The convenience of being able to find
and buy a product/service from your
couch was appealing for both
businesses and customers
○ For business: Unfathomable Reach
○ For customers: Ultimate
Convenience
The Shift to Digital
28. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Attention spans are dropping
● Competition is increasing
● Traditional landing pages yield poor
conversion rates
● Standing out from the crowd has
become harder for businesses
Digital Fatigue Is Setting In
29. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
It’s hard to quell buyer uncertainty using
webpages
● Customers inevitably have questions about
products before they hit the buy button
● Webpages are a terrible way to answer
these questions
● No one wants to read through wordy
explainer pages or fill out contact forms
31. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Businesses are looking for ways to
extract more ROI from their
marketing budgets
● The answer? Customer Service
● Conversations are an effective way of
increasing conversions
● People would rather have a
conversation than fill out a form
The Continued Reliance on Customer Service
32. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● As businesses begin to re-adopt customer
service into their marketing strategy they
are finding that it can be expensive
○ Managing a support team is a HR
headache
○ Keeping up with request volume is
impossible leading to long wait
times
○ Delivering customer service 24x7 is
nearly impossible for most
businesses
Human-driven customer service is
unscalable
33. How do you troubleshoot the queries that customers have before
they make a purchase
Call Centers & Live Chat
Effective but expensive
and disrupt-able
Self-serve Pages
Cheap but
ineffective
36. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● An automated customer service
rep that can:
○ Answer questions that a
prospect might have
○ Capture Lead Information
From a prospect
What is a chatbot
37. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
1. Website Widget
2. WhatsApp
Where they get deployed
38. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
1. Website Widget
2. WhatsApp
Where they get deployed
39. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Like a human based leadgen approach…
○ Chatbots deliver the conversational
experience that buyers want
● Unlike a human based leadgen approach
chatbots are
○ Cheap
○ Available 24x7
○ Have infinite concurrence
Why they are a better option