This document discusses different types of online discussion platforms, including discussion boards, social news sites, and question and answer (Q&A) sites. It provides examples of popular sites for each type and etiquette guidelines. The document also outlines best practices for companies to utilize these platforms for marketing purposes, such as gaining consumer insights and establishing thought leadership.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
Using Twitter and LinkedIn Business Pages for SMB market 2012. Social Media for Small Business. LinkedIn Company Pages. Presented Social Media Workshop Chamber of Commerce.
Jumping in with Both Toes: Integrating Social Media into your CommunityBeth Brodovsky
This program is a manager\'s-level view on some basics of social media and how to make decisions on the value of adding social tactics to your communications efforts.
In this time of change, companies are questioning almost everything about how they find and reach customers. As they shift their marketing plan, budget, and priorities towards social media, however, they often overlook the most critical element of all: the brand itself.
Why are so few companies and brands remarkable? What does it mean to have a truly social brand?
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
This introduction to social media for small businesses gives you a an idea of how these relatively new tools might fit into your marketing agenda. When you're finished viewing the presentation, please contact us if you would like to sign up for our next seminar.
You know that you have to get clients through different marketing channels (SEM, SEO, Social Media, Networking, Promotions, Advertising).
What we haven’t seen yet is anyone talking about how to get explosive number of clients where you actually have to hire more people to service the new demand.
That’s what happened to your host’s business Paul Anderson with ProLango. Most recognized as the Seattle Times career columnist, Paul is also the host of two TV shows, host of the largest monthly career mixer on the west coast (drawing monthly crowds from 400 – 600), and weekly sold-out career seminars. His work has been featured both nationally such as The Wall Street Journal, US News & World Report, Business Week, USA Today as well as locally on KOMO 4, Q13 FOX, Seattle Times among others.
In an economy where businesses are looking to survive, Paul Anderson wants to teach you how to thrive and create massive demand for your products and services.
His success comes from a combination of understanding competitive analysis, connecting with industry influencers, and creating visibility.
ABOUT THE CLASS
This class will teach you how to develop a comprehensive marketing mix plan (including marketing, social media, etc.). Discuss what is truly newsworthy material and learn how to identify the appropriate communication channels and publications. Learn how to position your organization and then craft your company message, discuss finding your company voice and how to keep the message clear and concise.
THE TAKEAWAYS
To obtain a basic understanding of branding a new product or service to people who care and want to get involved.
To establish a clear formula for building your marketing and PR foundation using best practices. (make sure to talk through price, promotion, product, and people)
To understand the difference behind Marketing, Social Media and PR and to explain the role and importance of both.
To highlight inexpensive marketing and PR tactics startups can leverage to grow brand awareness with limited resources and a tight budget.
ABOUT THE INSTRUCTORS, Joanna Singleton & Missy Wyszynski
Joanna Singleton is a Partner at Jackson Spalding, one of the largest independent communications firms in the Southeast, with offices in Atlanta, Athens and Dallas. Today, she oversees account work for a variety of Dallas-based clients, including Klyde Warren Park. Over the years she has compiled an impressive network of media contacts that have landed her clients in The New York Times, The Wall Street Journal and on CNN. Prior to joining Jackson Spalding in 2005, Joanna worked in Washington, DC for CBS News and a global PR firm where she became well-versed in public affairs and issues management.
Missy Wyszynski is a leader in real-estate marketing working on the most high profile projects in Texas. Work includes comprehensive marketing solutions for residential, retail and mixed-use destinations including Uptown Dallas, StreetLights Residential, West Village and Victory Park. Prior to working with Jackson Spalding, Wyszynski was integral in starting the Gables Urban division for Gables Residential, working on mixed-use projects in Texas and Florida. Wyszynski spent eight years leading the marketing and public relations efforts for Hillwood's Victory Park project. In addition to retail marketing, she also led the marketing programs for W Dallas Residences and The House by Starck and Yoo. Wyszynski is a graduate of Texas Tech University and resides in Dallas with her husband and son.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Dr. Kathryn E. Piquette, Cologne Center for eHumanities, Universität zu Köln:...UCLDH
Dr. Kathryn E. Piquette, Cologne Center for eHumanities, Universität zu Köln: 'Illuminating the Herculaneum Papyri with New Digital Imaging Techniques.'
Immigration lawyer Jacksonville, Florida USA, finds the best dedicated lawyer in Jacksonville at best fee/charges. For more detail visit our website: www.kwinstonlaw.com
Using Twitter and LinkedIn Business Pages for SMB market 2012. Social Media for Small Business. LinkedIn Company Pages. Presented Social Media Workshop Chamber of Commerce.
Jumping in with Both Toes: Integrating Social Media into your CommunityBeth Brodovsky
This program is a manager\'s-level view on some basics of social media and how to make decisions on the value of adding social tactics to your communications efforts.
In this time of change, companies are questioning almost everything about how they find and reach customers. As they shift their marketing plan, budget, and priorities towards social media, however, they often overlook the most critical element of all: the brand itself.
Why are so few companies and brands remarkable? What does it mean to have a truly social brand?
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
This introduction to social media for small businesses gives you a an idea of how these relatively new tools might fit into your marketing agenda. When you're finished viewing the presentation, please contact us if you would like to sign up for our next seminar.
You know that you have to get clients through different marketing channels (SEM, SEO, Social Media, Networking, Promotions, Advertising).
What we haven’t seen yet is anyone talking about how to get explosive number of clients where you actually have to hire more people to service the new demand.
That’s what happened to your host’s business Paul Anderson with ProLango. Most recognized as the Seattle Times career columnist, Paul is also the host of two TV shows, host of the largest monthly career mixer on the west coast (drawing monthly crowds from 400 – 600), and weekly sold-out career seminars. His work has been featured both nationally such as The Wall Street Journal, US News & World Report, Business Week, USA Today as well as locally on KOMO 4, Q13 FOX, Seattle Times among others.
In an economy where businesses are looking to survive, Paul Anderson wants to teach you how to thrive and create massive demand for your products and services.
His success comes from a combination of understanding competitive analysis, connecting with industry influencers, and creating visibility.
ABOUT THE CLASS
This class will teach you how to develop a comprehensive marketing mix plan (including marketing, social media, etc.). Discuss what is truly newsworthy material and learn how to identify the appropriate communication channels and publications. Learn how to position your organization and then craft your company message, discuss finding your company voice and how to keep the message clear and concise.
THE TAKEAWAYS
To obtain a basic understanding of branding a new product or service to people who care and want to get involved.
To establish a clear formula for building your marketing and PR foundation using best practices. (make sure to talk through price, promotion, product, and people)
To understand the difference behind Marketing, Social Media and PR and to explain the role and importance of both.
To highlight inexpensive marketing and PR tactics startups can leverage to grow brand awareness with limited resources and a tight budget.
ABOUT THE INSTRUCTORS, Joanna Singleton & Missy Wyszynski
Joanna Singleton is a Partner at Jackson Spalding, one of the largest independent communications firms in the Southeast, with offices in Atlanta, Athens and Dallas. Today, she oversees account work for a variety of Dallas-based clients, including Klyde Warren Park. Over the years she has compiled an impressive network of media contacts that have landed her clients in The New York Times, The Wall Street Journal and on CNN. Prior to joining Jackson Spalding in 2005, Joanna worked in Washington, DC for CBS News and a global PR firm where she became well-versed in public affairs and issues management.
Missy Wyszynski is a leader in real-estate marketing working on the most high profile projects in Texas. Work includes comprehensive marketing solutions for residential, retail and mixed-use destinations including Uptown Dallas, StreetLights Residential, West Village and Victory Park. Prior to working with Jackson Spalding, Wyszynski was integral in starting the Gables Urban division for Gables Residential, working on mixed-use projects in Texas and Florida. Wyszynski spent eight years leading the marketing and public relations efforts for Hillwood's Victory Park project. In addition to retail marketing, she also led the marketing programs for W Dallas Residences and The House by Starck and Yoo. Wyszynski is a graduate of Texas Tech University and resides in Dallas with her husband and son.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Dr. Kathryn E. Piquette, Cologne Center for eHumanities, Universität zu Köln:...UCLDH
Dr. Kathryn E. Piquette, Cologne Center for eHumanities, Universität zu Köln: 'Illuminating the Herculaneum Papyri with New Digital Imaging Techniques.'
Immigration lawyer Jacksonville, Florida USA, finds the best dedicated lawyer in Jacksonville at best fee/charges. For more detail visit our website: www.kwinstonlaw.com
From Connected Chronographs to Connected Demographics
The Swiss Fine Watchmaking industry was in the business of intelligent timepieces long before the smartwatch came onto the scene. But just how will it react to this major technological upheaval? Our fifth Insights, Silicon Switzerland: From Connected Chronographs to Connected Demographics explores the different digital pathways available to Swiss leaders looking to anticipate the needs of a generation as connected as the watches they wear.
Visualizing the Transcribe Bentham Corpus
Frédérique Mélanie, Estelle Tieberghien, Pablo Ruiz Fabo,
Thierry Poibeau
LATTICE Lab: ENS – CNRS – U Paris 3, PSL – USPC
Tim Causer, Melissa Terras
UCL Bentham Project, UCL Digital Humanities
UCLDH Seminar, December 2016
As a business owner, do you know where to go and what to look for in your software to ensure your growth and profit trends? Learn the specifics from Millennium's VP of Enterprise Sales, Robert Maconi, a salon/spa owner as well, who utilizes these features every day to project growth and report accurately.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
How to use quora and reddit to promote your brand (insights unlocked)AtheethBelagode
If you need any information, where do you like to get information from? Google. Then, Quora or Reddit I am sure. These social media sites or discussion forums are a great place to get your brand in front of others and gain brand awareness. But did you know that Quora and Reddit are a great place to promote your brand?
Most brands ignore such platforms considering that they are not much of use, but if you take a look at the time that the customers spend on such platforms, you might want to include both of them in your long-term marketing strategy. Shocked? We will help you know all about it.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
Social media crash course: Tools in practicePaul Gillin
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives.
In this session, you will:
Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization
Evaluate social networks and their applications in business
Explore the Twitter phenomenon and how microblogs can complement other social media tools
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
2. Discussion Boards
Platforms in which Internet users can exchange information
Forums or threads categorize posts
Virtual communities
Moderated
First board hosted by CompuServe in 1969
Discussion boards are hosted on third-party sites as well as
company websites
Google Groups
Yahoo! Groups
LinkedIn
TripAdvisor
Dell
Apple
3. Discussion Boards
Etiquette
Stick to the topic
Search before posting
Use proper grammar, punctuation, and capitalization
No "feeding the trolls"
No double-posting
No "sock puppets"
4. Marketing With Discussion Boards
Keep in mind people who participate in discussion boards
look for advice from fellow consumers, not companies
Participants want information and/or entertainment
On third party sites:
Disclose affiliation with company
Keep responses relevant to topic
Any product promotion should be extremely subtle
Discussion boards hosted on company's website allows for
more product discussion and more active participation
Companies can utilize discussion boards for market
research, product development, issues management
5. Social News Sites
Websites on which content is supplied, and rated, by
news consumers; a news aggregator
Displays stories from all types of sites; large media
outlets to small niche site
Stories displayed prominently on site are most often
determined by reader votes
Displays stories based on personal preferences and past
activity
Uses and gratification theory
6. Social News Sites
Reddit
StumbleUpon
Digg
Slashdot
Fark
Newsvine
7. Marketing with Social News Sites
Best practices:
Use short, catchy titles
Succinct articles are preferred; such as lists
Relevant, informative, and entertaining content
Build relationship with power users
Interact with other stories
8. Q&A Sites
A forum for people to ask questions and receive answers
from fellow Internet users
A reference site for people to check to see if a question
they have has already been asked and answered
AskJeeves.com was the first Q&A site; now rebranded as
Ask.com
Current sites include:
Yahoo! Answers
Ask.com
Quora
9. Marketing with Q&A Sites
Gives marketers opportunity to build reputation as
thought leaders
Gain insight into marketplace
10. Activity
On which type of forum would you expect to see the
following headlines? Social news site, discussion board,
Q&A site
How do you cook a turkey for Thanksgiving?
Boycott Best Buy - 6pm Thanksgiving opening
Thanksgiving is coming up, what's your family's
tradition?
11. Discussion Questions
Does anyone use any social news sites? What has been
your experience with them?
How can discussion boards help companies? How can
they hurt them?
Are the differences between discussion boards and Q&A
sites that great, or can they be used interchangeably?
12. References
Barker, Melissa S., Barker, Donald I., Bormann, N.F., &
Neher, Krista E. (2008). Social Media Marketing: A
Strategic Approach. Mason, OH: Cengage Learning, pgs.
228-265.
Glance, Natalie, Hurst, Matthew, Nigam, Kamal, Siegler,
Matthew, Stockton, Robert, and Tomokiyo, Takashi.
(2005)Deriving marketing intelligence from online
discussion. In KDD.
Scott, David Meerman. (2009). The New Rules of
Marketing & PR. Hoboken, NJ: John Wiley, p. 85.
