1) The document analyzes the codes and conventions used in magazine advertisements for different companies. 2) Common techniques included prominent images of the product or brand being advertised, with minimal distracting backgrounds. Text was kept short and focused on key details like price and location. 3) Brand logos, contact information, and titles were emphasized through size, color, and font to stand out against the overall simple and clean ad designs. Maintaining clarity and avoiding overwhelming the reader with text or clutter was a shared goal across the ads.