The	
  color	
  code	
  can	
  clearly	
  be	
  spo/ed.	
  
Black-­‐grey	
  and	
  red.	
  This	
  choice	
  gives	
  
the	
  sophis9cated	
  touch	
  needed	
  to	
  
appeal	
  the	
  target	
  audience	
  and	
  
portray	
  their	
  needs	
  and	
  wants	
  through	
  
what	
  they	
  connote.	
  Black:	
  elegance,	
  
formality	
  and	
  power.	
  Red:	
  energy,	
  
strength,	
  power,	
  determina9on	
  and	
  
sensuality.	
  
The	
  main	
  image	
  builds	
  up	
  
successfully	
  onto	
  the	
  9tle’s	
  
meaning	
  with	
  the	
  work	
  out	
  
pose	
  he	
  is	
  in,	
  as	
  well	
  as	
  with	
  his	
  
sculpted	
  figure.	
  This	
  main	
  image	
  
is	
  posi5oned	
  so	
  that	
  it	
  leads	
  
onto	
  the	
  main	
  text.	
  Moreover,	
  
the	
  model	
  is	
  establishing	
  a	
  
direct	
  mode	
  of	
  address	
  looking	
  
at	
  the	
  reader	
  directly	
  into	
  his	
  
eyes,	
  making	
  him	
  feel	
  more	
  
ac5vely	
  involved,	
  and	
  therefore	
  
incremen9ng	
  his	
  experience	
  
reading	
  the	
  ar9cle.	
  
We	
  can	
  appreciate	
  a	
  boxed	
  text	
  in	
  the	
  upper	
  leF	
  corner,	
  following	
  
the	
  color	
  code	
  men9oned.	
  It	
  contains	
  a	
  small	
  pick-­‐out	
  of	
  important	
  
informa9on	
  from	
  the	
  actual	
  ar9cle	
  (pull	
  quote),	
  to	
  give	
  it	
  emphasis	
  
and	
  catch	
  the	
  reader’s	
  a/en9on	
  to	
  draw	
  him	
  into	
  reading	
  more.	
  
	
  
The	
  white	
  background	
  directs	
  the	
  reader’s	
  a/en9on	
  to	
  the	
  main	
  
image,	
  which	
  has	
  the	
  purpose	
  of	
  seducing	
  him	
  along	
  with	
  the	
  
ar9cle’s	
  9tle,	
  and	
  in	
  this	
  way,	
  inducing	
  the	
  reader	
  into	
  the	
  main	
  
text	
  where	
  he	
  will	
  submerge.	
  
	
  
The	
  layout	
  as	
  a	
  whole	
  is	
  pre/y	
  simple	
  and	
  effec9ve,	
  providing	
  
altogether	
  an	
  elegant	
  and	
  invi9ng	
  view	
  to	
  reader	
  and	
  maintaining	
  
the	
  sophis5ca5on	
  of	
  “Men’s	
  Fitness”	
  brand	
  image.	
  	
  

1st DPS Analysis

  • 2.
    The  color  code  can  clearly  be  spo/ed.   Black-­‐grey  and  red.  This  choice  gives   the  sophis9cated  touch  needed  to   appeal  the  target  audience  and   portray  their  needs  and  wants  through   what  they  connote.  Black:  elegance,   formality  and  power.  Red:  energy,   strength,  power,  determina9on  and   sensuality.   The  main  image  builds  up   successfully  onto  the  9tle’s   meaning  with  the  work  out   pose  he  is  in,  as  well  as  with  his   sculpted  figure.  This  main  image   is  posi5oned  so  that  it  leads   onto  the  main  text.  Moreover,   the  model  is  establishing  a   direct  mode  of  address  looking   at  the  reader  directly  into  his   eyes,  making  him  feel  more   ac5vely  involved,  and  therefore   incremen9ng  his  experience   reading  the  ar9cle.   We  can  appreciate  a  boxed  text  in  the  upper  leF  corner,  following   the  color  code  men9oned.  It  contains  a  small  pick-­‐out  of  important   informa9on  from  the  actual  ar9cle  (pull  quote),  to  give  it  emphasis   and  catch  the  reader’s  a/en9on  to  draw  him  into  reading  more.     The  white  background  directs  the  reader’s  a/en9on  to  the  main   image,  which  has  the  purpose  of  seducing  him  along  with  the   ar9cle’s  9tle,  and  in  this  way,  inducing  the  reader  into  the  main   text  where  he  will  submerge.     The  layout  as  a  whole  is  pre/y  simple  and  effec9ve,  providing   altogether  an  elegant  and  invi9ng  view  to  reader  and  maintaining   the  sophis5ca5on  of  “Men’s  Fitness”  brand  image.