The document analyzes common conventions of billboard advertisements. It discusses how billboards typically feature an eye-catching title stating the product, a large main image of the product, bold colors to increase visibility, minimal text for quick reading, and fonts that are easy to read. It also provides examples analyzing specific billboards and discussing elements like the use of celebrities, persuasive text, and branding consistency.

1. Ancillary Task

2. I found great difficulty in trying to find a billboard
advertisement for a regional magazine so I decided to
do a general analysis of more common billboards that
you would see when driving/walking around your local
area.

3. I have looked a few general billboards and the main codes and conventions of
billboard adverts are:
 Title which usually states what the product is.
 Main image which will feature the product.
 Bold colour schemes which help to help increase surveillance and sales of the
product.
 Text which will explain the product.
 ‘sans serif’ font which is easy to read.
A billboard (also called a hoarding in the UK and many other parts of the world) is a
large outdoor advertising structure (a billing board), typically found in high-traffic
areas such as alongside busy roads. Billboards present large advertisements to
passing pedestrians and drivers. Typically showing large, ostensibly witty slogans,
and distinctive visuals, billboards are highly visible in the top designated market
areas.
- Wikipedia

4. Title which is large and eye
catching which will increase
surveillance, also informs the
target audience of the
product/company
Main image which is large to catch
the eye, direct mode of address
from the model. He can be seen as
attractive which will establish the
‘female gaze’
Bold colour scheme – the black
contrasts against the colour of the
sky
Minimal text so drivers
and pedestrians can scan
read and know the
purpose of the billboard
‘introducing’ gives the
target audience a feel
of exclusivity from the
product because it will
be new
The font is in the
same style that the
brand has
established, it
corresponds to the
logo of the
company

5. Main image
which is large to
catch the eye,
direct mode of
address from
the model. She
is also attractive
which will
establish the
‘male gaze’
Bold colour scheme – the
red and white contrasts
against the colour of the
sky
Minimal text so drivers and
pedestrians can scan read
and know the purpose of
the billboard
Title which is large and eye
catching which will increase
surveillance, also informing the
target audience of the
product/company
The font is in the same style
that the brand has
established, it corresponds
to the logo of the company
The text is
persuading
the target
audience to
fly with this
company as
they will get a
good deal for
their money

6. Main image
which is large
to catch the
eye, an image
of English
football icon
David
Beckham who
has a large fan
base so will
attract interest
Minimal text so drivers
and pedestrians can scan
read and know the
purpose of the billboard
Title which is large and eye
catching which will increase
surveillance, also informing the
target audience of the
product/company
Bold colour scheme – the red is
stand out colour which contrasts
against the white background
The font is in the same style
that the brand has
established, it corresponds to
the logo of the company
‘and counting’
implying there
are many more
years to come for
sky sports
broadcasting the
Barclays Premier
League, so people
will stay with sky

7. Main image which is large
to catch the eye, the car is
facing head on which shows
the company’s logo
Title which is large and eye
catching which will increase
surveillance, also informing the
target audience of the
product/company
Minimal text so drivers
and pedestrians can scan
read and know the
purpose of the billboard
Bold colour scheme – the greys and silvers
are bold and contrasting against the green
of the tree and the red bricks, the silver of
the car is more representative of the upper
classes which is the target audience for the
new car
The font is in the same style that
the brand has established, it
corresponds to the logo of the
company
‘new’ which
will make the
product more
exciting for
the target
audience