This document outlines the common codes and conventions used in double page spreads in magazines. It discusses elements like the main image, headline, drop cap, drop quote, color scheme, columns, byline, structure and layout, stand first, graphic features, text, page numbers, date, and web address. Examples are provided to illustrate how these elements are typically incorporated into the design of a double page spread.

1. CODES AND CONVENTIONS OF A
DOUBLE PAGE SPREAD
Deemple Morar

2. CODES AND CONVENTIONS OF A DOUBLE
PAGE SPREAD
 Main image
 Main Headline (Masthead)
 Drop cap
 Drop quote
 Colour scheme
 Columns
 Byline
 Structure & Layout
 Stand first
 Graphic features
 Text
 Page numbers
 Date
 Web address

3. EXAMPLES OF DOUBLE PAGE SPREADS

4. MAIN IMAGE
One code and convention of a double page
spread, is containing one large main image.
This could entice/persuade the audience to buy
the magazine, as the celebrity is giving direct
mode of address towards the audience. This
could make the audience feel involved within
the magazine. The main image usually covers
the majority of the page, which can bleed onto
the next page, covering both pages. The main
image is usually centred in the middle of the
page or can centred two thirds of the page in,
with columns surrounding it.
The type of shot that can been
seen it a close up shot of the
celebrity’s face, from her
shoulders upwards.

5. MAIN HEADLINE (MASTHEAD)
The main headline is usually the title of
the article, which consists of being the
largest piece of text on the page. It also
should be short and snappy, so the
audience will be encouraged to read the
article. The headline should be big and
bold so it catches the audience attention.
The title could be written in different
colours to reflect the mood of the story
and what it could be like, this would allow
the audience to be optimistic of finding an
interest if they know the name of the
celebrity that is illustrated on the title.

6. DROP CAP AND DROP QUOTE
A drop quote is an enlarged quote to
break up text which gains the
audiences attention. The font is either
placed on the inside of the column or
over the picture. This allows to make
the text more interesting for the
audience. The drop quote is usually
the most interesting piece of
information said if the artists name is
not given.
A drop cap usually starts with a capital letter at
the start of each article. This usually takes up
three quarters of the lines depth. The drop cap
can is usually in a different colour to the actual
article. For example; the drop cap is pink here
and the writing is in black.

7. COLOUR SCHEME
The colour scheme of each music magazine varies, depending on
what the article is about. It usually has three to four colours linked
from the magazine from the front cover of a magazine and the
contents page. This could also link to the image, which my contain
a border to frame the outline of the article. The colour scheme
reinforces the house style, genre or band colours, which could
intrigue the audience.

8. COLUMNS
Columns are structured into three
or more columns to separate an
break up the article. This will allow
the article to stay consistent
throughout, which could keep the
audience engaged, which allows
them to carry on reading the article.

9. BYLINE
A byline gives credit for the
image and the article. It
introduces who edits the
article by giving the name
of the editor. For example;
for this particular article,
‘Gail Mitchell’ edited this.

10. STRUCTURE & LAYOUT
The structure and layout of a double page spread could be
considered as being in a certain format. For example; the
main headline, is at the very top of the page, which is big, bold
and eye catching. Secondly, there is usually one main image
that is centred in the middle or positioned on the side of the
page. This usually takes up the majority of the page. Thirdly,
the story of the article is spilt up into three to four columns,
which makes it easier for the audience to be able to read it
and allows the article to be broken up into sections. This
keeps the double page spread consistent throughout, which
focuses on a certain layout. In addition to this, each article
starts with a drop cap, which usually starts off with a capital
letter that is big and bold. There is also a drop quote, which is
spread across the page and can be found on the main image.
The writing of the article tends to be in a small font however,
there is lots of it. This could be to entice and engage the
audience to carry on reading the article. Moreover, the name
of the band and artist tends to be in a different colour so that
the band stands out from the rest of the article. This could
give some indication to the audience to be aware of what the
article could be about. Additionally, the colour scheme of a
double page spread links in with the magazine to the front and
the back, with a border outlining it on the outside. This is
usually a plain border. Finally, there is byline to allow the
audience to be aware of who made the article, with the page
number, web address and date at the bottom of the page.

11. STAND FIRST
The stand first is a stand alone paragraph which outlines the article. If the
artists name is put into a stand first then, the name is usually in a different
colour. The stand first is usually at the top of the page to introduce,
engage and intrigue the audience. This allows the audience to have an
insight into what the article could be about.

12. GRAPHIC FEATURES & TEXT
At the end of a double page spread there
can be graphic features at the end of the
page. This allows the audience to have
something extra to view. In addition to this,
the editors name can be placed at the end of
the article so that the audience is aware of
who wrote the article.
The text on a double page is really small with
the writing being in the font size 11pt and no
bigger. This allows the editor to fully fill the
spaces provided, so that the article can fit the
genre.
Each new paragraph is indented by a few
spaces or a couple of words in a different
colour, which allows the paragraphs to be
broken up into sections.

13. PAGE NUMBERS, DATE, WEB ADDRESS
Page numbers are centred at the
bottom of the page that can either
be on the left hand side or the right
hand side. This is to allows the
audience to easily find the article
they want to read upon.
The web address is mainly used to
reform the band’s identity to allow the
audience to be aware of who they
are. This allows the audience to be
able to visit the website and find any
further information. The date can
sometime be found at the bottom too.