The document discusses conventions for magazine advertisements that the author researched from regional magazines and fashion magazines. Regional magazine ads typically advertise local services and use high key lighting and aesthetically pleasing images, while fashion magazine ads feature expensive brands using pictures of women. The author aims to combine conventions from both for their own regional fashion magazine, advertising services relevant to a younger target audience of 16-35.

1. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
For my research of the second page of my magazine I first researched regional magazines and
then, because I want my magazine to be a fashion magazine, I also researched famous fashion
magazines like Vouge and Elle. By combining the codes and conventions from both magazines I
hope to create the best possible outcome for my magazine.

2. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Isle.
An advert for a local company.
Name of the company in the corner.
Picture of the local town looking pleasing
to the eye - high key lighting.
Information placed at the bottom with
more pictures, its informative and inviting.
Makes the reader want to use the
services.
Slogan ‘your views, our hotels’ links in
with the picture, direct mode of address
creating a relationship with the reader
(uses and grat).

3. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Kent Life.
Advert for a product.
The address for the nearest store is placed at
the top.
Famous woman used on the front cover so
people may be more likely to want to buy the
product. Direct mode of address is used to
create a personal relationship with the reader
(uses and gratifications theory). Her name is
also placed in the top corner to further create
more recantation.
The website is placed at the bottom.
High key lighting used.

4. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Essex Life.
Advertising a hotel and restaurant.
Looks professionally made.
Pictures taken of the hotel and restaurant
placed neatly on the page.
The name of the hotel is the largest font on the
page and it contrasts the background so it
stands out.
Information on the restaurant placed below as
well as the address and contact information.
Very informative but also easy to read and not
cluttered.
Low key lighting used but not for a ‘scary’ effect
more for a ‘sleek’ effect.

5. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Bristol.
Advertisement for kitchens.
High key lighting used to photograph a modern looking
room.
The price of the kitchen in a very large bold font
emphasising that its cheap and linking in with the title
at the top of the page and the ‘affordable luxury’ at the
bottom, also stating that its cheap - this draws in the
audience. The title is direct mode of address which
creates a connection with the reader.
An older target audience might be the reason that its
advertising a kitchen rather than something that a
younger target audience would like.
Logo of the company placed in the corner, one of the
only bits of colour on the page helping it to stand out.
All of the details placed at the bottom including the
locations, contact details ect.

6. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Northern Life.
Advertising local a local apartment
complex.
Pictures of the apartments looking
very modern and nice shot in high
key lighting.
The logo in the top corner - largest
font on the page. Also other corner
has smaller logos for enquires and
wed address etc.
A little bit about each apartment in
white font so its easy to read against
the background, the price is larger
than the rest of the information.
Banner saying ‘over 50%’ sold to
show they're in high demand.

7. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Elle
Advertising a designer clothing brand.
Double page spread.
Picture of a woman in expensive
clothing. The rule of thirds is used to take
this photograph.
On the other side of the page the brands
logo is placed fairly large in a bold white
font. It is the largest font on the page.
In smaller font names and a place is
below it. The advert isn't very informative
but might catch the readers eye if the
target audience knows the brand or
recognises the model or likes the clothes
she wears.

8. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Vogue
‘Samsung partners with Vogue and CQ
to promote the Galaxy S6 series among
fashion minded customers’
Picture of a ‘sexy’ pretty looking woman.
The media is seen through males eye so
even though it is probable more directed
at woman she is dress in a way that
would also be appealing through to the
male gaze. Direct mode of address is
used to create a connection with the
audience (uses and gratifications theory).
Phone on the other side of the page
looking similar to the woman - looks thin
sleek etc.
Name in the corner biggest font on the
page. Black font contrasting the red of
the page.
Words like essential are used to make
the audience think they ‘need’ the phone.

9. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
Haper’s Bazaar
Advert for an expensive designer brand.
Picture of a woman wearing nice clothes
takes up the whole of one page, direct
mode of address is used (uses and grat).
She wears the famous ‘Gucci colours’ to
tie her into the brand (brand awareness).
Wearing makeup.
Name of the brand is placed in a large
font on the other side - largest font on the
page.
Some text is placed underneath the
brand name but its in small font and its
not very informative.
A product is placed in the background
with the famous colours and pattern
(brand awareness) - fit in with the house
theme.

10. MAGAZINE ADVERTICMENT PAGE AND CONVENTIONS
From doing my research I noticed that regional magazine adverts are normally
selling a service, place or product. They are local to the region of the magazine and
don't tend to feature people. The product or places advertised are usually shot in
high key lighting and are ascetically pleasing. This may be because the target
audience is slightly older than something like a fashion magazine so would be more
interest or in need of the services advertised rather than someone who is a bit
younger.
The writing on the advert is usually in a smaller font to the logo but is very informative and explains a bit about
what it has to offer. Contact details and addresses are often included in this as well as a web address. Sell lines
and words like ‘cheap' are often used to attract the chosen audience.
I also researched the adverts in fashion magazines as I want my magazine to be a regional fashion magazine. In
the magazines I researched the adverts were all expensive brands selling their products.
Most of the magazines I researched were fashion products for designer
clothes brands. A picture of a woman is used 99% of the time because the
media is generally run by men and everyone tends to see media through the
male gaze. Direct mode of address is also used to sell the product as it
creates a personal relationship with the reader.
A common convention of the adverts was the brands logo being places on the
one side of the page in a large font. A small bit of text was placed under that
but it wasn't very informative.
In my magazine I aim to combine both the codes and conventions from each magazine - for an example a
service that is linked to fashion and aimed more at my target audience of 16-35 rather than a older target
audience as in regional magazines.