The document provides information about the Mahindra XUV 500 SUV, including its three variants, key features, and positive response in India with over 10,000 bookings. It then discusses demand for SUVs in various countries including the United States, where sales increased 27% in 2011. It outlines Mahindra's strategy to enter the American market through export, joint ventures, foreign direct investment, or mergers and acquisitions.

1. MAHINDRA SUV XUV 5OO
Presented by:
Arvind
Abhishek
Bhupinder
Karan
chandni

2. THREE VARIANTS OF
MAHINDRA XUV 5OO
Mahindra XUV 5OO W6 2D
Mahindra XUV 5OO A WD
Mahindra XUV 5OO W8 2D
Powered with 6 speed manual gearbox

3. FEATURES
• Monologue construction
• 2.2 liter M-hawk engine
• 4 cylinder 2179cc Engine
• 140 hp power
• 330 Nm torque
• Integrated audio system with 12inch LCD
display
• 17inch alloy wheels

4. • Six airbags
• ABS
• touch screen DVD player with in-built GPS and
navigation system
• automatic headlights
• rain sensing wipers
• laptop holder in glove box

5. • cruise control
• telescopic steering
• Fully automated temperature control system
with dual HVAC
• Power steering, Power windows, Remote
central locking/Keyless entry system
• Climate control system

6. • 8-way adjustment for driver's seat, Electrically
adjustable and retractable ORVMs
- Global positioning system, AC vents for rear
passengers, DVD player
• Dual-tone theme for upholstery, dashboard
and central console

7. • video

8. RESPONSE IN INDIA
• In India, it has successfully registered 10,000
bookings so far and finally decided not to
receive new bookings. It is really the most
exciting response for Domestic automobile
company. The auto giant officially revealed
that it is the most enjoying moment and
boosted their confidence at great extent.

9. DEMAND OF SUV’S IN VARIOUS
COUNTRIES
• Canada
• United States of America
• Australia
• Europe
• Africa
• Middle east
• Ice land
• Parts of Asia

10. America
• US is the largest passenger vehicle market in the
world
• Average price of vehicles sold in US is $29,746
• Autos sales shot up 27% according to autodata
• Sales could reach 13.4 millions vehicles over full
year.
• Ford registered the 139% jump in the sales of
SUV
• Toyota motor registered an increase of 57% sales
in SUV

11. TOP 10 SUV’S SALE IN US
Rank SUV October 2011 October 2010 Year-To-Date
#1 Honda CR-V 19,326 18,040 180,361
#2 Ford Escape 19,046 14,578 206,896
Chevrolet
#3 15,108 12,773 160,143
Equinox
#4 Honda Pilot 12,466 8169 94,169
#5 Ford Explorer 11,987 3692 108,944
Jeep Grand
#6 11,084 12,721 96,853
Cherokee
#7 Toyota RAV4 10,680 14,694 106,800
#8 Kia Sorento 10,178 10,611 109,903
#9 Nissan Rogue 10,034 8862 101,412
Jeep
#10 9892 7908 101,820
Wrangler

12. AMERICA TRADITION
• Crude oil prices doesn't put any effect on
Americans
• They want safety
• Huge Cargo space
• Powerful engines
• Automatic transmission

13. HOW MAHINDRA ENTER IN AMERICA
1. EXPORT
2. Joint venture
3. FDI
4. Merger and Acquisition

14. STRATEGY
• Export:-
1. FICCI
2. ATA Carnet
1. import @ 6.1 %

15. SEGMENTATION
• Age group of 25-45

16. TARGETING
• Targeting youth and fatty people.
• Indian people who are in US.

17. POSITIONING
• Brand image (never before)
• Safety
• Comfortable
• Luxurious car
• Speed

18. 4p”s
• Product
• Price
• Promotion
• Place

19. Product
• SUV XUV 500
FEATURES
Sports utility vehicle
with high power engine
And with aerodynamic shape
• We will also launch open SUV’s

20. PRICE
• Introductory price will be highly competitive
• Adopting the carnet system
• Not to spend excess on promotion

21. PRICE(of top selling SUV in US)
MODEL FROM TO
XUV5OO 20642$ 24617$
HONDA CR-V 21883$ 29798$
FORD ESCAPE 21240$ 27920$
CHEVROLET 23507$ 30752$
EQUINOX
HONDA PILOT 27954$ 39754$
FORD EXPLORER 27929$ 39047$

22. Place
• We will open our showroom
• In different locations

23. Promotion
• Advertising
• Auto expo
• Social networking sites
• Discounts

24. After conquering America our next target will be
other countries.

25. THANK YOU