My first PPt. simply describes about the functioning of Citibank in japan. what was the challenges behind that particular time when citibank has to enter in Japan

1. Presented By: Arvind Arora
Submitted To:
Arnav Kharhyal
Anoop R Ohri Abhishek Bansal
Jaideep Sharma
Bhupinder pal singh

3. Citibank, a major international bank and it is
the consumer banking arm of Financial services
giant ContiGroup .Citibank was founded in 1812
,as the city bank of New York .later first national
city bank of New York.As of march 2010,citi
group is the largest bank holding company in the
united states.
Citibank has retail banking operations in more
than 100 countries and territories around the
world. More than half of its 1,400 offices are in
the United States mostly in New York
city,Chicago ,Los Angeles,the San Francisco Bay
Area ,Washington,D.C and Miami.

5.  Citibank established it’s first office in
Yokohama in 1902. It was not possible for
Citibank to provide all the services to
customers due to government regulations.
But still it maintained it’s presence without
offering full scale services. And it came into
retail services in 1986. Citibank in Japan
provide services to corporate, consumer and
investment banking as well as brokerage
operations and credit cards businesses.

6.  Diversification
 Sustainability
 Secure
 Low cost
 24 hrs ATM service
 One-stop shop
 Human capital

7.  In order to serve better to our customers
who are unable to visit a branch during
normal weekday hours (9:00 to 15:00),
Citibank offers Saturday Banking from 10:00
to 16:00 and Evening Banking from 17:00 to
19:00 on weekdays.

8. The growth of Citibank in Japan starts from
the year 1990,when government of Japan
deregulate the regulations, and failing of
other Japanese banks. the series of discloser
of financial problems by Japanese banks
eroded consumer confidence, consumers
were now looking for alternative. At the
same time Citibank-true to it’s image of
being innovative.
Cont…

9.  Citibank offer the most convienent way for
small time savers to play the currency
market with a unique multicurrency
accounts.
 With this innovative step citibank received a
record of 315000 calls in a day.

11.  Burdened by slow economy and banking crisis
the banking system of Japan is in a
transitional phase
 Deregulation in Japan is started around 20
years back
 This lead to major customer to change from
bank financing to capital market funding

12.  Typicalmass-market banking in
which individual customers use local
branches of larger commercial banks.
Services offered include savings and checking
accounts, mortgages, personal
loans, debit/credit cards and certificates of
deposit (CDs).

13.  Citibank Japan Ltd. (hereafter Citibank
Japan) was ranked number one in the
Nikkei's prestigious Retail Banking Survey.
Jointly conducted by Nikkei Inc. and Nikkei
Research Inc., the sixth annual survey
compared the quality of over-the-counter
service and financial products of 118 banks in
Japan.

14.  Internetbanking
 Tele banking
 Biometrics technology
 Direct mail for opening an account

15. Japanese banks
Bank of Tokyo-mitsubishi
Dai-ichi kangyo bank
Sanwa bank
Foreign banks
HSBC
ABN Amro

16.  Product:- Citibank provides retail
banking, corporate banking, investment
banking, insurance, project financing, and
currency transaction. Special services like
credit advise and research are being
provided to add more value
 Price:-In price policy there was not any
difference of Citibank with others so they
make difference only by minimizing the cost
and expenses by providing telephone
banking, internet banking, and direct mail
for opening an account

17.  Promotion:- Citibank in it’s effort to build
strong brand equity and to become “coca-
cola of finance” is using strategies such as co
branding, cross marketing and citibanking.
The Sony city bank card launched in the U.S.
in an effort to be associated with the top
name in the world.
 Place:-citibank is constantly and actively
expanding all kind of distribution channels
such as new branches, internet banking, low
cost national wide network of ATM’s and tele
banking.

18.  Total assets:- 42244.8*
 Deposits:- 3399.3*
 Total net assets:- 262.0*
 Capital stock:-123.1*
*in billion yen

20.  Strength:-
• Global Network
•Backing of the CitiGroup
•Innovative product offering
 Weakness:-
 Online transactions are geared
towards US clients
 Branding problems
 Tamished brand name

21.  Opportunities:-
Growth markets
Chinese market
Click citi
 Threats:-
Cheaper technology
Market conditions
competitors

22.  One of the question that comes to mind
when talking about the rise of Citibank in
Japan is whether it can maintain the same
rate of growth and popularity as it has done
in recent years. Japanese's bank may be
down now but it would be a serious mistake
to discount their powers. Japanese
companies have overtaken the west in the
manufacturing industry and are known to be
effective in managing distribution channel.
Can Japanese bank can do the same in
financial services?

23.  What have been the market expansion
strategies of Citibank? will these strategies
help it to achieve the “one stop shop”
objective?

24.  1.
Focus on the concept called keiretsu
which is used in Japan and most of the
challenges will be covered in that aspect.

25. Thank you