The document discusses strategies for launching the Mahindra XUV500 SUV in foreign markets, specifically Australia. It recommends a joint venture with an established Australian automaker to enter the market. Some key points discussed include: - Australia's strong demand for compact SUVs and suitability for the XUV500 given its off-road capabilities. - Potential joint venture partners mentioned are TMI Pacific or acquiring Nissan's operations. - Target segments include farmers, tourists, military, and small traders. - The 4Ps of marketing are covered - product, price, place, and promotion strategies for Australia.

2. Study the recently launched Mahindra SUV-XUV
500.The company calls it a global SUV. Suggest how to
take it in a foreign market???What are the strategies it will
adopt for entering in foreign market??????

3. Group members:
Shrutika
Neha
Nidhi Kampani
Nidhi Choudhry
Reetika
Rhythm

4. Introduction:
The Mahindra XUV5oo is a compact SUV manufactured by
Mahindra & Mahindra Limited.
 It was launched in 2011.
This compact SUV was designed and developed at Mahindra's
design and vehicle build center in Chennai
The car is currently available in three variants viz. Mahindra
XUV5oo W6 4x2, Mahindra XUV5oo W8 4x2 and
Mahindra XUV5oo W8 4x4.
The cars have been placed in the price bracket of Rs. 10.80
Lacs to Rs. 12.88 Lacs.($22,600-$26,950)

5. Features:
Body style 4-door SUV
Engine- mHawk140, Direct
injection diesel engine5th
generation Variable Geometry
Turbocharger (VGT)
 Transmission 6 Speed Manual
Wheelbase-2,700 mm (106 in)
 Length- 4,585 mm (181 in)
 Width -1,890 mm (74 in)
Height- 1,785 mm (70 in)
Curb weight- 2,450 kg
(5,400 lb)

6. Features

7. Extra features:
Good pickup
Sporty design
Good for long drive
Outlander outlook
Soild car
animal in action, namely the cheetah,
 contribute to the elegant styling and visual impact –
 an intimidating jaw-like honeycomb grill,
unique paw styled vertical door handles and muscular
wheel arches
all add to what seems to be the vehicle’s innate desire to
pounce!

8. Opportunities for Launch:
SUVs are often driven off-road in places such as farmland
and countryside and in countries such as the:
 Australian Outback
Africa
 Middle East
Alaska
 Northern Canada
 western United States
 Iceland
 South America
Western Europe

9. Australia

10. Australia Geography
Australia boasts of diverse geographical features.
On one hand the snow covered peaks of Tasmania.
 On the other you will also come across large deserts and
tropical forests that underlie the variety the continent has
to offer.

11. Why Australia?
Strong demand from private buyers, especially in the
compact SUV market, has resulted in new vehicle sales in
Australia.
Compact SUVs, which now command a bigger share of
the Australian market than large cars, experienced the
biggest growth.
There are a number of current, previous and future small
scale producers of cars in Australia.
Australia is a major agricultural producer and exporter.
Australian farmers and graziers own 135,996 farms,
covering 61% of Australia’s landmass.

12. Entering strategies:
Joint Venture:
TMI pacific
or
Acquisition:
Nissan Motors

13. Joint Ventures
Advantages for M&M
Allows for sharing of risk (both financial
and political)
Provides opportunity to learn new
environment
Provides opportunity to achieve synergy
by combining strengths of partners
May be the only way to enter market
given barriers to entry

14. STP
Segmentation:
1.On the basis of income level
2.On the basis of social class
3.On the basis of occupation
Targeting:
1.Farmers
2.Tourists cab
3.Military
4.Small traders

15. Positioning:
Mahindra says the XUV5oo’s design was inspired by a
pouncing cheetah, with an intimidating jaw-like grille and
powerful curved ‘hips’ at the rear wheel arches.
six-inch touch screen with GPS
DVD and iPod functionality
 dual-zone climate control
 bending projector headlamps with LED running lights
automatic headlights and wipers
 reverse parking sensors
leather upholstery
flat-folding second- and third-row seats.

16. We include …
 Safety features:
• Electronic stability control(ESC)
• Rear backup alert system
 Emerging safety technologies: Lane departure
warning system

17. 4 ps
PRODUCT
PRICE
PLACE
PROMOTION

18. Product
 Mahindra XUV 500 - An all-new avatar by
Mahindra and it takes global design signaling across
the globe presence expectation.
 Mahindra XUV 500 features a unique exterior
styling, an array of technologies .
The aerodynamic monocoque design based.
The XUV 500 body is a single piece body in which the
body and chassis are one piece. The monocoque
design of the XUV 500 is also known as single shell
design.
It also has the first-ever transversely placed engine
that has increased the passenger space .

19. Price list.(Aus dollar)
AUD 21,635
AUD 23,944
AUD 25,800

20. PLACESUGGESTED FEW SHOWROOMS ARE IN
FOLLOWING PLACES
 Paddington market sydney –biggest and most
happening market in sydney also an tourist
attraction ,one of business hubs in australia.
 Queen victoria market melbourne
 Melbourne motor market
 Adelaid
 Kinberley region –for ease of train with farmers
,diamond merchants, cattle breeders

21. PROMOTIONTELEVISION ADS ON NATIONAL TELEVISION OF
AUS
MOVIE THEATRES AND MULTIPLEXES
BANNERS & HOARDINGS ACROSS MAJOR
STREETS AND MARKETS OF AUS
NEWSPAPERS AND PERIODICALS
BOOKING DISCOUNTS
FREE SERVICES
ROAD ASSISTANCE 24X7 ACROSS THE COUNTRY
TIE UP WITH LOCAL AND NATIONAL BANKS FOR
EASY LOANING OF CUSTOMERS
TEST DRIVES BOOTHS IN BUSIEST MARKETS

22. Competitors in Australia
Commodore
Honda ODYSEY
Ford territory
Audi all road quattro
Maruti suzuki

23. Strategies adopted to compete
the competitors