The document discusses various pricing strategies such as cost-plus pricing, multiple product pricing, transfer pricing, and peak-load pricing. It also discusses different market structures including perfect competition, imperfect competition (monopolistic competition, oligopoly, monopoly). The rest of the document provides details on ITC's diversified business segments and factors it considers for pricing such as cost structure, competition, raw materials, logistics, production quantity effects, target markets, and government policy.

2.  COST-PLUS PRICING
 MULTIPLE PRODUCT PRICING
 TRANSFER PRICING
 PEAK-LOAD PRICING SYSTEM

3. "Customers want high quality
at low prices and they want
it now." – Bill Gates

4.  1) PERFECT COMPETITION
 2)IMPERFECT COMPETITION
› MONOPOLISTIC COMPETITION
› OLIGOPOLY
› MONOPOLY

7. ITC has diversified presence in:
 Cigarettes
 Hotels
 Packaging
 Personal care
 Agri-based business
 Branded apparel
 Safety matches
 Greeting cards

8.  Main objective was to compete effectively
with players who are already there. Hence,
it launched direct frontal attack by
introducing similar priced product.
 ITC already enjoyed advantages over
competitors through e-choupal initiative.
This also facilitate timely supply of raw
material.
 ITC’s printing and packaging business also
leads to high quality, cost effective and
innovative products.

9.  The company dose not raise the price of its
most selling brand(Gold Flake (S)) so that it can
get max market share and earn money on its
premium brands(Insignia).
 The cost structure of the company plays a
major role in determining the prices the various
stages and the companies cost structure is as
follows:- Fixed Cost(Plant operations)
.69% &Variable (manufacturing , packaging
etc. 99.31%)
 Further on the company cannot afford to raise
its mark-up due to the presence of intense
competition.

10.  Cost of raw material is same for every
industry
 Logistics
 Labor
 Larger the Quantity lower the production
cost
 Target market
 Brand value
 Government policy

11.  Form of market
 Whole sales
 supply chain
 compititors

12.  Study of market
 Cost calculation
 Production expenses
 Channel of supply
 Brand value