1. Mahindra & Mahindra launched the Scorpio SUV in 2002 to create a new market segment and differentiate its offering for customers. 2. The Scorpio was successful in boosting Mahindra's revenue and profits. It helped improve the company's image and perception among buyers. 3. Mahindra is now working on positioning a new affordable SUV below the Scorpio to target younger buyers. The Scorpio continues to be sold globally.