SlideShare a Scribd company logo
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UNDER THE GUIDANCE OF : MR.ANOOP OHRI
MAHINDRA-SCORPIO
INTRODUCTION :  Indian automobile industry ,[object Object],[object Object],[object Object],[object Object]
Interesting facts: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Major players in the indian automobile(car) market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mahindra & Mahindra  ,[object Object],[object Object],[object Object],[object Object]
Mahindra & Mahindra ,[object Object],[object Object]
Positive & negative facts ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scorpio ,[object Object],[object Object],[object Object],[object Object]
4P’S-  PRODUCT 2002-Scorpio STD and DX:
2003:The new Scorpio
2004-Scorpio Slx
2005-Scorpio Crde
2006-43 new features
2007-VLX
2007-LX
2008-Scorpio automatic
2009-The new  ICONIC Scorpio
2010-  Micro Hybrid SUV
2011-m hawk vlx  model
Pricing strategy ,[object Object],[object Object],[object Object],CARS AMOUNT(RS.) FORD IKON 5,50,000 – 7,00,000 HYUNDAI 5,50,000 – 7,00,000 MARUTI ESTEEM 5,00,000 - 6,50,000 OPEL CORSA 6,00,000 – 7,50,000 TOYOTA QUALIS 6,00,000 - 8,50,000
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
STP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS??? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Impact on M & M ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Current status of Scorpio ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Market share
Future directions – global level ,[object Object],[object Object]

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Scorpio mahindra