Ferruccio Lamborghini was born in 1916 in Italy and had an interest in machines from a young age. After World War II, he opened a garage and modified cars, including turning an old Fiat into a high-powered sports car. Lamborghini founded his automobile company after Enzo Ferrari insulted the quality of his tractors. Lamborghini's first car, the 350 GTV, was successful at an auto expo and people began ordering it. This led Lamborghini to purchase land to start automobile manufacturing in Sant'Agata Bolognese, Italy.