- 2014 was a record-breaking year for car sales in Canada, with 1.85 million vehicles sold, driven by new product offerings from many manufacturers.
- Top-selling manufacturers included Porsche (+34%), Nissan (+27%), and Land Rover (+22%) while Mini declined (-10%).
- Pickup trucks continued to dominate sales, led by the Ford F-Series, while SUV and CUV models are increasingly more popular than sedans.
- The strong economy and available financing helped fuel sales, but lower oil prices and a declining Canadian dollar may impact the market in 2015.
Auto Brands In Middle East Social Media Comparison Q4 2015Unmetric
Auto brands in the Middle East have an excellent presence on social media with a highly engaged fan base interacting with their content. Unmetric took a deep dive look at some of the numbers behind the content the brands have produced to glean insights about what makes them popular with their respective audiences. See the strategies that drove audience engagement and the content that outperformed everything else.
Learning about the best-selling makes and models is a
good starting point when it comes to determining which vehicle would work best for you. Check out the top 10 selling vehicles in Canada:
Auto Brands In Middle East Social Media Comparison Q4 2015Unmetric
Auto brands in the Middle East have an excellent presence on social media with a highly engaged fan base interacting with their content. Unmetric took a deep dive look at some of the numbers behind the content the brands have produced to glean insights about what makes them popular with their respective audiences. See the strategies that drove audience engagement and the content that outperformed everything else.
Learning about the best-selling makes and models is a
good starting point when it comes to determining which vehicle would work best for you. Check out the top 10 selling vehicles in Canada:
OldenCars is a marketplace offering self drive classic car hire, with insurance, serving the UK’s £6b+ market. We provide classics owners a secure way to earn from their cars by connecting them with drivers who are looking to drive a classic for a leisure experience. Our vision is to be the leading platform for leisure car sharing.
2015 China Auto Marketing and Communication ReviewHavas
Since 2002, China has been the fastest growing automotive industry in the world. Numerous international
carmakers collaborate with Chinese counterparts to participate in the atrocious race on performances and
technologies, hoping to secure a larger share in this lucrative market. Facing the growing governmental
restrictions and the shrinking market demand, it is time for carmakers to enter the pit for strategic
adjustments and to get ready for the next race to begin.
As a leading global automotive marketing agency, Havas Worldwide has assisted
many international and Chinese carmakers to grow steadily and rapidly in China. In this report, we have
forecasted the 2015 trend in Chinese automotive industry based on our professional insights from market
and communication in 2014. As the first agency to devise trend forecasts exclusively for the automotive
industry, we wish to assist carmakers to get ready and win the next race.
OldenCars is a marketplace offering self drive classic car hire, with insurance, serving the UK’s £6b+ market. We provide classics owners a secure way to earn from their cars by connecting them with drivers who are looking to drive a classic for a leisure experience. Our vision is to be the leading platform for leisure car sharing.
2015 China Auto Marketing and Communication ReviewHavas
Since 2002, China has been the fastest growing automotive industry in the world. Numerous international
carmakers collaborate with Chinese counterparts to participate in the atrocious race on performances and
technologies, hoping to secure a larger share in this lucrative market. Facing the growing governmental
restrictions and the shrinking market demand, it is time for carmakers to enter the pit for strategic
adjustments and to get ready for the next race to begin.
As a leading global automotive marketing agency, Havas Worldwide has assisted
many international and Chinese carmakers to grow steadily and rapidly in China. In this report, we have
forecasted the 2015 trend in Chinese automotive industry based on our professional insights from market
and communication in 2014. As the first agency to devise trend forecasts exclusively for the automotive
industry, we wish to assist carmakers to get ready and win the next race.
Automobile Industry in India, ATL & BTL Marketing spend, Luxury Car Market, Mercedes-Benz, BMW & Audi India analysis, Key Opportunities for marketers and Indian Consumer in 2015, Passenger car market, Commercial vehicle market, women as a consumer, auto component industry in India,
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Human drivers have always been an essential requirement in the operation of a motor vehicle. At the same
time, research has repeatedly demonstrated that driver error plays a role in more than 90% of road crashes
(NHTSA 2008; Blanco et al. 2016). As such, in the past two decades, vehicle manufacturers have designed new
and increasingly sophisticated features that provide more assistance to drivers to help mitigate such errors. Such
features are an important precursor to the development of automated vehicles and, currently, expectations are
high that the advent of semi- or fully- automated vehicles will dramatically reduce road crashes
The race is on
Clearly, Canadian executives are feeling that the race is on; but it remains to be seen whether they act quickly enough and with the right focus to effectively transform and evolve. Among our findings:
75 percent of CEOs agree that the next three years will be more critical to their industry than the previous 50 years;
74 percent of CEOs believe their company will remain largely the same in the next 3 years;
98 percent are concerned about the loyalty of customers;
13 percent feel confident that they are fully prepared for a cyber-event.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
2. Outstanding
We could use a dictionary of
superlatives.
Its been an outstanding,
remarkable, record breaking
2014.
Think about it 1.85 million
new vehicles were sold in
Canada…its huge, its never
been done before.
3. THE STRONG NUMBERS
Product:
Whoever offered new product that inspired the market had an easier task to
generate an increase in sales.
In many instances the new product was the increase driver for manufacturers.
It remains a product driven business.
The up front narrative:
Our sales increased by xx in 2014, we are now the most aaa in Canada.
The back story narrative:
If we did not have xyz model in 2014 we would have had a decrease in sales.
4. The Money
The terms are not out of
control as some would like
you to believe.
It remains astutely below the
70% mark.
Be assured “big data” plays a
key role in balancing the
promotions, the terms, the
rate, the risk.
$500./month remains the
constant magic number.
Chart by JD Power PIN
5. Who is Ahead in 2014
Porsche: + 34%
Nissan: + 27%
Land Rover: + 22%
Audi: + 20%
Jaguar: + 16%
Infiniti: + 15%
Subaru: + 14%
Chrysler: + 12%
Lexus: + 10%
Mercedes-Benz: + 9%
6. Who is Behind
Mini: - 10%
Volvo: - 4%
Kia: - 3%
Sales in 2014 were 6%
ahead of 2013.
Several Manufacturers were
not ahead by 6%.
Notably:
Hyundai, Mazda, BMW,
Toyota, VW,
7. Who is Rattling
Some models have persisted
on “disrupting” the
established order.
Jeep Cherokee….22,529
Nissan Micra…......7,815
M-B CLA…….….…3,851
BMW 4 Series….…3,469
Lincoln MKC……….1,849
Audi A3…………….1,566
Porsche Macan…...1,223
8. • Jetta……………….31,042
• Ford Fusion…..…..18,472
• Honda Accord........16,962
• Toyota Camry……..16,024
• Hyundai Sonata..…13,645
• Chrysler 200…..…..11,655
• Nissan Altima…..…9,475
• Chevy Malibu……..8,246
The Jetta what can you say.
• Honda Civic……..66,057
• Hyundai Elantra…50,420
• Toyota Corolla…..48,881
• Mazda 3……....….40,974
The Civic is a constant, with the Elantra
and Corolla trading paint.
All Figures from Automotive News
SOME NUMBERS
2014
Compact Mid Size Sedans
9. • Ford F Series….....126,277
• Ram…………….……88,521
• GMC Sierra…..……..48,046
• Chevy Silverado……41,957
We know that the F Series is
always on top with Ram
motivating GM pickups in the
second half..
• Ford Escape……….52,198
• Honda CR-V……….37,684
• Toyota RAV4……….36,639
• Hyundai Santa Fe…32,474
• Chrysler Journey…..24,715
• Chevy Equinox….....19,559
As usual Escape is ahead, with a
surge by the CR-V which is
trading paint with the RAV4.
SOME NUMBERS – 1
2014
CUV/SUV Pick Up
10. • Lexus RX…………………7,913
• Audi Q5……………………7,862
• Acura RDX…………….….6,557
• Acura MDX…….….…...…6,272
• M-B GLK…………..………5,599
• M-B M Class………….…..5,532
• BMW X5…………………..5,470
• BMW X3…………....…..…5,219
• Cadillac SRX…… .........…4,134
• Infiniti QX60………….....…3,613
• Buick Enclave…….….……3,528
• BMW X1……………….……2,735
• Lincoln MKX……………....2,702
• Range Rover Sport….……2,580
The gun fight persists in the corral.
• BMW 3 Series….…10,086
• M-B C Class……..…7,054
• Audi A4………......…5,850
• Lexus IS……...……..3,945
• Cadillac ATS……...…3,714
• Acura TL…………….3,497
• Infiniti Q50………...…3,242
• Lincoln MKZ………...1,445
• CTS………………….1,076
The IS - ATS – TL- Q50 impressive!
SOME NUMBERS – 2
2014
Entry Luxury Luxury SUV/CUV
11. • Lamborghini…..……..112
• Maserati………..….….468
• Ferrari………….….…..309
• Panamera…..…..…….375
• GT-R………………..…125
• R8……………..…..….116
• Rolls-Royce……..…….81
• Bentley…………....….158
• Tesla Model S……..…600
• Volt…………...……..1,521
• Leaf………….…..….1,085
• Mustang…………….5,605
• Camaro……………..2,880
• Challenger……...….1,623
Halo cars that keep the auto media
buzzing. With the Mustang up front.
SOME NUMBERS – 3
2014
Pony Cars Did You Know
12. Certified Pre Owned
Its a booming segment.
The CPO “meisters” are
increasing their sales on a
yearly basis.
CPO will continue to expand
with increased lease
penetration, and remarketing
to control residual risks.
13. 0
50
100
150
200
250
2012 2013 2014
Sedans vs Utility
Sedan CUV/SUV
The Shift
In the past 3 years we are
observing an ongoing shift
from sedans to SUV/CUV.
Consumers are migrating
from sedan to utility vehicles.
Based on the sedans and SUV/CUV that we
follow figures in 000’s
14. MANUFACTURERS IN 2014
OUR THOUGHTS
• Audi: (+20%) Superior performance controlling sales of A3 and A4
• Acura: (+3%) On the strength of the MDX – RDX – TL
• BMW: (+4%) A challenging year lost the MerBimAu race to Mercedes
• Chrysler: (+12%) Epic performance in 2014…what can you say.
• Ford: (+3%) # 1 in 2014, by a sliver
• GM: (+6%) # 3 in Canada, its embarrassing
• Honda: (+5%) The Civic at # 1 holding their position with gains by CR-V
15. MANUFACTURERS IN 2014 - 1
OUR THOUGHTS
• Hyundai: (+1%) Feeling the competition, Santa Fe keeps them ahead
• Infiniti: (+15%) Strong with Q50 and QX60 and a dab of QX50
• Jaguar: (+16%) The F Type captured the imagination
• Kia: (-3%) Still begs the question “What is going on?”
• Land Rover: (+22%) The Sport…strong assisted by the LR2
• Lexus: (+10%) The IS impressive and the RX as usual
• Mazda: (+0%) The CX5 saves the day for another year.
16. MANUFACTURERS IN 2014 - 2
OUR THOUGHTS
• Mercedes-Benz: (+9%) Got # 1 from BMW, CLA is disrupting, S Class on fire.
• Mini: (-11%) Specialty cars are fickle, too many variations.
• Mitsubishi: (+8%) The Mirage saves the day.
• Nissan: (+27%) The Micra and Rogue did the heavy lifting…huge improvement.
• Porsche: (+34%) The Macan drives the increase, with back up from the 911.
• smart: (+14%) The slide stopped.
• Subaru: (+19%) The momentum endures, Forrester, Outback, Legacy
17. MANUFACTURERS IN 2014 - 3
OUR THOUGHTS
• Toyota: (+2%) Stays in the game with Highlander, RAV4.
• Volkswagen: (+5%) Tiguan does the trick
• Volvo: (-4%) What else is there to say?
• Sales in Canada were up 6% for the year.
• Free flowing money empowered everyone.
• The model further migrated from ownership to mobility.
• GM persists in leaving pockets of vacuum filled by other.
• An OUTSTANDING 2014.
18. OUR THOUGHTS
ON 2015
• Alberta is the 3rd largest market in Canada, need we say more.
• New models as usual will provide an advantage.
• Free flowing money will endure, assisted by programs, incentives.
• Leasing will increase.
• The value of the CDN dollar will recalibrate strategies and tactics.
• The Canadian consumer will further gravitate to the “mobility” model.
• Expect a strong 1st quarter to generate “blinks”.
• For many it will be an epic challenge to match 2014.
Thank You