ALL ABOUT XUV 500

2. The Mahindra XUV 500 is a mid-size, sport utility vehicle
produced by the Indian automobile company Mahindra &
Mahindra
IT was launched in 2011
The Chennai was the first work house of the SUV 500
The XUV500 is priced from Rs 12.58 lakh to Rs 18.69 lakh.The
nine diesel variants of the XUV500 includeW4,W6,W6 AT,
W9,W9 AT, W10,W10 AT, W10 AWD and the W10 AWD AT
while the one petrol variant of the SUV is the G AT.

3.  Manufacturer Mahindra & Mahindra
 Production 2011–present
 Assembly Chakan, Maharashtra, India
Nashik, Maharashtra, India
 Body and chassis
 ClassMid-size, Sport utility vehicle
 Body style 4-door SUV
 Power train
 Engine 2.2-litre mHawk140, direct injection diesel, 5th generation Variable
Geometry Turbocharger (VGT).
 1.99-litre mHawk140, direct injection diesel, 5th generation Variable Geometry Turbocharger
(VGT).
 Transmission 6 Speed Manual,
6 Speed Automatic
 Dimensions
 Wheelbase 2,700 mm (106 in)
 Length 4,585 mm (181 in)
 Width 1,890 mm (74 in)
 Height 1,785 mm (70 in)
 Kerb weight 1,785 kg (3,935 lb)

5.  Good Pick UP
 Sporty Design
 Good for long drive
 Outlander Out look
 Solid Car
 Animal in action (Cheetah)
 Unique Paw styled vertical door handles and
muscular wheel arches
 All add to what seems to be te vehicles innate
desire to pounce

6.  SUV are often driven off – road in place such as
farm or mountain region . There are some
countries
 Australian outback
 Africa
 Middle East
 Alaska
 North Canada
 Iceland
 South America
 Western Europe

9.  Australia is diverse by geographical features
 On one hand the snow covered ofTasmania
 On the other hand there are large desert and
most of the area are covered by forest .

10.  Strong Demand for Private Buyer .
 SUV Market in Australia have a good hold and
people are emerge to buy the same .
 There are current , previous and future small
scale producers of Cars in Australia.

11.  JointVenture
 TMI Pacific
 Acquisition – Nissan motors

12. Segmentation
1.Basis of Income Level
2 Basis of social class
3 Basic of occupation
Targeting :
Farmer
Tourist Cab .
Small traders

13.  Mahindra says the XUV 500 design was
inspired by a pouncing “Cheetah” with an
intimidating jaw-like grille and powerful
curves hips” at the real wheel arches .
 Six-inch touch screen with GPS
 DVD and IPod functionality .

14.  Electronic stability control (ECS)
 Rear Back-up alert system .
 Emerging safety technologies : Lane
departure warning system .

15.  Product
 Price
 Place
 Promotion

17. AUD 21,635
AUD 23,944
AUD 21,800

18. Car Carnival and sport Campaign

21.  Mahindra’s XUV 500 secured first place in the 2014 Desert Storm Rally - one
of India’s toughest tests for both man and machine.The car also clocked the
fastest time in three sections of the rally.
 November 20, 2013, Mumbai: Mahindra & Mahindra Ltd. (M&M
Ltd.), India’s leading SUV manufacturer, announced that its popular global
SUV, the XUV500 has recorded the rare feat of completing a journey of 3,997
kilometers from Kanyakumari to Kashmir in the shortest time.With this, the
XUV500 has set a new record in the Limca Book of Records.
 The XUV500 was rated the 5th best launch of 2011 across all categories by
Business Standard Strategist
 The XUV500 has received a tremendous response from customers and
reviewers alike and has been the most awarded car in its first year, with 22
awards from auto experts and numerous other recognitions for the brand
 The XUV500 launch digital campaign was included amongst theTop 5 digital
campaigns of 2011 by exchange4media.com.Yahoo India also acknowledged
XUV500 as a path-breaker among the top 10 car launches of 2011