research

1. MAGAZINE RESEARCH

2. We have decided to use EMPIRE
magazine for our ancillary product-
Magazine cover. We felt this would best
fit with our target audience and the
overall genre and feel to our film.
Although our film is an indie production
our film is in association with FILM4.
We decided to have this as FILM4
support British Indie films, but being a
conglomerate of channel 4 it has good
connections and reputation, therefore
we are able to collaborate with EMPIRE
magazine for our poster.
Another reason For choosing EMPIRE
magazine is because I love the way
that the whole magazine takes on
the theme on the film. I feel that this
is really important in effectively
marketing a film, and will work well
for Synthacaine as the mise-en-scene
of our film is a key aspect to creating
the genre of our post modern British
crime.

3. The colour of empire
is gold, taking on the
theme of James bond
as being sophisticated
and a timeless classic.
A huge selling point of the trilogy of
the James Bond films, is of course
James bond. Therefore the mid shot
of Daniel Craig as James bond is
covering about 80 percent of the
magazine cover. He is placed on top
of the EMPIRE title signifying his
significance and emphasising the
promotion of the film in this issue of
the magazine. This Also shows the
popularity of the magazine and
branding as you still recognise it
even though its in the backdrop. His
costume is a sleek black suit which
contrasts nicely to the plain white
background. Additionally he is
holding a gun as a prop. This sets
the genre of the film, and gets the
pre-existing fan base excited for the
action and class they know will be
presented in the film.
Other films are
being promoted on
the magazine cover
to encourage more
readers. However it
is still shown in the
black&white&gold
theme.
The title of the film is underlined
by a clever alliterative strap line.
This complements both the film
and the magazines writing skills.
Advertising the inside of the magazine on
the cover encouraging people to buy it.

4. Full length shot of ‘the joker’ sitting down. His
head layered on top of the masthead.
Representing the dominance of the character
but also the importance of the new film.
The EMPIRE title is in unusually in its
traditional format. I think this is
because the cover is very busy –
representing the lifestyle and character
of the joker. The red actually
compliments the colour scheme for
the dark knight cover.
The price is presented in a small font so it will be the last thing the viewer notices.
The theme of the magazine colour is lots of
bright colours, contrasting greens and
purples. All matching the colour of his socks.
This is an attractive design and is eye
catching. It gives a feel that the magazine
and the film will be exciting.
The world exclusive in white capital
writing gives the magazine an extra
selling point as this is the only place
to get the inside info on the dark
knight.
The main feature of the magazine cover
is ‘meet the joker’. This is in a almost
splattered printed child-like type font.
Giving the audience a chance to get
more information on the film and meet
the ‘bad guy.’ encouraging film fans to
buy it and gain exclusive character traits
before they watch the film. ‘The cover
line underneath is written in white
jagged handwriting style. Giving the
impression that the joker himself wrote
it, portraying to the audience the genre
of the film
The Batman symbol is placed on top of the
jokers head almost like a play on a halo. The
jokers body is shadowed and dark showing a
mysterious facial expression. And a confident
body position. This juxtaposes the depressing
setting of what seems like a prison/capture
due to bars. However his hands are displayed
much brighter making them symbolic?
A big green X is shown as a sort of bullet
point- showing the reader what else is in the
magazine. The wording ‘PLUS!’ in capitals
almost fools the reader into thinking they are
getting more than they’re paying for.