The document summarizes and analyzes several movie posters and film magazine covers. It discusses design elements like typography, lighting, costumes, and prominent images that make the posters conventional for the comedy genre and effectively attract potential readers. For example, the "Dumb and Dumber To" poster uses unconventional typography and a silly prop to depict the childish characters. The "Hangover Part II" poster shows the tired characters in smart clothes, capturing the humor and theme. The film magazine covers prominently feature famous characters and actors to draw in fans while using bright colors and fonts to declare their focus on heroes and movies.

1. Ancillary Analysis
The ‘Dumb and Dumber To’ movie poster is
very conventional for the comedy genre.
Firstly, the typography of the title of the film
matches the ‘dumb’ name. For example, the
letter ‘b’ is facing the opposite way and also
due to thisbeingasequel,insteadof usingthe
number ‘2’ they have used ‘to’ which is
supposed to look like a ‘dumb’ mistake. The
colours used throughout the poster are also
very bright, creating a sense of the characters
being childish, also matching the meaning of
the title as it shows they don’t act like adults
should. This is also shown through the use of
the prop of the dog car. A dog car is not seen
as normal connoting that the characters are
weird and not all there, this is confirmed
throughtheirchildlike facialexpressions.High
key lighting is used in this image, connoting
that the film is positive and a feel good film
which is conventional for the comedy genre.
The twomainactors’namesstandoutinwhite
against the dark green background, making
themeasyfor people tospot, especially fans.
The ‘HangoverPartII’movie posterisalsovery
conventionalforthe comedygenre.Firstly,the
typographyof the title of the filmmatchesthe
‘hangover’ name. For example, the three
characters are lying on the floor looking very
tired and out of it which tends to be what
hungover people are like. Also the fact that
there is a monkey in the middle of the floor,
shows that there was a very drunken night
previously. The lighting is quite low key for a
comedy film. However, due to the situation
the charactersare in,itmatchesperfectly.The
text ‘Bangkok has them now’ can be seen as
quite humorousas in the previousmovie they
ended up in a different country. The costume
the three characters are wearing signify that
theyare notsupposedtobe weartheyare due
to them being in smart dress shirts, adding a
humorousaspectandmatchingthe‘Hangover’
title.

2. This film magazine cover focuses on the
Spiderman film and other heroes within
movieswhichisdoesveryeffectively. Firstly,in
the centre third is filled with a large, bright
image of Spiderman. This not only catches
people’s eyes but also sets the theme for the
magazine whichis crucial in attracting buyers.
Also, across the centre of the magazine is
“HEROES OF 2014!” in a sans-serif, bright red
font. This connotes an informal magazine due
to the simple font but also stands out and
makes it clear that they are talking about
heroesin films.Thisespeciallyattractspeople
who are fans of heroes. The magazine also
usesnamesof well-knownmovie starssuchas
‘Leonardo Dicaprio’ and ‘Simon Pegg’. This
attracts readers who are fans of these actors
but also shows that the magazine features
people whoeveryone hasheardof, creatinga
good reputation. The layout of this cover is
ratherclutteredcreatingalaidbackfeel tothe
magazine whichisappropriate for theirtarget
audience.
This film magazine cover focuses on the
Charlie and the Chocolate Factory film
howevermentionsotherfilmssuchasBatman
and Star Wars too. Like before, the centre of
the magazine isfilled withalarge image of the
maincharacter. Inthiscase, WillyWonka. This
especiallycatchespeople’seyeswhoare a fan
of the book or the old movie.The background
is also bright green which stands out next to
other magazines of a shelf, attracting more
readers. Also like before, this magazine uses
names of well-known movie stars such as
‘Johnny Depp’ and ‘Naomi Watts’ to attract
more readers and add to the magazines
reputation of being a reputable brand. The
typography of “ULTIMATE SUMMER
PREVIEWS”isin large,sans-seriffontsignifying
a laid back magazine. The use of the word
‘ultimate’ also shows that it is the best film
magazine that a reader cam buy.