The document provides an analysis of the layout, design elements, and color scheme used in horror film magazines "Empire" and "Scream". Some key points: - The masthead uses eye-catching colors and fonts to grab attention while identifying the publication. Images are prominently featured with supporting text. - Color schemes symbolize different meanings - green represents nature, black represents boldness, and red connotes danger. Color contrasts make key text pop out. - Common magazine layout places masthead, images, headlines, and other elements in standard locations for clarity and professionalism. - Additional details like release date, price, and taglines provide useful information to engage audiences interested in the

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Horror Magazine Analysis
Empire & Screa,

2. Masthead
The masthead is dark green and had light green
outlining each letter. This is a very attractive and
eye catching way to grab the audiences attention
as the masthead stands out well . The green
colours of the masthead contrasts well against
the white background image which is the face of
the character .
Main image
The main image is a close up of the character
which located in the very centre of the page . This
aspect makes the character very noticeable also
the character is looking directly at the camera
which suggests to the audience that they have
the chance to interact with the character. Here
the angry/ serious facial expression of the
character reveals to the audience what kind of
personality this character may have and what the
audience should expect in the film because its will
likely feature in a horror/thriller genre film. The
character has red lips which connotes danger and
blood , it suggests to the audience that this film
includes aggressive and violent context which this
character maybe behind.

3. Layout
The layout of this film magazine is typical and popular in
the “Empire” magazine industry . The masthead is
always situated at the top of the page . The text is
accompanied by the main image and the multiple sell
lines are situated on the left hand side of the image ,
this allows the main image to have all the attention
because there is no text fully blocking the face . The
barcode is situated at the bottom of the page alongside
the pricing strap lines and slogan .
The layout and formal style of the magazine gives out a
sense of professionalism to the audience , this
emphasises the quality of the magazine which then
makes it more appealing for those audiences who are
interested in this specific genre.
Colour scheme
The colour scheme of this magazine contains three
outstanding colours which are green black and white .
Black represents boldness and dominance where white
connotes purity and innocence and green connotes
peace and nature . The colour scheme is very
important to the theme of the magazines main story
but it also stands out to the audience in different ways .
The white text contrasts well with background fill
colours , it allows the audience reading the text to
understand that this text is more important and it
makes the text much more clearer for the audience to
read. While the strong tones of black and purple
spread around different areas of the magazine they
connote the themes of dullness and darkness towards
the reader .

4. The tagline
“ The joker vs. Batman –
summer just got serious “ attracts
the audiences who are into this genre
and film because we know that batman
is a very poplar character who is a
superhero but now he is being
challenged by a joker , it causes the
reader to feel eager about what's going
to be featured in this magazine . The
tagline has been written in a green font
which contrast well with the white
background image (face of the
character) the tagline being green
attracts the reader directly
Heading
The title of the film “The Dark Knight”
has been written in capital letter and in
a black font which connotes its status
and power as it is a well known film
especially because it includes the
famous character Batman .

5. Date and Issue
The date and issue have been
included to give the audience
additional information as they
maybe interested . It also allows
the audiences who are familiar
with this magazine to keep track of
magazines being released .
Sell lines
There is additional text also known as the sell
lines which explains to the audience what will
be featured inside the magazine . Example
the name 2Will smith” is very big and has
been written in green which contrasts of the
black background it has been done like this so
that the audiences can read the information
clearer and be interested in reading on . A
Cross in green has been located near the sell
lines to introduce the names listed it connotes
additional information.

6. Special edition
makes the fans
/audience of the film
feel like they are
getting an extra
insight into the film ,it
also uplifts the status
of the film

7. Masthead
The masthead of the magazine is called
scream , this directly reveals to the
audience the type of genre that the film
magazine is representing , which in this
case is horror/slasher.
The masthead has a informal font to it
which connotes the gruesome contexts
included with this genre . Also the
masthead includes some dashes and drips
of red which connotes danger and blood .
The masthead has a slant to it which
emphasises on how informal it is . However
it is still situated on top of the page which
suggests to the audience that they should
recognise it because of its status on the
page .

8. Main Image
The main image consists of a two shot one of a
whole head- face with a painful facial expression as
there are pins being inserted into his face and one
of a character who is looking un-lively . The first
image on the left emphasises on the genre of the film
being horror , because we know that horror films
include aggressive violent behaviour towards victims
e.g. using sharp objects to create pain .The face is
grey which connotes dullness and night , it also has
a shadowy effect which connotes a sense of
disappearing in horror films once the killer kills they
expect the victim to disappear. The grinding of the
teeth connotes to the audience that this character
could be the victim as they are showing facial
expressions that link to pain . This allows the
audience to feel sympathetic towards this character .
The character on the left shows facial expressions of
weakness which suggest that he maybe a victim this
again allows the audience to feel sympathetic
towards this character who is known to be
Frankenstein's who usually has power towards
others .Frankenstein is wearing black which
connotes his dominance and power as a character .
Across the two main images there are red splats
which connotes danger and blood it is typical of
horror films to have bloody scenes its part of the
genre convention.

9. Website
The name of the magazine has been
mentioned so that it can give those
readers/audiences who are interested in
the magazine to find out more information
about the company and what's going .
Slogan
The slogan has been located on the corner of the film
magazine , it is an informal slogan “ Blood Guts Gore &
More” which links back to the fun fiction side of horror
films.
Price
The price of the film magazine has been
inserted in a yellow circle on the film cover
which contrast well against the black
background of the film magazine
emphasises how much the film magazine
makers want the readers to notice the
price before audience/fans purchase.
Barcode
The barcode has been situated on
the film magazine so that the
readers known its available to be
purchased .

10. Colour Scheme
Having a colour scheme on your
magazine is very important as it bring
together different ideas and suggestions
for the audience .
There are three main colours being
represented on this film magazine , the
colours are white Red and Yellow. The
red is being used to represents the
danger and bloody contents that will be
included in the film , the yellow has been
used to grab the attention of the readers
as it is the base/background of different
texts such as the pricing and slogan. The
colour white has been used for more
important text e.g. the masthead sell
lines and heading which stand out to the
audience because they are texts that the
readers are more interested in and the
texts contrasts against the background
colour grey so its difficult to miss.

11. Headline
The Headline has been situated under the face of
the character “ Hell Raiser Revelations” . The
headline has been written in white capital letters
which attracts the audience easily , white can also
connote boldness as it is a neutral colour .
Underneath the headline there is a name of a star
“Stephen Smith” which may again interest the
audience to read on , the name is followed by an
explanation mark to show its importance and
eagerness .
Sell lines /Features
This film magazine includes features which
talk about “Exclusive preview” this is
informative information for the audiences as
there favourite star maybe included in this
film magazine which gives them further
interest in the magazine as a whole . The
features are also accompanied with images
which allow the audiences to get a “sneak
preview” of what will be included in the film
magazine .