2. Titles & Title Design
Throughout our marketing campaign, we stuck with the same
font. The font appears on our trailer, the magazine and the
poster. We used a font called Bebas Neue which we
downloaded from DaFont.com. We did this to build a strong
brand identity between the 3 products. We also used this font
on other words, not just the title. For example, at the end of
the trailer where it says ‘Coming Soon | 2014’, we stuck with
the Bebas Neue. We used our own font on the Empire
Magazine instead of using the font that Empire usually use.
We did this to that we could build a stronger brand identity.
3. Motif & Iconography
The two main objects we see throughout the marketing
campaign is the mask and the gun. We did this as they are both
fairly uncommon items so are easily recognisable once seen.
On the poster, we can see the character wearing the mask
whilst pointing the gun at the camera. The contrast between the
black gun and the white mask was something we thought
worked very well, as they both stand out strongly from one
another. The distinction between the mask and the gun are not
as noticeable on the magazine as they are on the poster, but
this is because we wanted the magazine to be a bit less intense,
and slightly more causal. So we chose not to go for the over
exposed look we went for on the poster. This is simply because
we wanted to stick to the conventions of Empire we tend not to
have heavily edited photographs on the cover.
4. Character/Main Image
We chose to use the same character in the all 3 of the
products so that he is presented at the main protagonist of
the film. We did this so that we could keep the main icons of
the film (the gun and mask) on the same character, making it
even more recognisable. We chose the change the
characters body language and positioning for the magazine
and poster as we didn’t want to make it too repetitive, and we
wanted a different feel for both products.
5. Target Audience
We wanted our target audience to be 18-40 years old which
is a very wide age range. The reason we chose this is
because we feel the film as something for all those ages. It
has plenty of voilence and action in it, but also has a deep
and meaningful plot to it, which could help sell it to slightly
older audiences. Due to the violence, strong language and
blood we would have to limit the age to at least 18, but that
doesn’t mean to say that younger teenagers wouldn’t enjoy
the film.
