The magazine cover uses a close-up image of Daniel Craig as James Bond, with his eyes staring intensely and a gun partially obscuring his face to create a sense of tension and intrigue. The simple black and white color scheme matches the film's theme and makes Craig stand out. Only the film title, "Bond is back!" tagline, and James Bond logo are used to advertise the blockbuster in a clean, impactful way.

2. EMPIRE
In the magazine cover to the left, you can see EMPIRE is advertising a big hit JAMES BOND blockbuster.
The layout of the cover shows a close up of the actor Daniel Craig posing in a way in which he is acting
as his character ‘BOND’. His eyes are the central part to the image and they are squinting and staring
uncomfortably down the lense, creating a theme of tension to make the audience feel threatened.
Alongside this with the help of mise en scene, a prop of a gun is seen covering part of his face and
although we can not see the whole prop in full, it helps connote a sense of action to the movie and build
questions in the magazine reader’s mind. Also the idea he is hiding behind it and also how it looks like the
character is hiding behind the title ‘EMPIRE’ as it is printed in front of the image, connotes the idea of
‘spies’ which is a key theme within the movie. The colour scheme in black and white which matches the
film’s theme and comes across as very striking. This shows how EMPIRE adapt there cover to suit the
genre of the film. The black background helps the actor Daniel Craig’s face stand out as the central image
and helps draw in any of the actor’s fans, also this shows how they are trying to sell the film on him and
the character a lone. There is not much text used on this magazine other than a catchy tag-line/ phrase
‘Bond is back!’. This makes the magazine cover hold an element of simplicity to it, it’s not revealing
much. Alongside this some small print text is used but it’s hard to distinguish, indicating the important
information is made in a bigger and bolder font for marketing purposes. The James Bond recognisable
logo of ‘007’ is also seen in between the ‘M’ of empire showing once again how the magazine adapts its
layout and information given based upon the film. The logo is recognisable so this helps establish to the
audience a new Bond film is being released.The magazine cover to the left is of the same company but is a lot different from the James Bond one
seen above. This magazine cover is very bright and bold in contrast to the one above, and uses a lot of
bright colours such as orange, red and black to create a ‘fire’ look. This magazine actually includes a
background which appears to be very busy and hectic showing a fire of some sort in the background
which of course connotes the idea of action to an audience, this of course would interest the male
dominant readers of EMPIRE’s audience. Also it makes an audience curious as to what is going on as no
explanation is given. The central image however is an image of famous actor Will Smith whom is posing
in a way his character would intentionally pose, in an action shot holding a prop of a gun. This shows how
the magazine cover tends to capture the characters in action to help promote the film and make it look
interesting rather than showing an actor as their normal self. It has the title of the film in very big font at
the bottom and includes a tagline of ‘Psychos. Killers. Freaks. Here to save the world’. This tagline gives
a short insight into the film and makes it appear as interesting for audience members, determining
whether they will continue reading about the film. Other text used is the headline ‘MEET DEADSHOT’ this
is shown in capital letters so it will stand out to an audience and help establish a connection with them.
Short words and phrases tend to be used on this magazine cover to help grab an audience’s attention.
The central character is also placed in front of the title making it look like he is coming after the audience,

3. TOTAL FILM
On this total film cover to the left it initially appears to be filled with more
information than EMPIRE magazine cover. Firstly it includes information about
other films on the front cover rather than focusing on just the one, stating ‘plus iron
man 2 transformers 3..’ at the bottom of the magazine cover. This loads the
audience with a lot of new information making them want to find out more in the
magazine if the central film didn’t already interest them. I feel this in terms of
marketing can be bad as it can take away the attention from the main film being
advertised as other things are being shown. This may be a reason as to why I
might not use total film for my magazine cover. The text however used is very bold
and the font creates a ‘scary’ feel to it. The cover has a theme of red re-occuring
which helps it stand out to an audience. This shows how the magazine copies the
theme of the film to help match the film’s genre, in this case being thriller. This is
good in terms of making an audience aware of the genre of the film, bringing in any
thriller-loving fans. As well as this the misty background used helps create a sense
of mystery also helping establish the genre of the film, this is indicates the film is
dark and the dark background also helps contrast with the red text, helping it stand
out more. As well as this the magazine uses pronouns such as ‘lets’ in ‘lets take
over the asylum!’ to engage with the audience and give a clue into what the movie
is about. This magazine cover noticeably doesn’t use the actor’s name to sell the
film as much as his name appears in a small font, so has a different marketing
strategy than EMPIRE, although it seems to be selling the film at the mystery
behind the main character who is the central image.

4. SIGHT AND SOUND
The sight and sound magazine to the left seems to take upon a more
simple look in terms of it’s magazine layout. The font is not very striking,
it seems quite basic and repeated with no style to it in association of the
genre of the film. Alongside this I feel the colouring used is a bit bland in
terms of pale colours like pink for a headline of ‘sweet dreams’. The title
of the film is seen in really small font on this cover and is hardly
noticeable. This suggests that the magazine company are trying to pull
the audience’s attention elsewhere. Because I found out in my research
that sight and sound don’t tend to advertise big block-buster films, there
films appear to a smaller audience, this may be bad in terms of
marketing and trying to connect with an audience. The magazine cover
also seems to be attempting on selling the film on it’s actor ‘JOHNNY
DEPP’ due to the large headshot of him as the central image in
character. The magazine cover doesn’t include much more information to
the film than that which in my opinion makes the film come across as
boring as there’s no background only a colour of grey, which doesn’t
helps us establish the theme of the film, the only thing that is interesting
is the character’s choice of clothing, which may create some curiosity as
it seems dated. Overall I think I wont be resulting in using this
magazine’s cover design, the style is too bland for our thriller-romance
film. Also similar to total film, the magazine cover focuses on other topics
too which can be distracting for an audience. The other topics are just as
big in font size as the title of the film, which I feel defeats the purpose of