SlideShare a Scribd company logo
NWT3K Outerwear
Jake O’Leary
What is it?
•
•
•
•

Customizable outerwear company in Seattle
Internet based
Sells to serious, dedicated, and avid skiers
Options for everyone
Problem
• Missing a massive
chunk of the market
• 2.5 Billion dollar
industry in America
• Avoiding the more
affluent
• To centralized
Solutions
•
•
•
•
•
•

Shift advertising
Ease in purchase
Create brand recognition
Social Media
Travel packages
Promotional
Opportunities
Outcome
• Massive increase in sales
overtime
• Word of the company
spreading like wildfire
• Become a household
name

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NWT3K Digital Marketing Plan