The document discusses planning for a music magazine focused on dance genres like house and Dutch house for an audience of 19-24 year olds. Research was conducted through surveys and competitor analysis to determine the target market and appropriate content, which will include interviews, festival information, and profiles of popular artists. The magazine will be called PULSE and cost £3.99 in both digital and print formats.

1. Research and Planning for Music
Magazine

2. Summary of Final Magazine Choice
• The genre I have decided for my music magazine is dance. Dance music is known and listened to worldwide. It has a mass
audience including all ages. However, different subgenres have a specific target audience.
• In the dance genre, there are main sub-genres. Some of which include:
• Dance
• Electro-Dance
• House
• Dubstep
• Garage
• Hardcore
• House
• Jungle
• Drum & Bass
• Techno
• Trance
•
• However, for my specific music magazine, the area’s of Dance I will be focusing on are: House, Dutch House and Dance.
These types of music are played in clubs, at gigs and festivals (which will feature heavily in the magazine).
The specific subgenres I have chosen do appeal to large audiences, although they are specifically target towards teenagers to
young adults. Hence the reason why my target audience is 19 – 24 year olds. This is predominantly because this is the type
of music played at festivals and concerts etc.
• Other content will include: an exclusive interview with a DJ or popular artist, the evolution of Dance, festivals upcoming
events and other relevant material.
• To discover what my target audience want to be included in this issue I will conduct: Several interviews with this age
range, questionnaires will be made available to a large sample size, look at competitors magazines etc.
After doing this, the most relevant age for this specific genre and content is 19 – 24 year olds.
• To appeal to this market the most relevant artists in this industry will feature. They will include: Steve
Aoki, Axwell, Hardwell, Alesso, Swedish house mafia, Martin Solvieg etc.
• Magazine name: PULSE

3. Audience Research & Analysis
• To discover what my target audience liked and wanted to see in a music magazine, I
conducted a questionnaire. This was created on survey monkey. This was then exported and
distributed to a wide range of people. From this I discovered:
 My target audience ranges from 19 – 24
 The most popular genre was dance
 The free item will be a music track / mix
 Articles will feature popular artists from the industry
 It will cost £3.99
 It will be available both to download and as a hard copy.
Conducting this survey was very important for decision making. Without this I would not have
chose any of the decisions listed above. By seeking answers from my target audience means I am
delivering a product that has demand. This should guarantee high sales.

4. Flat Planning

5. Masthead Ideas
• After thorough research into Dance music magazines I
have discovered that the masthead is different to other
genres. In dance, the masthead is very simple but free
flowing. Coils and pirouettes are a running theme
throughout this specific type of magazine. There is
often one feature that differentiates one magazine
masthead from another: In ‘mixmag’ we notice the
circle above the ‘I’ is double layered and reflects the
magazine house style.

6. Photograph Planning
• For Dance magazines, the cover model is
usually:
 One person
 No props
 Medium close up - medium shot
 Plain background
 Central
 Basic but effective
This gives a strong effect as the audience are
only focusing on one thing; the artist. By having
one cover model, you know exactly what is
going to be included in the center sections.
For my magazine front cover, it will: feature one
person, be in a neutral location, have minimal
colour.

7. Creating a Band
• Dutch DJ
• Played festivals: Tomorrowland, Creamfields, Global
Gathering, Oxygen, Snowbombing etc
• Age: 24 – started at 18
• Makes Dance and House music
• 5 Top tens in 2012
• Voted ‘One to watch 2013’
• Iconic in this genre in short career
• Promoting world tour