1. PITCH
BY LIZZY MCDONALD

2. MOOD BOARD

3. GENRE
my chosen genre is dance music.
I gathered information about this genre as it’s a niche
market, due to the type of music.
There are many artists know for popular house/dance music.
Otto  David Guetta
Calvin Harris  Deep Dish
Swedish House Mafia  Hardwell
Solomun  Aviccii

4. COMPETITION
the main competition for my magazine would be the leading
clubbing and dance music magazine mix mag.

5. TARGET AUDIENCE
niche audience aged from 16 to 25.
it will target people who are interested and enjoy listening to
house music and look forward to go on clubbing
holidays.
Clubbing holidays range from 17 – 25.
Both men and women.

6. USP
CD
unique selling point; a with the latest dance music
songs on will come with the magazine.
clear plastic wallet on the back page.

7. MARKETING
• tv ads
• bill boards
• posters
• celebrity appearances
• social networking sites
• leaflets

8. MARKETING
Once I have finalized a name I will create a Facebook
and Twitter page to create a fan base and promote the
magazine.
Also create leaflets to hand out outside of festivals and
concerts.

9. PUBLISHERS
will be published by Bauer Media.
will start off being distributed in the UK, then go worldwide.

10. DISTRIBUTION
distributed to;
big supermarkets
stands outside of festivals/concerts
newsagents
large petrol stations

11. PRICE
selling price for my magazine will be £2.99.
medium priced magazine, but looking high quality.
good value for money.

12. COSTING'S
from my research I have gathered it will cost £1 to
produce and 70p to distributed.
profit on each magazine £1.29

13. MODELS

14. POSSIBLE STORIES
 interview with new artist.
 album review.
 top house songs of 2012.
 old DJ coming back for one tour only.
 top clubbing countries of 2013 for house music.
 current DJ interview.
From my research ‘top clubbing countries of 2013 for house
music’ was most popular.

15. LAYOUTS

16. LAYOUTS

17. LAYOUTS

18. LOCATION
chosen location green screen.

19. MASTHEAD IDEAS
from my research I have gathered two names and two fonts.
now please vote for your favorite:
02033225822

20. WHY SHOULD
YOU INVEST?
modern
it’s a and exciting magazine which will
attract a lot of people to read.
its reasonably priced with a high profit on each sale
made.
dance music is getting bigger around the world.
Therefore, it will be a successful magazine
with teenagers and young adults that will
LOVE the magazine.

21. THANK YOU
FOR
LISTENING
ANY QUESTIONS?