The proposed magazine is called ORIGIN and will focus on RnB and soul music genres. It will include subgenres like urban, hip hop, funk, jazz, and modern soul. Artists featured will be contemporary American artists like Alicia Keys and Beyoncé as well as UK artists like Amy Winehouse and Adele. The magazine will have exclusive interviews, charts, album reviews, and coverage of up-and-coming artists. It will be published bimonthly and will be influenced by the color schemes and layouts of B&S and Q magazines. The target audience is African American and diverse youth aged 16-26.

1. Magazine Proposal
Elma Otchereh

2. Title of Publication & Musical Genre
My music magazine is called ORIGIN.
My chosen music genre is RnB and Soul.
Why ORIGIN?!
RnB is popular African American music that ORIGINated in
the 1940s.
Soul music is a popular music genre that ORIGINated in the
United States in the 1950s and early 1960s. Its combined
elements are African American Gospel music, rhythm and
blues, and jazz.

3. Content of ORIGIN Magazine
The sub genres that would included in the
magazine are
• Urban
• Hip Hop
• Funk and Jazz
• Modern Soul
The artists I would include in the
magazine are US contemporary soulful
artists such as Alicia Keys, Mary J.
Blidge, Bruno Mars, Beyoncé, Usher, The
Weekend etc.
And UK Soulful artists like Amy
Winehouse, Florence
Welch, Adele and Leona Lewis.

4. My magazine is different to other magazines because it would
include…
Two monthly issue
Latest UK and US urban music
Exclusive interviews on existing artists
Top 20 RnB/Soul Charts
Album Reviews
Upcoming releases
Upcoming artists in the UK
It would mainly be about US RnB/Soul artists but still have some
UK artists

5. Design Features
Masthead Ideas:-
I wanted to keep the masthead
clear, bold and simple by using
SanSerif of Serif lettering styles
and have an outline around the
letters.
ORIGIN
Rockwell Extra Bold
Bebas Neue by Dharma Type
Chunk Five Ex by Peter Wiegel
Boris Black Bloxx by Manfred Klein
Code by Fontfabric
K22 Didoni by Toto

6. Design Features
The lettering I would possibly use are like ‘Arial’ for the
main body, ‘Rockwell’ for the subheadings and ‘Rockwell
Extra Bold’ for the title of the pages.
The possible colour schemes:-
For my colour schemes I decided to make it 3
colours only for the magazine as Q magazines
colour scheme had 3 colours. I think this
would make the magazine recognisable.
Blue, Grey and Red
Purple, White and Yellow
Light Grey, Yellow and Black
Dark Red, White and Grey

7. Idea for Front Cover Image
I want to use
this picture of
Usher as an
inspiration for
my front cover
image.
I like the props
used such as
the
hat, shirt, tie
and leather
jacket.
I would
like my
cover star
to be a
male (up
coming
artist).

8. Idea for Double Page Spread
My cover star
would also be
my DPS on an
upcoming
RnB/Soul
artist
I like the pose of
this artist.
I might consider
using this pose for
my double page
spread.
I would use one
side of the double
page spread of an
image of the
cover star.

9. Influences of ORIGIN Magazine
I was influenced by my case studies, B&S magazine and Q
magazine.
I liked how B&S magazine had more than 1 music genre and that
there is a simple and plain colour scheme.
I liked how Q magazine had a consistent colour scheme
throughout the whole magazine which was red, black and white
which linked to their music genre rock as well as the layout of
their magazine.

10. Publisher of ORIGIN Magazine
I hope to be published by
I want to be published by them because it is UK and
US based and my magazine has a particular interest
(RnB and Soul music). It can be the first music
magazine to be published to Conde Nast.
Conde Nast also has all the latest technology to
access magazines such as mobile apps, iPad edition
etc. which would be ideal to my target audience
(young adults) to access ORIGIN magazine.

11. Target Audience of ORIGIN Magazine
People who are interested in RnB and Soul who
are mainly African American audiences, but I
still hope to have a wide range of ethnicities to
read the magazine.
I hope to have both male and female readers
but mostly expect male readers.
The age group would be from 16-26 year olds
(young adults) and median age to be 21/22

12. The purpose of ORIGIN
magazine is to inform young
people in the UK about RnB
and Soul music as well as
keeping them up to date on
the industry’s artists…