The magazine will be called "Impact" and will be released once a week on Mondays at a cost of £2.99. It will have a "Loud and Proud" positioning statement and feature a white, black, luminous green and purple color scheme. Regular content will include album reviews, instrument advertisements, and upcoming gigs while featured content consists of a top 10 best rock songs of the 2000s list, band tour information, and band interviews.