The document provides background information on IPC Media and discusses possible target audiences, genres, and publishers for a new music magazine. It examines similar existing magazines such as Vibe and Billboard that could serve as models. Research is presented on the genres of R&B and hip hop that will be the magazine's focus. Audience research in the form of a questionnaire provides insights from the target demographic on their preferences. The response outlines initial ideas for the magazine's title, genres, target audience, front cover, contents page, and double page spread.