This document provides an analysis of various film posters and magazine covers. It examines elements like the main images, use of text, font styles, camera angles, lighting, and color schemes. For the film posters, it notes how the main images establish relationships between characters and draws attention. It also analyzes how text is organized and prioritized. Camera angles are discussed in relation to audience connection and perspective. Similar techniques are summarized for the magazine covers, focusing on features like mastheads, cover lines, model credits, and use of color and font to guide attention.

1. Textual analysis
StephWebb

2. Film posters

3. The Vow
Within this romance film poster, we can clearly see a main image that covers the
entire space. The main image that is shown within this film poster is of two
people. We know that these two people have a connection due to the fact that
they’re touching. We also know that they’re close because they’re both in each
other’s personal space. This is important in allowing for the audience to see that
the two are in love with one another.
The lighting within this poster softens the overall appearance and with the help
of the blurred background, allows for the couple to stand out well. Having a
blurred background draws the attention onto the couple rather than the
surroundings in which they’re in.
The text that is present can be seen within different areas of the poster. The
biggest text size that we see is that of the title of the film. This is classed as the
masthead of the poster. The words ‘The Vow’ can be seen in the bottom third of
the poster. Underneath the title is a smaller type of text. It reads ‘inspired by
true events’. This can be classed as the slogan. It indicates to the audience that it
features real life experiences and is therefore relatable. The font style within this
specific poster is straight and in capitals. The body of the font is quite thick when
it comes to the actor and actress’ name. It is also thick for the word ‘Vow’ but is
thinner for the word ‘The’. This indicates that the most important word within
this poster is the word ‘Vow’. Using a straight font allows for the font to become
more defined and therefore stand out easier.
The camera angle used within this film poster for ‘The Vow’ is eye level. By using
this angle, it doesn’t create a difference in power between the audience and
couple. It allows for the audience to be on the same level and therefore be more
understanding of the couple’s love as opposed to high or low camera angles
which can increase/decrease authority or status.

4. Safe Haven
Much like ‘The Vow’ poster, the main image within the ‘Safe Haven’ poster there
are two main characters. We immediately know the relationship of the two from
the way they’ve been positioned. The couple are touching each other and are in
one another’s personal space. This indicates to the audience that the two are
together due to the lack of space between their two bodies.
The text within this poster is allocated in all thirds of the space – with most of it
being found in the bottom third. The text uses different font sizes in order to
ensure that the most important parts of the poster and big enough to inform the
audience. The biggest piece of text that can be seen is the title located in between
the middle and bottom third. Underneath the title we can see a slogan and a
billing block. Above the word ‘Safe’ is where the actor and actress’ name can be
found. At the top of the poster is the selling point where it uses a previous
successful film to promote this one. The font style is quite straight and bold in
order for it to stand out against the background. By having a thick font style, it
allows for the words to seen seen because the colour is blue and would not stand
out if it were thinner.
The camera angle is the same as ‘The Vow’ poster. By using an eye level camera
angle, it allows for the audience to connect to the two characters seen on the
poster. Eye level camera angles are important in film posters because it makes it
easier for the audience to get an emotional connection with the couple. If it were
a high or low angle camera angle, there would be a difference in authority because
you would either be looking up at them or looking down at them.
The lighting within this shot comes from the right. We know this because of the
change in darkness of the male character’s shirt. The back of his shirt is lighter
compared to the front of the shirt which is hidden by his body. The background is
slightly blurred. We know this because of the difference in sharpness between the
beach and the two main characters. By doing this, it allows for the characters to
stand out more in their surrounding.

5. The Fault In Our Stars
This film poster for ‘The Fault In Our Stars’ is different to the previous two film posters I have
analysed. This film poster is quite simple but uses bold colours and sharpness to attract the
attention of the audience. The main similarity with all three posters is the main image. The
main image within this specific poster is of two people laying down on the grass. We can tell
that the two are together from the connection that they have. The two are touching one
another and are in each other’s personal space which indicates to the audience that they feel
close enough to each other to allow them to go in their personal space.
The text within this poster is limited and features within the bottom and top thirds of the
space. The text within the top third is a selling point that encourages the audience to watch
the film. The text found in the bottom third is the title, slogan, date and website/social
networking information. The title is the biggest piece of text within the poster as it is the most
important. The font colours used relate to the colour scheme of the film. The text uses white
and blue to contrast against the dark background. The font style for this poster is different to
‘The Vow’ and ‘Safe ‘Haven’. This is due to the fact that it is curvier and appears to look like
it’s been drawn in crayon. By having a curvy font style, it makes the overall appearance of the
poster seem not as serious. It allows for the audience to see that the film is laid back along
with the characters in the shot.
This camera angle is also different to the two posters I have previously analysed. The camera
angle is a top angle which means that the audience is looking directly down on the two
characters. This allows for the audience to still make the connection with the characters but
also make the shot appear more dramatic due to the circumstances of the film. This works
well and allows for the audience to get an insight into the two as a couple.
The lighting in this shot helps to soften the character’s faces and bodies and makes them look
more defined. By having little background showing and having it blurred allows for the
audience to put their focus on the two characters. This works really well in terms of
appearance and also having the characters sharper makes them look more important within
the shot.

6. Magazine covers

7. Glamour Magazine
When you look at this Glamour magazine cover, straight away you are able to tell that there is
a colour scheme. By using these distinct colours, it makes the magazine look organised and
professional – which in turn encourages the audience to buy the magazine itself. The text is
seen to be only two colours – black and pink. These two colours have been used to stand out
against the white background. The pink has also been used as it is commonly associated with
being ‘girly’ and ‘feminine’ and therefore enhances the femininity of the magazine. By using a
feminine colour, it makes it easier to distinguish the target audience.
The main image that we see in the centre of the magazine is of celebrity ‘Cheryl Cole’. Using a
famous female celebrity like Cheryl encourages people to buy it – including her fans. We can
see Cheryl holding a yellow camera in her hands that are positioned to the right of her face.
This can be linked to the article about her on the right hand side of the magazine. Using the
words ‘snaps back’ and having Cheryl holding a camera creates a ‘play on words’ which links to
the article.
The composition of the masthead is in the top third of the cover. It reads ‘Glamour’ which
indicates to the audience what the magazine is about. Above the title in smaller font it says
‘Britain's no1 women’s magazine’. This is a selling line and has been put above the title as you
are more likely to look at it. By putting this on the magazine, it encourages women to buy it
because it’s been so successful. By also having that text written on their magazine cover, it
ensures that they’re linked to the popularity that they have.
Underneath the title to the right is the dateline. This text is seen to be in capital letters and is
small. This informs the reader when the magazine was published. When you look at the
magazine, you can see that there is text on both sides. The biggest and most bold part of this
section is the number ‘775’ which is seen to be pink. This is called the main cover line as it is
the cover story that stands out the most.

8. Having the different font size and colours for the same article allows for the audience’s attention to be put
into the most important part of that article title. At the bottom left of the magazine cover, there is another
piece of text that refers to another article. At the top of the text, there is a pink box that contains white
writing. The writing is fairly small but stands out against it’s pink background.
Underneath the box is some text that uses a blank font and capital letters. The fact that each word has a full
stop beside it indicates that it’s important for the audience. Underneath this text, we have even more text
that is smaller and in lower case letters. Within this text, there are bolder words that are in a pink coloured
font to make them stand out. These words are £20 and ANYONE.
To the bottom right of the page, there is two lines of text that feature different colours and font sizes. The
word that stands out the most is the word ‘EVERYONE’ which entices people to read it because it applies to
them. Above that is another piece of text that is in lower case and uses small black font This indicates that it
isn’t as important as the other stories but still plays a role in the cover.
Above this text is a piece of text that contains 2 different font colours and three different sizes of font. The
most important part of the text is in bold uses a pink coloured font. The other two parts of the article are
smaller and in black font.
Finally, above that text is another piece of text that uses 2 diferent colours and three different font sizes. The
biggest part of the text is in black font and in bold because it relates to the person whose in the image on
the front of the magazine. This can be classed as model credit due to the fact that it relates to the model
who is seen on the front of the magazine cover.

9. Men’s Health
When looking at this magazine cover, we are immediately met by a male who is seen to be
posing by crossing his arms. This is the main image within the cover. When we look at the
celebrity who is posing on the cover, we can tell that it is David Beckham. By putting a famous
sporting celebrity on the front of a health magazine, it encourages the targeted audience to
buy it because they know that David is sporty and in good shape. He is positioned within the
middle and right third of the cover. He is seen to be overlapping the masthead of the magazine
– which is located in the top third of the cover. The masthead is in a red coloured font which
uses both capital letters and lower case letters.
When looking at this magazine cover, we can tell immediately that there is a colour scheme.
The magazine uses red, black and grey font colours within the text that is present. We can also
see a yellow that appears as a box underneath some of the text. The background of this cover
is white. David is also seen to be wearing a white short sleeved t-shirt. This has been done to
ensure that his body/face and tattoos are standing out to make him more attractive (they’re
defined/sharp).
Above the word ‘Men’s’ in the masthead, there is really small font that reads ‘tons of useful
stuff’. This can be seen as the selling line for people to be encouraged to buy it. Above the
whole of the masthead, there is a piece of text that is in black font and capital letters. It reads
‘THE INCREDIBLE 24-HOUR FAT BURN!’. This has been put above the masthead to encourage
the target audience to look at it. It therefore encourages people to look at the magazine and
read the article as losing fat is important to most people – so they can become fitter.
Underneath the masthead to the left of the page is a yellow box that has black writing in it. It
reads ‘free workout poster’. This has been highlighted in the yellow box in order to capture
their attention. By using the word ‘free’ it encourages the audience to get the magazine
because they’re think they’re getting something for nothing. This can also be seen as a selling
line as it encourages the audience to buy the magazine.

10. Underneath this is a large title that is a black font. This has been underlined using a grey colour. By
making this text large, it encourages the naked eye to look straight at it. This cover story is the main
cover line because it is the biggest of the stories that can be seen. Underneath this, there is text that
readers ‘see results in just 8 days’. The words ‘just 8 days are in a different colours to the ‘see results in’
to make sure that the audience pulls their attention towards the timespan rather than the other
information.
Underneath this text are two separate texts that are the same size but different colours – one is red and
one is black. The use of the same font size means that the articles are of the same importance. Below
the two texts is another piece of text that is different sizes and font colours. The title of the article
‘instant energy’ is in big grey letters to attract the attention of the audience compared to the subtitle
that is small and in black font. Underneath that text is an article title about money. This has been put in
black font in contrast against the white background. This therefore pulls their attention to the article.
Finally, underneath the money text is a large text that reads the number ‘792’. This has been done to
attract the attention of the audience towards the number. Underneath the number is a long yellow box
with black coloured text inside it. By making the number large, the audience is encouraged to see what
the number is related to and therefore reads the yellow box text underneath.
To the right of David Beckham is two other pieces of text that both have different font sizes and colours
in order for the audience to determine which is the title and which is the main focus of that specific
text. In small writing there is a piece of text that talks about the ’10 best style tips’ with two arrows
underneath it. This indicates to the audience that it is not the most important part of the magazine so
doesn’t need to be in a large font.
Below that is an even smaller piece of text that is about the model who is on the cover. This is known as
the ‘model credit’. This has been made small because it is not a priority for the audience to know who
the model is due to the fact that he’s already famous so people should have an idea before having to
read who it is.

11. Empire Magazine
Within this magazine cover of the cinema magazine ‘Empire’ we are immediately greeted
with a photograph of someone in a red and gold suit. This is the main image within the
cover. His composition is centred. We can tell that this person is related to the film ‘Iron
Man 3’ because the text can be seen in bold red text to the middle left of the actor. This
cover story is seen as the main cover line and is therefore the biggest within the set of
stories. The relation of the name of the actor and the main image indicates that they’re
crediting Robert Downey. Jr and therefore it is the ‘model credit’.
Below the title of the film, there is a piece of text that is smaller and in white. By reading
the text, it is obvious who the person on the front cover of the magazine in. This can be
noted as the model credit. Although Robert Downey Jr. is overlapping some of the font,
we are able to make out what the masthead is called because the cinema company
‘Empire’ is known largely by most people along with the magazine itself.
Above the masthead is a piece of text that talks about ‘Star Wars’. The text is in two
different colours (red and gold) and is in capitals. Between the ‘M’ in the title, there is tiny
text writing. We can tell that this is the date line due to the fact that it has the publication
date of that specific issue. This is tiny due to the fact that it is not important for the
reader to see/read.
Underneath the title to the right is a small piece of text that is in white. It informs the
audience that the magazine is the biggest in the film industry in the world. This is defined
as the ‘selling line’ which is used to try and grab the reader’s attention and encourage
them to buy the magazine.
Underneath that text is a name of a actor which is in a white font. It is a bigger size than
the font below it which indicates that it’s more important. The text below is in red and is
slightly smaller as just mentioned.

12. At the bottom left of the cover, there is some text that is of a small size. When looking at the text, we can tell
that they’re for two separate articles. We know this because of the colours and sizes. The red indicates the
title of that specific title and the white font gives a brief couple words about the article.
Above this text is a gold coloured text that simply says ‘plus’ This indicates to the audience that there is
more which is featured within the magazine. Below the masthead of the magazine to the left is a black
coloured banner which reads ‘the original avenger’ in white writing.
By looking at the magazine, we can clearly tell that there is a colour theme within the cover. The three main
colours which are present are red, gold and white. Due to the fact that the armour in which Robert Downey
Jr. is wearing is gold and red, the magazine has decided to colour co-ordinate with it to make it look more
effective and professional.
When looking at the image and what is going on, we are able to tell that he is standing in a surrounding that
looks like the sky. This looks good against the colours of the magazine and also the colours of Robert. It
allows for him to stand out more within the magazine cover itself. When we look at Robert and his armour,
we can also see sparks. These sparks indicate to the audience that the film in which he stars in is an action
film. This is due to the fact that sparks usually relate to fires, which is considered an action movie.