MAC Cosmetics, founded in 1984 in Toronto, has grown to become a leading professional makeup authority under Estée Lauder's ownership since 1996. The brand celebrates diversity and individuality, creates trends in collaboration with artists across various fields, and is committed to social responsibility through initiatives like the MAC AIDS Fund. The company offers a wide range of beauty products and has numerous retail locations, particularly in Mumbai.

1. MAC COSMETICS

2. About Us
• MAC Cosmetics (MAC standing for Make-
up Art Cosmetics) was founded in Toronto,
Ontario, Canada by Frank Toskan and Frank
Angelo in 1984 with the assistance of chemist
Vic Casale. ... Estée Lauder Companies
acquired a controlling interest in MAC in 1996,
then completed their acquisition of the
company in 1998.

3. WHAT MAKES UP M·A·C
• M·A·C is the world’s leading professional makeup authority
because of our unrivalled expertise in makeup ARTISTRY.
• M·A·C celebrates diversity and INDIVIDUALITY – we are for
All Ages, All Races, All Sexes.
• M·A·C is a proud COMMUNITY of professional makeup
artists working together to bring our vision to life.
• M·A·C is at the forefront of fashion TRENDSETTING,
collaborating with leading talents from fashion, art and
popular culture. Our Artists create trends backstage at
fashion weeks around the world.
• M·A·C believes in SOCIAL RESPONSIBILITY, with initiatives
such as VIVA GLAM and the M·A·C AIDS Fund at the heart
and soul of our unique culture

4. Mac PRODUCTS
• Foundation
• Lipstick
• Mascara
• Primer
• Eye Shadow
• Eyelashes
• Powder
• Blush
• Concealer
• Face Primer
• Setting spray
• Highlighter
• Contour
• Bronzer
• Makeup Brushes
• Brush Cleaner
• Palettes

5. MAC - LOCATIONS
• Mac categorized as MAC group, specialized as Cosmetics and has 5 branches in Mumbai. Other
categories being Shopping, Beauty Products. With products being Wide Range of Beauty, Skin
care and Cosmetic Products for Women like Lipstick, Nail Paints etc and Special Quality Products
For Eyes, Skin, Lips, Face etc.
. S V Road Branch (Andheri)
• Address : MAC Store Shoppers Stop Ltd, D/211, S V Road, Andheri (West), 400058.
• Contact Number/s (+91-(22)) : 26233357
• Palladium Mall Branch (Lowerparel)
• Address : MAC Store, Unit S/10, Palladium Mall, Second Floor, Senapati Bapat Marg, Lower Parel
(West)
• Contact Number/s (+91-(22)) : 43473771
• Link Road Branch (Malad)
• Address : MAC C/O Shoppers Stop Ltd, Inorbit Mall, Plot A/1406, A/28, Link Road, Malad (West)
• Contact Number/s (+91-(22)) : 67104513
• Kemps Corner Branch
• Address : MAC at Melange, 32/Altamount Road, Silverinr Building, Off Kemps Corner
• Contact Number/s (+91-(22)) : 23541097
23541098
• JVPD Juhu Branch (Vileparle)
• Address : MAC at Juhu Dynamix Mall, JVPD, Sant Dhyaneshwar Marg, Vile Parle (West)
• Contact Number/s (+91-(22)) : 26705603

6. Best selling Products

7. MAC AIDS Fund
• The M·A·C AIDS Fund was established in 1994 to support men,
women, and children affected by HIV/AIDS globally by addressing
the link between poverty and HIV/AIDS. It has raised over $400
million through the sale of M·A·C's Viva Glam Lipsticks and
Lipglosses, donating 100% of the sale price to fight HIV/AIDS. Since
the release of the Viva Glam product line, MAC Cosmetics has
released six Viva Glam lip shades; The first, Viva Glam I lipstick
shade has a matte, intense brownish blue-red; Viva Glam II is a
pink-beige shade with shimmer in a satin finish. Viva Glam III is a
muted brownish-plum with a matte finish; Viva Glam IV is a mid-
tone rose with gold pearl in a frost finish; Viva Glam V has a lustre
finish in a neutral pink and pearl shade. The latest Viva Glam shade,
Viva Glam VI is a terracotta-plum shade with pearl in a lustre finish.
The Viva Glam product line remains to be an iconic, best-seller for
the MAC Cosmetics brand

8. Controversy
• Controversy arose in September 2010 over the
anticipated release of the MAC Rodarte
collection, a collaborative effort with the fashion
label Rodarte, based on the border town
of Ciudad Juárez. The city had been plagued
by violence against women including hundreds of
female homicides. MAC first changed the names
of Juarez-related products and eventually pulled
the line before distribution,[11] and instead set up
a charity which raised over $3 million in 2 years