Mac cosmetics slide show
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MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City
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Mac Cosmetics
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
MAC Makeup Marketing/Brand Assessment
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
Mac Powerpoint
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Mac Audit
MAC Cosmetics was founded in 1984 by makeup artists in Toronto who wanted better quality makeup for photography. They became iconic when Madonna wore their red lipstick. In 1985, Estee Lauder purchased shares in MAC, extending their reach. Estee Lauder fully acquired MAC in 1998. MAC prides itself on artistry, inclusivity for all ages/races/genders, and having a cult following of loyal consumers including makeup artists. Their social responsibility through the MAC AIDS Fund also contributes to their brand. However, animal testing required for the China market has received criticism and hurts their reputation.
kamela fahes
MAC Cosmetics was founded in 1984 in Toronto by Frank Toskan and Frank Angelo. The company initially designed makeup for professional artists but now sells to consumers worldwide. Some of MAC's top selling products include lipsticks, eye shadows, and foundations. The company relies on celebrity endorsements and word of mouth promotion rather than traditional advertising.
MAC COSMETICS COMPANY
The document outlines the strategic analysis of a cosmetics company. The company's vision is to be the leading makeup authority among professionals and consumers by providing superior quality services and a secure work environment. Its mission is inclusiveness for all ages, races, and sexes. The corporate strategies focus on maintaining market leadership, expanding internationally, maintaining supplier relationships, and constantly innovating products while upholding social and environmental responsibility. The business strategies distinguish between professional and consumer product lines while maintaining competitive prices, participating in fashion events, and promoting through celebrities. Functional strategies include practical makeup tests for interviews, online customer support, satisfaction guarantees, and personalized product recommendations.
Mac Cosmetics
MAC Cosmetics was founded in 1985 in Toronto by Frank Toskan and Frank Angelo. Originally designed for professional makeup artists, MAC's products are now sold worldwide to consumers. Known for its unique black aesthetic and touch-and-play experience in stores, MAC gained credibility through its use by professional artists. A key part of MAC's brand is its corporate social responsibility programs, including the MAC AIDS Fund which has raised over $295 million for HIV/AIDS support through initiatives like Viva Glam lipstick sales and the MAC Kids Helping Kids program.
Presentation about MAC (MKT243)
M.A.C was founded in Toronto in 1984 by makeup artist Frank Toskan and beauty salon owner Frank Angelo who developed a professional makeup line that photographed well. They tested products in their kitchen and sold through Angelo's salon, building word-of-mouth popularity among makeup artists, models, and photographers. In March 1984, they officially launched the line in a Toronto department store. M.A.C is now a global cosmetics manufacturer headquartered in New York known for its inclusive "all ages, all races, all sexes" target market.
Recommended
Mac Cosmetics
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
MAC Makeup Marketing/Brand Assessment
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
Mac Powerpoint
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Mac Audit
MAC Cosmetics was founded in 1984 by makeup artists in Toronto who wanted better quality makeup for photography. They became iconic when Madonna wore their red lipstick. In 1985, Estee Lauder purchased shares in MAC, extending their reach. Estee Lauder fully acquired MAC in 1998. MAC prides itself on artistry, inclusivity for all ages/races/genders, and having a cult following of loyal consumers including makeup artists. Their social responsibility through the MAC AIDS Fund also contributes to their brand. However, animal testing required for the China market has received criticism and hurts their reputation.
kamela fahes
MAC Cosmetics was founded in 1984 in Toronto by Frank Toskan and Frank Angelo. The company initially designed makeup for professional artists but now sells to consumers worldwide. Some of MAC's top selling products include lipsticks, eye shadows, and foundations. The company relies on celebrity endorsements and word of mouth promotion rather than traditional advertising.
MAC COSMETICS COMPANY
The document outlines the strategic analysis of a cosmetics company. The company's vision is to be the leading makeup authority among professionals and consumers by providing superior quality services and a secure work environment. Its mission is inclusiveness for all ages, races, and sexes. The corporate strategies focus on maintaining market leadership, expanding internationally, maintaining supplier relationships, and constantly innovating products while upholding social and environmental responsibility. The business strategies distinguish between professional and consumer product lines while maintaining competitive prices, participating in fashion events, and promoting through celebrities. Functional strategies include practical makeup tests for interviews, online customer support, satisfaction guarantees, and personalized product recommendations.
Mac Cosmetics
MAC Cosmetics was founded in 1985 in Toronto by Frank Toskan and Frank Angelo. Originally designed for professional makeup artists, MAC's products are now sold worldwide to consumers. Known for its unique black aesthetic and touch-and-play experience in stores, MAC gained credibility through its use by professional artists. A key part of MAC's brand is its corporate social responsibility programs, including the MAC AIDS Fund which has raised over $295 million for HIV/AIDS support through initiatives like Viva Glam lipstick sales and the MAC Kids Helping Kids program.
Presentation about MAC (MKT243)
M.A.C was founded in Toronto in 1984 by makeup artist Frank Toskan and beauty salon owner Frank Angelo who developed a professional makeup line that photographed well. They tested products in their kitchen and sold through Angelo's salon, building word-of-mouth popularity among makeup artists, models, and photographers. In March 1984, they officially launched the line in a Toronto department store. M.A.C is now a global cosmetics manufacturer headquartered in New York known for its inclusive "all ages, all races, all sexes" target market.
Mac
M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. They created the makeup line to satisfy the needs of professional photographers and makeup artists. In 1994, M·A·C launched its Viva Glam campaign to raise money for HIV/AIDS research. Every cent from Viva Glam lipstick and lipglass sales goes to the M·A·C AIDS Fund. In 1995, Estee Lauder acquired a majority stake in M·A·C and now fully owns the company. M·A·C continues its charitable work through the AIDS Fund and supports causes like providing meals to those living with HIV/AIDS.
Marketing Plan MAC Cosmetics (New Product Development)
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
MAC LIPSTICK (FYP - 0peration Management)
Contoh kertas kerja FYP subjek Operation Management jabatan perdagangan... POLITEKNIK SHAH ALAM
*Doakan semua ahli kumpulan yang membuat fyp ini semoga sentiasa mendapat manfaatnya. Amin~
MAC COSMETICS COMMUNICATION DASHBOARD
M.A.C was launched in 1984 in Toronto by a fashion photographer and salon owner to bridge makeup artistry and fashion. It has since expanded to over 1500 locations worldwide. The company website is M.A.C's primary communication vehicle, providing information on products, retail locations, and the company. The newly redesigned website launched in 2015 aims to better showcase products and revamp their online presence. Key sections include limited editions, collections, tutorials from artists, and supporting their M.A.C AIDS Fund through celebrity endorsed lipstick lines.
M•A•C Cosmetics Advertising Campaign
Here are 3 objectives for the campaign:
1. Increase sales of M.A.C Cosmetics by 6%
2. Achieve 75% comprehension and 55% conviction of campaign messaging
3. Reach 75% of the target audience with an effective frequency
Objectives | 7____
Research
- Focus groups were conducted with current M.A.C customers ages 18-34 in major cities to understand perceptions of the brand and what draws customers to M.A.C.
- An online survey was distributed to 500 women ages 18-34 to assess awareness and perceptions of M.A.C compared to other prestige beauty brands like Urban Decay, Too Faced, Tarte.
Branding Plan MAC Cosmetics
The document outlines MAC Cosmetics plans to launch a new app that allows users to virtually try on makeup. It will include features like shade-matching for foundation and concealer. MAC also plans two brand initiatives to promote art and artists: a global art contest with prizes including limited edition packaging designs, and promoting the winning design on real packaging for a limited time. The budget for app development is $50,000-$100,000 and $15,000 is allocated for marketing each initiative.
MAC Presentation BY JAI
1. MAC is a cosmetics company founded in Toronto in 1984 that is now headquartered in New York City.
2. The company initially designed products for professional makeup artists but now sells cosmetics to consumers worldwide in over 200 locations across 15 countries.
3. MAC focuses on developing professional quality products for all races, ages, and genders and competes in the high-end cosmetics market against brands like Maybelline, Clinique, and Revlon.
Brandstorm 2017 Competition Presentation
This document summarizes L'Oreal's Brandstorm competition which challenges students to disrupt men's grooming with innovative ideas. It has engaged over 95k participants from 58 countries since 1992. The 2017 competition asks students to develop ideas for new men's grooming technologies, data solutions, or ways to improve L'Oreal's CSR efforts. Finalists will pitch their ideas at L'Oreal headquarters in Paris in June 2017 for prizes and a chance to work with L'Oreal.
MAC Cosmetics - Business Plan
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
Sephora adv 420 powerpoint
Sephora aims to be the most versatile beauty brand for women ages 16-60+ through edgy makeup and skincare products. To connect with customers, Sephora will use their iPhone app, social media platforms, and team up with fashion magazines. Their goal is to make other brands like MAC and Ulta obsolete by offering a more extensive selection. Sephora will measure success through Google AdWords clicks and allocate over $3.6 million to their digital marketing budget including pay-per-click ads, a digital agency fee, mobile optimization, and magazine ads.
Mac cosmetics
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
Kylie Cosmetics Digital Marketing Strategy
Kylie Cosmetics uses social media as its primary marketing strategy, focusing on platforms like Instagram, Snapchat, and YouTube where Kylie Jenner actively promotes her makeup line and provides tutorials. Their website is optimized for search engines using keywords like "matte lipstick" and "cosmetics" and focuses on inbound marketing through blogging and email updates rather than paid online advertising. Their mobile site mirrors the online website for a seamless user experience across platforms.
L'oreal presentation
This document provides a marketing plan for L'Oreal's new "Double Effect eye makeup cleaner". L'Oreal is a large international cosmetics company known for brands like L'Oreal Paris, Maybelline, and Lancome. The new eye makeup cleaner product aims to meet the need for an effective eye makeup remover, as dark eye makeup has become increasingly popular but can be difficult to fully remove. The marketing plan analyzes the target market, competitors, and recommends focusing initial sales in Europe, America, and Asia.
CoverGirl IMC Campaign
This document provides an overview of an integrated marketing communications campaign plan for CoverGirl cosmetics. It analyzes CoverGirl's current marketing strategy and identifies a new target market of teenage girls aged 12-18. The plan aims to increase brand trial, customer count, sales among this group while taking a sensitive approach. Primary research in the form of surveys was conducted among teenage girls and their mothers to understand their needs, preferences and opinions on CoverGirl products. The document then outlines CoverGirl's objectives, marketing strategy, tactics, timeline and budget for the proposed campaign.
L'oreal: A Brand Analysis
L'Oreal has grown from a hair color company to a global cosmetics giant with a diverse brand portfolio. It has found success by adapting products to local markets through evaluation centers and local teams. Key competitors include Shiseido, Avon, and Estee Lauder at both the local and global levels. Going forward, L'Oreal aims to enter new emerging markets, expand in China and the UK, pursue organic products, and leverage e-commerce to drive growth in the US.
Marketing Strategy - L'Oreal
L'Oreal's objective is to increase Garnier's presence in the Dutch market without negatively impacting its own market share. It recommends launching Garnier Synergie skin care products and increasing distribution of L'Oreal Recital. In the long term, it suggests developing improved products for both brands and monitoring the Synergie anti-aging line. Implementing this strategy involves carefully positioning the brands, coordinating the launch, and mitigating risks like cannibalization or a highly competitive market. The expected results are increased market share and profits for L'Oreal-Garnier in the Dutch skin care and hair color markets.
Sephora: A Brand Case Study
Sephora is a global beauty retailer started in 1969 in France that was later purchased by LVMH in 1997. It operates over 2,000 stores globally including 280 in the US and Canada. Sephora pioneered the open-sell retail model and carries over 13,000 products from 250 brands. The company innovates through technology, social media, and services like beauty classes and apps.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
International business (mac)
M.A.C Cosmetics is a cosmetics brand founded in 1984 that is now a subsidiary of Estée Lauder. It sells a wide range of cosmetics including eyeshadows, lipsticks, foundations and brushes. In addition to its products, M.A.C is known for its social responsibility programs like its M.A.C AIDS Fund, which has raised over $100 million for HIV/AIDS causes through its VIVA GLAM lipstick line. While M.A.C has strengths like its high quality products and endorsements from makeup artists, it also faces weaknesses such as higher prices and limited online presence, as well as threats from growing competition in the cos
marketing plan for Inglot Cosmetics- from Poland to Turkey
This document provides information about INGLOT Cosmetics, a Polish cosmetics company. It discusses INGLOT's history and international expansion, with stores now in over 450 locations across 57 countries. The company produces over 1,500 eye shadows, lip products, and nail polishes using high-quality ingredients. The document also outlines INGLOT's marketing plan, including their product range, pricing, distribution strategy, and promotional activities to enter the Turkish cosmetics market.
M.A.C%20Cosmetics%20Book.compressed copy
1. The document is a marketing plan for M.A.C Cosmetics created by 101 Studios advertising agency.
2. The plan aims to position M.A.C as the brand women turn to for an "edgy" look through various advertising campaigns.
3. 101 Studios will use print ads, transit ads, and television commercials to market M.A.C's products as adding an element of edge to women's looks.
Marketing Live Project (Lakme)
Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever. It offers a wide range of products including lipsticks, which range in price from Rs. 475 to Rs. 1200. Lakme uses celebrities as brand ambassadors and sponsors the Lakme Fashion Week to promote its products. It focuses on targeting young, urban women and positions itself as a customized beauty brand for Indian customers.
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Mac
M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. They created the makeup line to satisfy the needs of professional photographers and makeup artists. In 1994, M·A·C launched its Viva Glam campaign to raise money for HIV/AIDS research. Every cent from Viva Glam lipstick and lipglass sales goes to the M·A·C AIDS Fund. In 1995, Estee Lauder acquired a majority stake in M·A·C and now fully owns the company. M·A·C continues its charitable work through the AIDS Fund and supports causes like providing meals to those living with HIV/AIDS.
Marketing Plan MAC Cosmetics (New Product Development)
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
MAC LIPSTICK (FYP - 0peration Management)
Contoh kertas kerja FYP subjek Operation Management jabatan perdagangan... POLITEKNIK SHAH ALAM
*Doakan semua ahli kumpulan yang membuat fyp ini semoga sentiasa mendapat manfaatnya. Amin~
MAC COSMETICS COMMUNICATION DASHBOARD
M.A.C was launched in 1984 in Toronto by a fashion photographer and salon owner to bridge makeup artistry and fashion. It has since expanded to over 1500 locations worldwide. The company website is M.A.C's primary communication vehicle, providing information on products, retail locations, and the company. The newly redesigned website launched in 2015 aims to better showcase products and revamp their online presence. Key sections include limited editions, collections, tutorials from artists, and supporting their M.A.C AIDS Fund through celebrity endorsed lipstick lines.
M•A•C Cosmetics Advertising Campaign
Here are 3 objectives for the campaign:
1. Increase sales of M.A.C Cosmetics by 6%
2. Achieve 75% comprehension and 55% conviction of campaign messaging
3. Reach 75% of the target audience with an effective frequency
Objectives | 7____
Research
- Focus groups were conducted with current M.A.C customers ages 18-34 in major cities to understand perceptions of the brand and what draws customers to M.A.C.
- An online survey was distributed to 500 women ages 18-34 to assess awareness and perceptions of M.A.C compared to other prestige beauty brands like Urban Decay, Too Faced, Tarte.
Branding Plan MAC Cosmetics
The document outlines MAC Cosmetics plans to launch a new app that allows users to virtually try on makeup. It will include features like shade-matching for foundation and concealer. MAC also plans two brand initiatives to promote art and artists: a global art contest with prizes including limited edition packaging designs, and promoting the winning design on real packaging for a limited time. The budget for app development is $50,000-$100,000 and $15,000 is allocated for marketing each initiative.
MAC Presentation BY JAI
1. MAC is a cosmetics company founded in Toronto in 1984 that is now headquartered in New York City.
2. The company initially designed products for professional makeup artists but now sells cosmetics to consumers worldwide in over 200 locations across 15 countries.
3. MAC focuses on developing professional quality products for all races, ages, and genders and competes in the high-end cosmetics market against brands like Maybelline, Clinique, and Revlon.
Brandstorm 2017 Competition Presentation
This document summarizes L'Oreal's Brandstorm competition which challenges students to disrupt men's grooming with innovative ideas. It has engaged over 95k participants from 58 countries since 1992. The 2017 competition asks students to develop ideas for new men's grooming technologies, data solutions, or ways to improve L'Oreal's CSR efforts. Finalists will pitch their ideas at L'Oreal headquarters in Paris in June 2017 for prizes and a chance to work with L'Oreal.
MAC Cosmetics - Business Plan
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
Sephora adv 420 powerpoint
Sephora aims to be the most versatile beauty brand for women ages 16-60+ through edgy makeup and skincare products. To connect with customers, Sephora will use their iPhone app, social media platforms, and team up with fashion magazines. Their goal is to make other brands like MAC and Ulta obsolete by offering a more extensive selection. Sephora will measure success through Google AdWords clicks and allocate over $3.6 million to their digital marketing budget including pay-per-click ads, a digital agency fee, mobile optimization, and magazine ads.
Mac cosmetics
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
Kylie Cosmetics Digital Marketing Strategy
Kylie Cosmetics uses social media as its primary marketing strategy, focusing on platforms like Instagram, Snapchat, and YouTube where Kylie Jenner actively promotes her makeup line and provides tutorials. Their website is optimized for search engines using keywords like "matte lipstick" and "cosmetics" and focuses on inbound marketing through blogging and email updates rather than paid online advertising. Their mobile site mirrors the online website for a seamless user experience across platforms.
L'oreal presentation
This document provides a marketing plan for L'Oreal's new "Double Effect eye makeup cleaner". L'Oreal is a large international cosmetics company known for brands like L'Oreal Paris, Maybelline, and Lancome. The new eye makeup cleaner product aims to meet the need for an effective eye makeup remover, as dark eye makeup has become increasingly popular but can be difficult to fully remove. The marketing plan analyzes the target market, competitors, and recommends focusing initial sales in Europe, America, and Asia.
CoverGirl IMC Campaign
This document provides an overview of an integrated marketing communications campaign plan for CoverGirl cosmetics. It analyzes CoverGirl's current marketing strategy and identifies a new target market of teenage girls aged 12-18. The plan aims to increase brand trial, customer count, sales among this group while taking a sensitive approach. Primary research in the form of surveys was conducted among teenage girls and their mothers to understand their needs, preferences and opinions on CoverGirl products. The document then outlines CoverGirl's objectives, marketing strategy, tactics, timeline and budget for the proposed campaign.
L'oreal: A Brand Analysis
L'Oreal has grown from a hair color company to a global cosmetics giant with a diverse brand portfolio. It has found success by adapting products to local markets through evaluation centers and local teams. Key competitors include Shiseido, Avon, and Estee Lauder at both the local and global levels. Going forward, L'Oreal aims to enter new emerging markets, expand in China and the UK, pursue organic products, and leverage e-commerce to drive growth in the US.
Marketing Strategy - L'Oreal
L'Oreal's objective is to increase Garnier's presence in the Dutch market without negatively impacting its own market share. It recommends launching Garnier Synergie skin care products and increasing distribution of L'Oreal Recital. In the long term, it suggests developing improved products for both brands and monitoring the Synergie anti-aging line. Implementing this strategy involves carefully positioning the brands, coordinating the launch, and mitigating risks like cannibalization or a highly competitive market. The expected results are increased market share and profits for L'Oreal-Garnier in the Dutch skin care and hair color markets.
Sephora: A Brand Case Study
Sephora is a global beauty retailer started in 1969 in France that was later purchased by LVMH in 1997. It operates over 2,000 stores globally including 280 in the US and Canada. Sephora pioneered the open-sell retail model and carries over 13,000 products from 250 brands. The company innovates through technology, social media, and services like beauty classes and apps.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
International business (mac)
M.A.C Cosmetics is a cosmetics brand founded in 1984 that is now a subsidiary of Estée Lauder. It sells a wide range of cosmetics including eyeshadows, lipsticks, foundations and brushes. In addition to its products, M.A.C is known for its social responsibility programs like its M.A.C AIDS Fund, which has raised over $100 million for HIV/AIDS causes through its VIVA GLAM lipstick line. While M.A.C has strengths like its high quality products and endorsements from makeup artists, it also faces weaknesses such as higher prices and limited online presence, as well as threats from growing competition in the cos
marketing plan for Inglot Cosmetics- from Poland to Turkey
This document provides information about INGLOT Cosmetics, a Polish cosmetics company. It discusses INGLOT's history and international expansion, with stores now in over 450 locations across 57 countries. The company produces over 1,500 eye shadows, lip products, and nail polishes using high-quality ingredients. The document also outlines INGLOT's marketing plan, including their product range, pricing, distribution strategy, and promotional activities to enter the Turkish cosmetics market.
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The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
marketing plan for Inglot Cosmetics- from Poland to Turkey
marketing plan for Inglot Cosmetics- from Poland to Turkey
Similar to Mac cosmetics slide show
M.A.C%20Cosmetics%20Book.compressed copy
1. The document is a marketing plan for M.A.C Cosmetics created by 101 Studios advertising agency.
2. The plan aims to position M.A.C as the brand women turn to for an "edgy" look through various advertising campaigns.
3. 101 Studios will use print ads, transit ads, and television commercials to market M.A.C's products as adding an element of edge to women's looks.
Marketing Live Project (Lakme)
Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever. It offers a wide range of products including lipsticks, which range in price from Rs. 475 to Rs. 1200. Lakme uses celebrities as brand ambassadors and sponsors the Lakme Fashion Week to promote its products. It focuses on targeting young, urban women and positions itself as a customized beauty brand for Indian customers.
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M.A.C Cosmetics was established in 1984 in Toronto by makeup artist Frank Toskan and beauty salon owner Frank Angelo. It started by serving other makeup artists, models, and photographers and grew through word-of-mouth. In 1995, Estée Lauder Companies acquired a stake in M.A.C to help expand it globally. It now has over 1,000 locations worldwide. M.A.C's popularity is attributed to its product differentiation strategies like customized pigments, packaging, and pricing strategies that focus on customer loyalty. The brand celebrates diversity and individuality through its motto of being for "all ages, all races, all sexes." It has a strong social media presence
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Lakme
- Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever with a wide range of haircare, skincare, makeup, and fragrance products.
- It faces competition from international brands like M.A.C, L'Oreal, and Maybelline as well as Indian brands such as Colorbar and Avon.
- Lakme has a large portfolio of lipstick products priced between Rs. 270-1200 with over 70 shades total. It positions itself as a premium, quality brand and targets young, urban women.
About Make-Up Art Cosmetic (M.A.C.)
MAC was founded in Toronto in 1991 by makeup artists Frank Angelo and Frank Toskan. They opened their first store in New York that year, designing products for professionals but now selling to consumers worldwide. MAC gained popularity through word-of-mouth and magazine credits. Nordstrom was the first US department store to sell MAC, helping establish its financial success. MAC is known for high quality and celebrity endorsements. They offer a wide range of products and launch new seasonal items to match trends.
Marketing presentation on Lakme
This document provides an overview of Lakme, a leading cosmetics brand in India. It discusses Lakme's market share, price range, and promotions compared to competitors like MAC and L'Oreal. The document also analyzes Lakme's product portfolio, segmentation, positioning, and 4Ps marketing strategy. It identifies gaps in the market like limited nude shades and temperature maintenance issues. Recommendations are provided such as introducing more shades for Indian skin tones and providing storage facilities.
Global marketing and e-commerse of M.A.C and sugar.pdf
MAC Cosmetics and Sugar Cosmetics are two leading cosmetics brands. MAC was founded in 1984 in Canada and is known for its diverse product portfolio including makeup, skincare, and tools. Sugar was founded in 2012 in India and focuses on producing cosmetics tailored for Indian skin tones. Both companies utilize omnichannel approaches including online shopping and social media marketing but have different target demographics - MAC targets more global consumers while Sugar targets the Indian market.
Cosmetics
This document discusses several major cosmetics and personal care companies - Estee Lauder, Mary Kay, L'Oreal, and Artistry. It provides an overview of each company's history, founders, product lines, positioning, competitors, and key marketing strategies. For Estee Lauder, it describes founder Estee Lauder's background and philosophy of direct marketing and focusing on high-end department stores. For Mary Kay, it outlines the company's product promises around safety, innovation, and customer satisfaction. And for L'Oreal, it notes the company's global scale and focus on celebrity brand ambassadors and social responsibility initiatives.
M·A·C Cosmetics LGBTQ Campaign
- MAC is known for unique lipstick colors but top sellers are still traditional shades like red and pink. They want to promote their Colour Rocker collection which offers unusual shades and emphasize how makeup can be used for self-expression.
- MAC recently started sponsoring Pride parades in 2017 but is still niche as a LGBTQ-friendly brand. Their #MACLovesPride campaign in 2017 only got 3029 Instagram posts.
- The campaign aims to connect people to LGBTQ communities by providing unusual lipstick colors for self-expression and pride in identity. It also wants to increase awareness of MAC supporting LGBTQ causes to appeal to those communities and boost sales.
Benefits business analytics in the beauty industry
This Presentation helps shed a light on the benefits of business analytics on the beauty industry in general taking a look at MAC as a primary case.
Polly’s perfect polish
Gabrielle L. Simms founded Polly's Perfect Polish nail polish brand in 2009, inspired by her mother Pauletta Simms. The brand has since opened stores around the world in major fashion cities, and is devoted to offering the best nail polish products in terms of quality, efficacy, and safety to meet diverse beauty needs globally. It prides itself on keeping consumer desires first and providing a premium polish experience with each use.
Clinique Brasil - Analise de Portfolio de Marca - Ana Luz - 18-02-2016
Clinique is a prestige skincare and cosmetics brand owned by The Estée Lauder Companies. It was the first dermatologist-developed cosmetics brand. Clinique focuses on creating products for different skin types, concerns, and conditions. It aims to be the most trusted prestige beauty brand worldwide with market leadership in dermatological skincare and foundation. Clinique has experienced growth in Brazil in recent years through expanding its distribution channels and increasing advertising.
IMC Plan
MAC Cosmetics is a nationwide makeup company known for its variety of colors, styles and inclusive customer service. The stores aim to provide a unique shopping experience through their simple layouts that make products easily accessible. While many customers are career-driven women, some men also shop for themselves and their partners. MAC tells stories through its ad campaigns to engage both existing and new customers beyond the US. As part of Estee Lauder, MAC upholds high standards and is able to represent diverse groups through multiple collections each year. The company strives to continue providing an inclusive brand experience.
Skin care product PPT
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Marketing Plan lux.pptx
The document discusses a marketing strategy for Lux Glossy, a new vitamin C face wash being launched by Hindustan Unilever. Key points include:
- Lux Glossy is aiming to generate Rs. 170 crore in revenue for fiscal year 2022-2023 through brand extension of the Lux brand.
- The target market is upper middle class women aged 16-35 in urban and semi-urban areas. Lux will position the product as making users' skin look like stars.
- The marketing mix includes a price of Rs. 230/100gm and Rs. 480/250gm, distribution through modern trade, e-commerce and medical stores, and promotion using TV, social media, YouTube
Lakme the fragnence of beauty
Nature is the main source of ingredients that has been carefully selected to guarantee healthy hair. Boosting your hair to the true meaning of natural beauty. Lakme is the ambassador of this lifestyle with its open, restless and multicultural character.Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.
Revlon
Revlon is a global cosmetics brand sold in 175 countries that was founded in the 1930s and has grown through acquisitions, new product lines, and celebrity endorsements. The document outlines Revlon's history, international expansion, product portfolio including collections and top-selling items, retail strategy focusing on modern outlets, and marketing approach involving brand ambassadors. It also provides a SWOT analysis of the company and its strategy to position itself as a premium beauty brand in India through price increases and new launches.
Sephora in Ireland
The document proposes a plan to introduce the cosmetics retailer Sephora to the Irish market. It begins with an overview and background on Sephora as a global brand and the competitive Irish cosmetics market. An analysis of Sephora's internal strengths and external opportunities is presented. The plan recommends establishing flagship stores in major cities and utilizing a multi-channel marketing strategy including promotions, loyalty programs, and digital platforms to position Sephora as an innovative beauty destination. Sephora's unique retail experience and wide product selection are identified as strengths to drive growth in the Irish market.
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Mac cosmetics slide show
- 2. About Us • MAC Cosmetics (MAC standing for Make- up Art Cosmetics) was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984 with the assistance of chemist Vic Casale. ... Estée Lauder Companies acquired a controlling interest in MAC in 1996, then completed their acquisition of the company in 1998.
- 3. WHAT MAKES UP M·A·C • M·A·C is the world’s leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. • M·A·C celebrates diversity and INDIVIDUALITY – we are for All Ages, All Races, All Sexes. • M·A·C is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. • M·A·C is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. Our Artists create trends backstage at fashion weeks around the world. • M·A·C believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the M·A·C AIDS Fund at the heart and soul of our unique culture
- 4. Mac PRODUCTS • Foundation • Lipstick • Mascara • Primer • Eye Shadow • Eyelashes • Powder • Blush • Concealer • Face Primer • Setting spray • Highlighter • Contour • Bronzer • Makeup Brushes • Brush Cleaner • Palettes
- 5. MAC - LOCATIONS • Mac categorized as MAC group, specialized as Cosmetics and has 5 branches in Mumbai. Other categories being Shopping, Beauty Products. With products being Wide Range of Beauty, Skin care and Cosmetic Products for Women like Lipstick, Nail Paints etc and Special Quality Products For Eyes, Skin, Lips, Face etc. . S V Road Branch (Andheri) • Address : MAC Store Shoppers Stop Ltd, D/211, S V Road, Andheri (West), 400058. • Contact Number/s (+91-(22)) : 26233357 • Palladium Mall Branch (Lowerparel) • Address : MAC Store, Unit S/10, Palladium Mall, Second Floor, Senapati Bapat Marg, Lower Parel (West) • Contact Number/s (+91-(22)) : 43473771 • Link Road Branch (Malad) • Address : MAC C/O Shoppers Stop Ltd, Inorbit Mall, Plot A/1406, A/28, Link Road, Malad (West) • Contact Number/s (+91-(22)) : 67104513 • Kemps Corner Branch • Address : MAC at Melange, 32/Altamount Road, Silverinr Building, Off Kemps Corner • Contact Number/s (+91-(22)) : 23541097 23541098 • JVPD Juhu Branch (Vileparle) • Address : MAC at Juhu Dynamix Mall, JVPD, Sant Dhyaneshwar Marg, Vile Parle (West) • Contact Number/s (+91-(22)) : 26705603
- 7. MAC AIDS Fund • The M·A·C AIDS Fund was established in 1994 to support men, women, and children affected by HIV/AIDS globally by addressing the link between poverty and HIV/AIDS. It has raised over $400 million through the sale of M·A·C's Viva Glam Lipsticks and Lipglosses, donating 100% of the sale price to fight HIV/AIDS. Since the release of the Viva Glam product line, MAC Cosmetics has released six Viva Glam lip shades; The first, Viva Glam I lipstick shade has a matte, intense brownish blue-red; Viva Glam II is a pink-beige shade with shimmer in a satin finish. Viva Glam III is a muted brownish-plum with a matte finish; Viva Glam IV is a mid- tone rose with gold pearl in a frost finish; Viva Glam V has a lustre finish in a neutral pink and pearl shade. The latest Viva Glam shade, Viva Glam VI is a terracotta-plum shade with pearl in a lustre finish. The Viva Glam product line remains to be an iconic, best-seller for the MAC Cosmetics brand
- 8. Controversy • Controversy arose in September 2010 over the anticipated release of the MAC Rodarte collection, a collaborative effort with the fashion label Rodarte, based on the border town of Ciudad Juárez. The city had been plagued by violence against women including hundreds of female homicides. MAC first changed the names of Juarez-related products and eventually pulled the line before distribution,[11] and instead set up a charity which raised over $3 million in 2 years