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Presentation for App Developers

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Presentation for App Developers

  1. 1. Awareness onBusiness Aspects ofApp developments Presented by Mahesh Amarasiri Head of Strategic Planning Etisalat Lanka (Pvt) Ltd
  2. 2. Introduction Traditional Professions vs Emerging Professions Entrepreneur vs Apprenuer Application Development as a profession Technical Oriented Development Vs Consumer Oriented Development Developing a Business
  3. 3. Program Outline Market Research  Identification of customers needs  Need Gap Analysis  Identification of Pain points  Basic Market Research Developing a Business  Why Business ?  Components of Business Case Q&A
  4. 4. Market Research
  5. 5. Why Market Research? Understanding the customer Identify the gaps in the existing products Pain points Identification of the trends in the market Competitor Actions
  6. 6. Typical Questions? Who are my customers? Who are my potential customers? Where do they live? What are they doing Why are they buying product What alternatives do they have?
  7. 7. The process You can make it simple or Complex Simple Market Research Complex market Research
  8. 8. Step 1 : Define the Problemand /or Opportunity You are trying to launch a new product or service. ( Opportunity) Awareness of your company and its products or services is low. ( problem) The market is familiar with your company, but still is not doing business with you. ( problem) Your company has a poor image and reputation. (Problem)
  9. 9. Step 2 : Set Objectives/Budgets and Timelines
  10. 10. Step 3 : Tools for MarketResearch Online Surveys Friends Community Feed back on similar Apps on Social Media Reviews Prototyping ( intuito) Focus Groups
  11. 11. Pit falls in market research Generally customers cannot visualize what they want until they see it the best product ideas are those people dont recognize that they need No survey results would have told Google that a search engine was necessary or breakthrough!
  12. 12. Developing a Business
  13. 13. From App Development to AppBusiness Developing a App Vs Developing a App Business What are you trying to accomplish from the App Single Products or Multi Products Create a plan that extends for month or years
  14. 14. Choosing the Right BusinessModel Premium Model  Fee for Download  High barriers to entry Fermium Model  FOC Download App  Upgrade option to premium  Lowers Barriers to Entry Advertising  App and the Content is Free  Advertising Revenue
  15. 15. Build for the Users Understanding the different user engagement How the app will be used When it will be used
  16. 16. Measure Performance Not just number of downloads Daily Active users Time spend on App Basic to Premium upgrades
  17. 17. Business Case Should answer What kind of Products are you planning to sell? Why should people buy it? Who are my specific Users ? How are you going to keep and grow your base? How will I get my app to the customer? How will I make money ? What resources do I need for this?
  18. 18. Develop a App Business…. Donot develop a product…. Q & A Time