Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
This document discusses best practices for multi-channel attribution in digital marketing. It recommends moving away from last-click attribution models and toward multi-touch attribution models that account for all interactions across channels over time. Successful multi-channel attribution requires a well-planned strategy, evaluation of available tools, and accounting for differences between channels and interactions. The goal is to more accurately understand how channels work together to influence conversions.
B2B Social Media Investments and Return ReportDemand Metric
This document provides a summary of a study on social media investment and returns for B2B organizations. The summary includes:
1) The study collected over 475 responses from B2B organizations on their social media practices, goals, investments, and returns.
2) Key findings include that while social media usage is high, perceived ROI is low. Effectiveness and ROI increase with integration of social media and marketing/sales systems and use of analytics and content tools.
3) Best practices like integration, tool use, and metrics tracking can double reported ROI, but only 11% of participants currently follow all best practices.
Online Community Performance Benchmark ReportDemand Metric
This document provides a summary of a benchmark report on the performance of online communities. Some key findings include:
- 63% of organizations reported having a branded online community
- The top reason for not having a community was it being a low priority
- Just 21% said customers are likely to encounter the community during buying and 18% said it helps support the buying process
- Only 6% said their community is meeting all expectations yet almost half plan to increase resources for communities
The report provides details on community adoption, participation, satisfaction and analyst insights into community performance.
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
eMarketer Webinar: Reaching the Right Audience—Ad Targeting TrendseMarketer
Join eMarketer Principal Analyst David Hallerman as he explains how getting through to those interested in a marketer’s pitch demands a blend of the right audience, the right medium and the right message.
We created the Customer Engagement Framework to help organizations improve their shopper marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics.
This framework was designed with shopper marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Shopper Marketing Owner, Brand Marketing, Insights, Digital & Social Media, Sales Management, Field and/or Account Teams and Retail/Channel Sales Partners.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
This document discusses best practices for multi-channel attribution in digital marketing. It recommends moving away from last-click attribution models and toward multi-touch attribution models that account for all interactions across channels over time. Successful multi-channel attribution requires a well-planned strategy, evaluation of available tools, and accounting for differences between channels and interactions. The goal is to more accurately understand how channels work together to influence conversions.
B2B Social Media Investments and Return ReportDemand Metric
This document provides a summary of a study on social media investment and returns for B2B organizations. The summary includes:
1) The study collected over 475 responses from B2B organizations on their social media practices, goals, investments, and returns.
2) Key findings include that while social media usage is high, perceived ROI is low. Effectiveness and ROI increase with integration of social media and marketing/sales systems and use of analytics and content tools.
3) Best practices like integration, tool use, and metrics tracking can double reported ROI, but only 11% of participants currently follow all best practices.
Online Community Performance Benchmark ReportDemand Metric
This document provides a summary of a benchmark report on the performance of online communities. Some key findings include:
- 63% of organizations reported having a branded online community
- The top reason for not having a community was it being a low priority
- Just 21% said customers are likely to encounter the community during buying and 18% said it helps support the buying process
- Only 6% said their community is meeting all expectations yet almost half plan to increase resources for communities
The report provides details on community adoption, participation, satisfaction and analyst insights into community performance.
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
eMarketer Webinar: Reaching the Right Audience—Ad Targeting TrendseMarketer
Join eMarketer Principal Analyst David Hallerman as he explains how getting through to those interested in a marketer’s pitch demands a blend of the right audience, the right medium and the right message.
We created the Customer Engagement Framework to help organizations improve their shopper marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics.
This framework was designed with shopper marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Shopper Marketing Owner, Brand Marketing, Insights, Digital & Social Media, Sales Management, Field and/or Account Teams and Retail/Channel Sales Partners.
18 Marketing KPIs to Track (And How to Calculate Them)Kayla Perry
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand? Read the full post: https://www.brafton.com/blog/strategy/which-marketing-kpis-are-the-most-important/
This document discusses audience targeting and behavioral targeting in online advertising. It provides a brief history of audience targeting and explains why it exists from both an advertiser and publisher point of view. It also outlines IAC's approach to audience targeting, which includes mapping user data to sellable audience segments and using a unified database across IAC properties to allow targeted advertising. The document discusses challenges in audience targeting and the role of ad operations in supporting new audience-based selling models.
The document provides information about the Certified Digital Marketing Master (CDMM) course, including:
- It is a 115-hour government certified course on digital marketing topics like SEO, social media, and analytics.
- The course includes live instructor-led sessions, hands-on projects, access to experts, and lifetime access to materials.
- Graduates will be eligible to take the CDMM certification exam to demonstrate their digital marketing skills.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This document discusses how business intelligence tools can help attract the right participants and grow an organization. It introduces three BI platforms - MyAIESEC.net, CustomerGauge, and manage.aiesec.org - and how each can be used for targeted marketing. MyAIESEC.net provides supply and demand data and participant numbers to inform strategies. CustomerGauge offers promoter feedback and comments to showcase positive impacts. Manage.aiesec.org allows tracking marketing campaign performance, measuring conversions, and analyzing user profiles to promote the right opportunities. Regular analysis of these tools is recommended to continuously refine marketing approaches and ensure effective participant attraction and organizational growth.
This document discusses how business intelligence tools can help attract more customers and enable growth for an organization. It introduces three main BI tools: MyAIESEC.net, CustomerGauge, and manage.aiesec.org. MyAIESEC.net provides access to global organizational data through tools like supply and demand management and participant/partner numbers to help with targeted marketing. CustomerGauge allows analyzing promoter feedback and comments to showcase positive customer experiences. Manage.aiesec.org enables tracking marketing campaign performance, measuring conversions, and analyzing customer profiles and search behavior to promote the right products to the right audiences. Regular analysis of these tools is recommended to continually improve marketing strategies and asset updates.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Going Beyond Retargeting: A 3-Step Targeting Strategy To Identify Customers A...GLG (Gerson Lehrman Group)
Retargeting is one of the most commonly used marketing tactics as it is able to bring back the 98% of site visitors who leave without converting. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. The beauty to this technology is that it is only serving ads to people who have shown at least some amount of engagement in your brand. This makes retargeting a smarter spend than most other display ad campaigns as it focuses on your brand’s engaged user. However, retargeting alone often end up a smaller size of target audience pool, meaning less traffic and sales opportunities.
In this real case study, we will demonstrate how the use of the different data together with the targeting techniques can assist the different stages along a business’ customer buying cycle.
The State and Impact of Content ConsistencyDemand Metric
The creation and dissemination of content is at the heart of the modern marketing organization’s work. Any digital marketing endeavor is fueled by content, and prospects who embark on a buying journey are most likely to first encounter a selling company through its content.
This report summarizes the results of a survey used to collect the study’s data, sharing the key findings and insights that came from the data analysis.
It’s well known among marketing professionals that customers go through a series of stages – a lifecycle – in their relationship with vendors. Despite differences in customers and the vendors with whom they do business, the lifecycle stages are pretty universal: Awareness (also known as Attraction), Consideration, Purchase, Retention and Advocacy. What differs is how long prospects remain in each stage, what kind of experience they have while they’re there, and what must happen to advance the relationship to the next stage.
Marketing is ideally the steward of the customer journey, and it faces several challenges in fulfilling this responsibility. One of the most formidable challenges is the self-directed nature of the journey. The norm is for prospective customers to start their journey in stealth mode, making significant progress on their own without marketing and sales aid, influence or assistance. Marketing has historically presided over the Awareness stage, and together with sales, the Consideration stage. But now, customers often pass through both of these stages undetected, and marketers understandably feel some anxiety over their diminished influence in these lifecycle stages.
While the stages of the customer journey are well known, from the customers’ perspective traversing them is sometimes a bumpy ride. Customers don’t view their relationship with vendors as a series of stages, each with a different conductor who may or may not know what transpired in a previous stage. Customers want a smooth journey and expect vendors to know the history of their relationships and the content already consumed; they don’t want to have to re-explain their needs and interests each time they transition to a new stage. They prefer seamless, consistent quality across all touch points and stages of the relationship, regardless of the device or channels through which interaction occurs. They value one-to-one, contextually relevant engagement that is sensitive to who they are, what they do and where they’re going.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Case Study of Integrated Communication Campaign used BBN Contact Strategy. Pripadova studie komunikacni kampane s nazvem "Poznejte vyhody operativniho leasingu".
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
how to find online competitors? Identifying competition is one of the key area for planning digital marketing strategy for business. The presentation deals with how to identify competitors, key metrics to analyze and digital tools to accomplish analysis
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
This document provides tips for effective social media marketing for small businesses. It discusses how social media can increase exposure, traffic, sales, and business partnerships. Key recommendations include knowing your audience, creating engaging content tailored to their interests on a regular schedule, and using platforms like Facebook, Twitter, and blogs. It also provides examples of social media tools and analytics platforms to measure competition and engagement. The overall message is that social media is a powerful low-cost marketing strategy for small businesses.
To gain an edge over your competitors, conducting paid search competitor analysis is essential. Explore how to perform paid search competitor research with the help of PPC competitor analysis tools.
18 Marketing KPIs to Track (And How to Calculate Them)Kayla Perry
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand? Read the full post: https://www.brafton.com/blog/strategy/which-marketing-kpis-are-the-most-important/
This document discusses audience targeting and behavioral targeting in online advertising. It provides a brief history of audience targeting and explains why it exists from both an advertiser and publisher point of view. It also outlines IAC's approach to audience targeting, which includes mapping user data to sellable audience segments and using a unified database across IAC properties to allow targeted advertising. The document discusses challenges in audience targeting and the role of ad operations in supporting new audience-based selling models.
The document provides information about the Certified Digital Marketing Master (CDMM) course, including:
- It is a 115-hour government certified course on digital marketing topics like SEO, social media, and analytics.
- The course includes live instructor-led sessions, hands-on projects, access to experts, and lifetime access to materials.
- Graduates will be eligible to take the CDMM certification exam to demonstrate their digital marketing skills.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This document discusses how business intelligence tools can help attract the right participants and grow an organization. It introduces three BI platforms - MyAIESEC.net, CustomerGauge, and manage.aiesec.org - and how each can be used for targeted marketing. MyAIESEC.net provides supply and demand data and participant numbers to inform strategies. CustomerGauge offers promoter feedback and comments to showcase positive impacts. Manage.aiesec.org allows tracking marketing campaign performance, measuring conversions, and analyzing user profiles to promote the right opportunities. Regular analysis of these tools is recommended to continuously refine marketing approaches and ensure effective participant attraction and organizational growth.
This document discusses how business intelligence tools can help attract more customers and enable growth for an organization. It introduces three main BI tools: MyAIESEC.net, CustomerGauge, and manage.aiesec.org. MyAIESEC.net provides access to global organizational data through tools like supply and demand management and participant/partner numbers to help with targeted marketing. CustomerGauge allows analyzing promoter feedback and comments to showcase positive customer experiences. Manage.aiesec.org enables tracking marketing campaign performance, measuring conversions, and analyzing customer profiles and search behavior to promote the right products to the right audiences. Regular analysis of these tools is recommended to continually improve marketing strategies and asset updates.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Going Beyond Retargeting: A 3-Step Targeting Strategy To Identify Customers A...GLG (Gerson Lehrman Group)
Retargeting is one of the most commonly used marketing tactics as it is able to bring back the 98% of site visitors who leave without converting. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. The beauty to this technology is that it is only serving ads to people who have shown at least some amount of engagement in your brand. This makes retargeting a smarter spend than most other display ad campaigns as it focuses on your brand’s engaged user. However, retargeting alone often end up a smaller size of target audience pool, meaning less traffic and sales opportunities.
In this real case study, we will demonstrate how the use of the different data together with the targeting techniques can assist the different stages along a business’ customer buying cycle.
The State and Impact of Content ConsistencyDemand Metric
The creation and dissemination of content is at the heart of the modern marketing organization’s work. Any digital marketing endeavor is fueled by content, and prospects who embark on a buying journey are most likely to first encounter a selling company through its content.
This report summarizes the results of a survey used to collect the study’s data, sharing the key findings and insights that came from the data analysis.
It’s well known among marketing professionals that customers go through a series of stages – a lifecycle – in their relationship with vendors. Despite differences in customers and the vendors with whom they do business, the lifecycle stages are pretty universal: Awareness (also known as Attraction), Consideration, Purchase, Retention and Advocacy. What differs is how long prospects remain in each stage, what kind of experience they have while they’re there, and what must happen to advance the relationship to the next stage.
Marketing is ideally the steward of the customer journey, and it faces several challenges in fulfilling this responsibility. One of the most formidable challenges is the self-directed nature of the journey. The norm is for prospective customers to start their journey in stealth mode, making significant progress on their own without marketing and sales aid, influence or assistance. Marketing has historically presided over the Awareness stage, and together with sales, the Consideration stage. But now, customers often pass through both of these stages undetected, and marketers understandably feel some anxiety over their diminished influence in these lifecycle stages.
While the stages of the customer journey are well known, from the customers’ perspective traversing them is sometimes a bumpy ride. Customers don’t view their relationship with vendors as a series of stages, each with a different conductor who may or may not know what transpired in a previous stage. Customers want a smooth journey and expect vendors to know the history of their relationships and the content already consumed; they don’t want to have to re-explain their needs and interests each time they transition to a new stage. They prefer seamless, consistent quality across all touch points and stages of the relationship, regardless of the device or channels through which interaction occurs. They value one-to-one, contextually relevant engagement that is sensitive to who they are, what they do and where they’re going.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Case Study of Integrated Communication Campaign used BBN Contact Strategy. Pripadova studie komunikacni kampane s nazvem "Poznejte vyhody operativniho leasingu".
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
how to find online competitors? Identifying competition is one of the key area for planning digital marketing strategy for business. The presentation deals with how to identify competitors, key metrics to analyze and digital tools to accomplish analysis
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
This document provides tips for effective social media marketing for small businesses. It discusses how social media can increase exposure, traffic, sales, and business partnerships. Key recommendations include knowing your audience, creating engaging content tailored to their interests on a regular schedule, and using platforms like Facebook, Twitter, and blogs. It also provides examples of social media tools and analytics platforms to measure competition and engagement. The overall message is that social media is a powerful low-cost marketing strategy for small businesses.
To gain an edge over your competitors, conducting paid search competitor analysis is essential. Explore how to perform paid search competitor research with the help of PPC competitor analysis tools.
Any digital marketing strategy is incomplete without an effective competitor analysis. Many digital marketers do competitor analysis before getting into the ebbs and flows of digital marketing.
This document discusses key elements of online marketing including search engine optimization, paid search, and social media. It provides an overview of objectives like generating leads and engaging customers. Search marketing is powerful because most users only click results on the first page. Elements of SEO include on-page optimization, link building, and using tools like Google Analytics. Paid search allows targeting keywords and driving traffic. The document emphasizes the importance of consistency across online marketing strategies and measuring success with tools like Google Analytics. It provides resources for further education on leveraging websites, SEO, social media, and measurement.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
The agency is a collection of marketing and technology professionals who believe in integrating traditional and digital media. They take a results-oriented approach to achieving brand recognition through strategic campaigns. Their services include on-page optimization, link building, social media marketing, content generation, and analytics to help clients reach their goals.
Inbound marketing is a strategic marketing approach focused on attracting customers through helpful and relevant content rather than interruptive ads. By creating content that addresses customer problems and needs, inbound marketing attracts qualified prospects and builds trust in the business. Key elements of inbound marketing include content marketing, driving traffic through search engine optimization and social media, marketing automation using tools like CRM and email marketing, as well as analytics to measure results.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
aol mail change password~@~ aol mail settings problems with aol mailjeetendraweb
aol mail change password~@~ aol mail settings problems with aol mail
Your AOL password should be like a fingerprint – uniquely yours. It protects your AOL account from unauthorized access and is your secret identity for signing on to the AOL software or any AOL service, such as AOL Mail or AIM.
The document discusses ways to continue optimizing keywords after initial keyword research, including:
1) Analyzing site analytics like bounce rates to identify underperforming pages and keywords
2) Conducting competitive analysis of top competitors to find new keyword opportunities
3) Performing heuristic evaluations like talking to experts to gain insights beyond data
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
This document provides an overview of various online advertising and marketing solutions offered by BOC Partners to help businesses attract local customers. These include search engine optimization to improve local search rankings, paid search advertising, digital display ads, database marketing through email lists, reputation management monitoring online reviews, and promoting used vehicle inventory across a network of auto shopping websites. The solutions described aim to bring qualified local leads to businesses through measurable online channels.
This document discusses the importance of conducting competitor analysis for SEO purposes. It provides tips for analyzing a competitor's backlinks, page authority, domain authority, keyword relevance, and other online marketing strategies. The key aspects to analyze include the competitors' capabilities, strategies, objectives, and assumptions. Competitor analysis helps determine why some sites outrank others, identify opportunities to improve rankings, and predict the returns of future marketing investments. It is recommended to outsource competitor analysis to a company like Outsource2india that can conduct a thorough quantitative and qualitative analysis.
The document discusses Search Engine Land's updated 2021 Periodic Table of SEO, which provides an overview of the essential factors for SEO success. The Periodic Table is organized into elements grouped into categories like Content, Architecture, Links, and User Experience. It also includes a new Niches section focused on local, publishing, and ecommerce SEO. Each element is assigned a weight from +1 to +5 based on its importance, with negative weights for toxic practices. The updated Periodic Table aims to help both experienced and new SEOs understand best practices for achieving results across search engines.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
SEMrush: Killer Features
1. SEMrush
Killer
Features
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
semrush.com
2. CO
TIV
SEA
COMPETITIVE
RESEARCH
1
Problem
Solution!
Benchmark Yourself Against Any Industry: learn the names
of top industry players by entering one domain. Discover their
traffic share and best-performing channels.
Understand the audience: get a full overview of the
socio-demographic parameters of the niche audience.
Competitors’ digital tactics in detail: explore your rivals’
activities in organic search, PPC and display advertising, social
media and content marketing, and PR.
Any company’s traffic sources: see where your rivals'
web traffic comes from.
Geo distribution of any website’s traffic: view a map of your
competitors’ traffic coming from all across the globe.
Competitors’ advertising: see actual copies of your rivals’ s PPC
ads and get detailed historical data about their past campaigns.
Traffic Analytics, Market Explorer and Competitive Research Toolkit
You need insights on your rivals’ marketing strategies.?
2
Problem
Solution
Brand Monitoring: set up a campaign to track all mentions of your
competitor’s brand name on the web, forums, Twitter and
Instagram. Discover the sites and blogs that mention them and
could be targets for you too.
Backlink Analytics: see all of the websites that link to a
competitor — sort by referring domain with the most authority,
view top anchors, and more.
Backlink Gap: compare up to five websites and discover
the sites that link to your competitors but not you for more
outreach targets.
Brand Monitoring and Backlink Analytics
You don’t know where your competition gets backlinks
and mentions.
!
?
3. OMPETI
VE RE
ARCH
Problem You need better research to inform your media-buying strategy.
3
VE RE3
VE RE
ARCH
3
ARCH
Solution
Display Advertising reports: see media, text, and HTML display
ads (Google Display Network) from competing
advertisers and publishers in your niche.
Device type data: analyze the density of advertisements that
your competition placed on apple and android mobile devices,
tablets and desktops.
Traffic Analytics: analyze the potential value of a publisher
by estimating their domain’s traffic volume.
Display Advertising and Traffic Analytics!
?
4
Problem
Solution
Traffic Analytics: estimate business capabilities of a potential
prospect based on their web traffic volume and sources,
presence in regions and the gap between them and other rivals.
Organic Research: evaluate a prospect's market position from
different perspectives using multiple metrics (traffic, positions,
competitors, etc.).
Traffic analytics and Organic Research
You lack high-quality data for new business and partnership
generation.
!
?
4. SSEO
1
Problem
Solution
Over 80 on-page and technical SEO checks: duplicate content,
AMP errors, broken links, HTTPS analysis, hreflang attributes,
crawlability and indexability.
Easy to configure: include and exclude specific pages; schedule
daily or weekly auto-recrawls.
High crawling speed: it takes minutes to crawl hundreds
of your domain’s pages, subdomains and subfolders.
Issues prioritization: detect critical issues on your most viewed
pages and find out how to fix them.
Site Audit
Your rankings suffer due to technical issues on your website.
You need to fix them as quickly as possible.
!
?
2
Problem
Solution
No backlink will go undetected: the tool analyzes data
from the SEMrush database, Google Search Console, and third-
party sources.
Each link gets a toxicity score: over 40 toxicity markers, including
link directories, spam TLDs, and mirror pages.
Lost backlinks recovery: quickly discover lost backlinks and reach
out to their owners.
Automated link removal solution: send out removal requests
to domain owners or add bad links to the disavow list.
Health status updates: monitor the state of your backlink profile
with regular email reports.
Backlink Audit
You’re at risk of being penalized by Google Penguin for having
too many toxic backlinks.
!
?
5. SEO4
Problem
Solution!
Keyword grouping: keywords are automatically split into
groups/subgroups by topic.
Real-time metrics: CPC, search volume, click potential,
and AdWords competition level.
Keyword difficulty score: see the average keyword difficulty
per keyword or keyword group.
SERP Features overview: discover which SERP features
your target keywords have triggered.
Question-type queries: identify the most searched questions
containing your target keyword.
Keyword Magic Tool
Keyword research is too monotonous and takes ages.?
5
Problem
Solution
An all-encompassing overview panel: a smart combination
of reports featuring organic and paid search results, backlinks,
and display campaigns.
Competitors’ traffic sources: see where their traffic comes
from — direct, search, referral or social.
Keyword gaps: find keywords you haven’t thought of that help
your competitors gain traffic.
Backlink insights: find out who is linking to your competitors
and discover new partnership opportunities.
Domain Analytics and Traffic Analytics
It’s hard to figure out which of your competitors’ SEO practices
are worth applying.
!
?
SEO3
SEO
Problem
Solution
Any device, any location: fast and easy comparison of mobile
vs. desktop performance in any geographical location.
Get notified about any changes: set up alerts to know if your
website is gaining or losing positions in SERPs.
Track up to 20 competitors: compare how you’re performing
against your top competitors.
SERP features analysis: uncover more opportunities to get into
Featured snippets, Local map packs, AMPs, etc.
Position Tracking
Monitoring your website’s positions across different locations
and devices requires the skills of a superhero.
!
?
6. SEO
Problem
7
Solution!
Daily SERP volatility tracking: follow how much Google’s
search results change on a daily basis — the higher
the volatility, the more likelihood of an algorithm update!
Volatility by industry: compare industries to see if an algorithm
update affected your industry more than others.
Personal score: create a Position Tracking project and Sensor
will give you a “Personal Score” of how much Google’s results
are changing for your target keywords.
Sensor
It’s impossible to keep up with Google’s algorithm changes.?
Problem Optimizing your SEO strategy for each version of your website
makes you go back to the drawing board every other day.
6
Solution
Tracking pages’ performance by device: see your weak points
and concentrate on them.
GSC integration: find the keywords that bring traffic
to specific URLs.
Not provided keywords: get a detailed list of keywords your
pages are indexed for after connecting to your GA account.
Organic Traffic Insights!
?
SEO
7. SOCIAL
MEDIA
1
Problem
Solution
6 networks tracked: Facebook, Twitter, Instagram, YouTube,
Google+, Pinterest, and LinkedIn.
Vital metrics at your fingertips: audience, activity
and engagement dynamics.
Best-performing content: see competitors' posts that got
the most social engagement.
Social channels comparison: identify the most efficient
platforms your rivals are active on.
Social Media Tracker
The effort you put into competitors’ social media analysis
doesn’t pay off.
!
?
2
Problem
Solution
No switching between tabs: use one tool to post across all major
social networks.
Custom schedules and queues: set your own posting schedule
and put your post in the queue.
Content performance analysis: improve your content
by discovering your top performing posts.
Content ideas: curate content from your favorite sources
via RSS feed and add it to your schedule.
Social Media Booster: promote, get more views, more upvotes
or more clicks for your post without leaving SEMrush
with the new ad manager functionality.
Social Media Poster
Posting across multiple social media accounts and boosting your
posts is difficult unless you have four pairs of eyes like a spider.
!
?
SOCIAL MEDIA
8. PPPC
2
Problem
Solution
Ads research: explore others’ ads finding them by seed keyword
or by competitor’s domain.
Handy interface for ad creation: character limits, instant preview,
suggestions from your rivals — all gathered in one place.
Advanced editing options: dynamic keyword insertion, bulk
editing, tracking codes and more.
Ad Builder
You lack data, time, or inspiration to create well-
performing ad copy.
!
?
1
Problem
Solution
New keywords within easy reach: reveal competitors' keywords,
get long-tail suggestions, and identify the best keywords
for local PPC campaigns.
Keyword list refining options: easily remove duplicates
and unnecessary elements from your keyword lists.
Cross-group negatives discovery: eliminate keywords that
are causing your ads to compete with each other.
AdWords-friendly export: two clicks to get a .csv file that fits
all AdWords requirements.
PPC Keyword Tool
Managing your PPC keyword lists takes hours of work.
!
?
9. PPCPPC3
PPC
Problem
Solution
Device targeting analysis: discover which devices and OS your
competitors prefer focusing on.
Location analysis: filter your competitors’ creatives by country
to find out how they localize their campaigns.
Publisher analysis: explore the most popular publishers your
competitors are targeting.
Live ad examples: pinch best visual ideas, find ideas for new
CTAs, explore best-performing banner formats.
The most recent data: filter your results for the last 7, 15, 30,
or 90 days.
Audience targeting: demographic and interests analysis for
publishers and advertisers.
Display Advertising
You spend a lot of budget and effort on testing creatives for
your GDN campaigns.
!
?
5
Problem
Solution
Industry analysis: see how popular an industry is in each state
and how affordable it will be to advertise for keywords
in that industry.
Regional research: compare the average CPC of keywords
in an industry between states to find the most affordable regions
to advertise in.
Search demand calculations: compare the average search
volume of keywords in an industry between states to identify
what searches have the most demand.
CPC Map
You’re unsure which region/state will bring your Google Ads
campaign the most ROI.
!
?
4
Problem
Solution
Comprehensive dashboard: see the estimated volume of traffic
your competitors are getting from PPC, along with the keywords
they’re targeting.
Ad copies: explore your competitors’ ad examples to get
inspiration for your own ads.
Mobile data: see the keywords and ads your rivals are using
in their mobile PPC campaigns.
Advertising Research
You’re not sure which of your competitors’ PPC techniques
are worth using in your campaigns.
!
?
10. CON
MA
TIN
CONTENT MARKETING
Most popular topics at hand: find ideas that resonate with your
audience in a click.
Easy evaluation: prioritize your search results by volume, difficulty
or topic efficiency.
Data-based analytics: see which subtopic or headline gets
more backlinks.
Popular questions: check what topics people are discussing
in online communities.
Topic ResearchSolution
Problem Finding engaging topics and headlines is a struggle.
1
Problem
2
Quick start: get basic recommendations regarding your page title,
meta description, etc.
Context awareness: see how your rivals used your target keywords.
Perspectives at hand: uncover semantically related words, domains
you should get backlinks from, and potential readability score and
suggested text length.
The content you create doesn't deliver good SEO results.
Solution SEO Content Template!
?
11. NTENT
ARKE
NG
5
Problem
Solution
New promotional opportunities: find out who mentions you, your
competitors or any particular keywords across the web, forums,
Twitter and Instagram.
Authority score: judge how trustworthy your mention is.
Backlink analysis: discover mentions without a backlink and add
them to your link-building workflow.
Sentiment Analysis: understand what people actually say about
you and classify your mentions by sentiment: positive, negative or
neutral with the help of a machine learning algorithm.
Brand Monitoring
You’re planning a digital PR campaign and struggling to choose
the most effective PR channels.
!
?
3
ARKE3
ARKE
Problem
Solution
Live overall score: real-time scoring of your content’s SEO
potential as you draft a webpage in Google Docs or Wordpress.
Readability analysis: receive a target readability score and
measure how easy it will be to read your new content
in real-time.
Plagiarism check: automatically cross-check the entire internet
for any passages or phrases in your piece of content that appear
elsewhere on the web.
Tone of Voice: define the tone of voice of your content, detect
most casual/formal phrases and align with the overall style
of your message with the help of a machine learning algorithm.
SEO Writing Assistant
It’s hard to know how optimized your content will be as you write.
!
?
Problem Updating content is a never ending story.
4NG4NGSolution
Content audit: learn which pages perform well, and which need
a bit of a brush-up.
All kinds of metrics: measure the quality of your content
by social shares, search queries, backlinks, and user behavior.
External post tracking: monitor the performance of your content
(Google rankings, shares, and more).
Straightforward management: coordinate your content update
workflow right in the tool.
Content Audit!
?