The document discusses brainstorming new ideas for an affiliate program. It recommends researching what competitors and other industries are doing, as well as getting input from affiliates. Unique tools that are difficult for competitors to copy and drive sales are suggested as good program USPs. Developing new tools involves brainstorming ideas, testing prototypes, and getting feedback from affiliates and networks. Real-life examples of potential tools for different industries like mobile phones, gaming, and travel are provided.