MAC COSMETICS COMPANY
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The document outlines the strategic analysis of a cosmetics company. The company's vision is to be the leading makeup authority among professionals and consumers by providing superior quality services and a secure work environment. Its mission is inclusiveness for all ages, races, and sexes. The corporate strategies focus on maintaining market leadership, expanding internationally, maintaining supplier relationships, and constantly innovating products while upholding social and environmental responsibility. The business strategies distinguish between professional and consumer product lines while maintaining competitive prices, participating in fashion events, and promoting through celebrities. Functional strategies include practical makeup tests for interviews, online customer support, satisfaction guarantees, and personalized product recommendations.
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kamela fahes
MAC Cosmetics was founded in 1984 in Toronto by Frank Toskan and Frank Angelo. The company initially designed makeup for professional artists but now sells to consumers worldwide. Some of MAC's top selling products include lipsticks, eye shadows, and foundations. The company relies on celebrity endorsements and word of mouth promotion rather than traditional advertising.
Mac Powerpoint
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Mac Cosmetics
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
MAC Makeup Marketing/Brand Assessment
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
MAC Presentation BY JAI
1. MAC is a cosmetics company founded in Toronto in 1984 that is now headquartered in New York City.
2. The company initially designed products for professional makeup artists but now sells cosmetics to consumers worldwide in over 200 locations across 15 countries.
3. MAC focuses on developing professional quality products for all races, ages, and genders and competes in the high-end cosmetics market against brands like Maybelline, Clinique, and Revlon.
Mac Audit
MAC Cosmetics was founded in 1984 by makeup artists in Toronto who wanted better quality makeup for photography. They became iconic when Madonna wore their red lipstick. In 1985, Estee Lauder purchased shares in MAC, extending their reach. Estee Lauder fully acquired MAC in 1998. MAC prides itself on artistry, inclusivity for all ages/races/genders, and having a cult following of loyal consumers including makeup artists. Their social responsibility through the MAC AIDS Fund also contributes to their brand. However, animal testing required for the China market has received criticism and hurts their reputation.
Marketing Plan MAC Cosmetics (New Product Development)
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
Mac
M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. They created the makeup line to satisfy the needs of professional photographers and makeup artists. In 1994, M·A·C launched its Viva Glam campaign to raise money for HIV/AIDS research. Every cent from Viva Glam lipstick and lipglass sales goes to the M·A·C AIDS Fund. In 1995, Estee Lauder acquired a majority stake in M·A·C and now fully owns the company. M·A·C continues its charitable work through the AIDS Fund and supports causes like providing meals to those living with HIV/AIDS.
Recommended
kamela fahes
MAC Cosmetics was founded in 1984 in Toronto by Frank Toskan and Frank Angelo. The company initially designed makeup for professional artists but now sells to consumers worldwide. Some of MAC's top selling products include lipsticks, eye shadows, and foundations. The company relies on celebrity endorsements and word of mouth promotion rather than traditional advertising.
Mac Powerpoint
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Mac Cosmetics
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
MAC Makeup Marketing/Brand Assessment
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
MAC Presentation BY JAI
1. MAC is a cosmetics company founded in Toronto in 1984 that is now headquartered in New York City.
2. The company initially designed products for professional makeup artists but now sells cosmetics to consumers worldwide in over 200 locations across 15 countries.
3. MAC focuses on developing professional quality products for all races, ages, and genders and competes in the high-end cosmetics market against brands like Maybelline, Clinique, and Revlon.
Mac Audit
MAC Cosmetics was founded in 1984 by makeup artists in Toronto who wanted better quality makeup for photography. They became iconic when Madonna wore their red lipstick. In 1985, Estee Lauder purchased shares in MAC, extending their reach. Estee Lauder fully acquired MAC in 1998. MAC prides itself on artistry, inclusivity for all ages/races/genders, and having a cult following of loyal consumers including makeup artists. Their social responsibility through the MAC AIDS Fund also contributes to their brand. However, animal testing required for the China market has received criticism and hurts their reputation.
Marketing Plan MAC Cosmetics (New Product Development)
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
Mac
M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. They created the makeup line to satisfy the needs of professional photographers and makeup artists. In 1994, M·A·C launched its Viva Glam campaign to raise money for HIV/AIDS research. Every cent from Viva Glam lipstick and lipglass sales goes to the M·A·C AIDS Fund. In 1995, Estee Lauder acquired a majority stake in M·A·C and now fully owns the company. M·A·C continues its charitable work through the AIDS Fund and supports causes like providing meals to those living with HIV/AIDS.
Branding Plan MAC Cosmetics
The document outlines MAC Cosmetics plans to launch a new app that allows users to virtually try on makeup. It will include features like shade-matching for foundation and concealer. MAC also plans two brand initiatives to promote art and artists: a global art contest with prizes including limited edition packaging designs, and promoting the winning design on real packaging for a limited time. The budget for app development is $50,000-$100,000 and $15,000 is allocated for marketing each initiative.
Mac cosmetics slide show
MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City
Mac Cosmetics
MAC Cosmetics was founded in 1985 in Toronto by Frank Toskan and Frank Angelo. Originally designed for professional makeup artists, MAC's products are now sold worldwide to consumers. Known for its unique black aesthetic and touch-and-play experience in stores, MAC gained credibility through its use by professional artists. A key part of MAC's brand is its corporate social responsibility programs, including the MAC AIDS Fund which has raised over $295 million for HIV/AIDS support through initiatives like Viva Glam lipstick sales and the MAC Kids Helping Kids program.
M•A•C Cosmetics Advertising Campaign
Here are 3 objectives for the campaign:
1. Increase sales of M.A.C Cosmetics by 6%
2. Achieve 75% comprehension and 55% conviction of campaign messaging
3. Reach 75% of the target audience with an effective frequency
Objectives | 7____
Research
- Focus groups were conducted with current M.A.C customers ages 18-34 in major cities to understand perceptions of the brand and what draws customers to M.A.C.
- An online survey was distributed to 500 women ages 18-34 to assess awareness and perceptions of M.A.C compared to other prestige beauty brands like Urban Decay, Too Faced, Tarte.
MAC Cosmetics - Business Plan
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
Mac cosmetics
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
MAC LIPSTICK (FYP - 0peration Management)
Contoh kertas kerja FYP subjek Operation Management jabatan perdagangan... POLITEKNIK SHAH ALAM
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M.A.C Cosmetics is a cosmetics brand founded in 1984 that is now a subsidiary of Estée Lauder. It sells a wide range of cosmetics including eyeshadows, lipsticks, foundations and brushes. In addition to its products, M.A.C is known for its social responsibility programs like its M.A.C AIDS Fund, which has raised over $100 million for HIV/AIDS causes through its VIVA GLAM lipstick line. While M.A.C has strengths like its high quality products and endorsements from makeup artists, it also faces weaknesses such as higher prices and limited online presence, as well as threats from growing competition in the cos
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Presentation about MAC (MKT243)
M.A.C was founded in Toronto in 1984 by makeup artist Frank Toskan and beauty salon owner Frank Angelo who developed a professional makeup line that photographed well. They tested products in their kitchen and sold through Angelo's salon, building word-of-mouth popularity among makeup artists, models, and photographers. In March 1984, they officially launched the line in a Toronto department store. M.A.C is now a global cosmetics manufacturer headquartered in New York known for its inclusive "all ages, all races, all sexes" target market.
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MAC COSMETICS COMMUNICATION DASHBOARD
M.A.C was launched in 1984 in Toronto by a fashion photographer and salon owner to bridge makeup artistry and fashion. It has since expanded to over 1500 locations worldwide. The company website is M.A.C's primary communication vehicle, providing information on products, retail locations, and the company. The newly redesigned website launched in 2015 aims to better showcase products and revamp their online presence. Key sections include limited editions, collections, tutorials from artists, and supporting their M.A.C AIDS Fund through celebrity endorsed lipstick lines.
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The document discusses the differences between finding the eyeshadow "Brule" in-store versus online at MACcosmetics.com. In-store navigation at MAC counters can be difficult because the eyeshadows are organized by color and not name, while online navigation is cluttered with unnecessary text. Both in-store and online have advantages and disadvantages for first-time versus repeat customers.
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The document outlines MAC Cosmetics plans to launch a new app that allows users to virtually try on makeup. It will include features like shade-matching for foundation and concealer. MAC also plans two brand initiatives to promote art and artists: a global art contest with prizes including limited edition packaging designs, and promoting the winning design on real packaging for a limited time. The budget for app development is $50,000-$100,000 and $15,000 is allocated for marketing each initiative.
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MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City
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MAC Cosmetics was founded in 1985 in Toronto by Frank Toskan and Frank Angelo. Originally designed for professional makeup artists, MAC's products are now sold worldwide to consumers. Known for its unique black aesthetic and touch-and-play experience in stores, MAC gained credibility through its use by professional artists. A key part of MAC's brand is its corporate social responsibility programs, including the MAC AIDS Fund which has raised over $295 million for HIV/AIDS support through initiatives like Viva Glam lipstick sales and the MAC Kids Helping Kids program.
M•A•C Cosmetics Advertising Campaign
Here are 3 objectives for the campaign:
1. Increase sales of M.A.C Cosmetics by 6%
2. Achieve 75% comprehension and 55% conviction of campaign messaging
3. Reach 75% of the target audience with an effective frequency
Objectives | 7____
Research
- Focus groups were conducted with current M.A.C customers ages 18-34 in major cities to understand perceptions of the brand and what draws customers to M.A.C.
- An online survey was distributed to 500 women ages 18-34 to assess awareness and perceptions of M.A.C compared to other prestige beauty brands like Urban Decay, Too Faced, Tarte.
MAC Cosmetics - Business Plan
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
Mac cosmetics
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
MAC LIPSTICK (FYP - 0peration Management)
Contoh kertas kerja FYP subjek Operation Management jabatan perdagangan... POLITEKNIK SHAH ALAM
*Doakan semua ahli kumpulan yang membuat fyp ini semoga sentiasa mendapat manfaatnya. Amin~
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Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
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M.A.C Cosmetics is a cosmetics brand founded in 1984 that is now a subsidiary of Estée Lauder. It sells a wide range of cosmetics including eyeshadows, lipsticks, foundations and brushes. In addition to its products, M.A.C is known for its social responsibility programs like its M.A.C AIDS Fund, which has raised over $100 million for HIV/AIDS causes through its VIVA GLAM lipstick line. While M.A.C has strengths like its high quality products and endorsements from makeup artists, it also faces weaknesses such as higher prices and limited online presence, as well as threats from growing competition in the cos
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L'Oreal has grown from a hair color company to a global cosmetics giant with a diverse brand portfolio. It has found success by adapting products to local markets through evaluation centers and local teams. Key competitors include Shiseido, Avon, and Estee Lauder at both the local and global levels. Going forward, L'Oreal aims to enter new emerging markets, expand in China and the UK, pursue organic products, and leverage e-commerce to drive growth in the US.
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This document provides a marketing plan for L'Oreal's new "Double Effect eye makeup cleaner". L'Oreal is a large international cosmetics company known for brands like L'Oreal Paris, Maybelline, and Lancome. The new eye makeup cleaner product aims to meet the need for an effective eye makeup remover, as dark eye makeup has become increasingly popular but can be difficult to fully remove. The marketing plan analyzes the target market, competitors, and recommends focusing initial sales in Europe, America, and Asia.
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M.A.C was founded in Toronto in 1984 by makeup artist Frank Toskan and beauty salon owner Frank Angelo who developed a professional makeup line that photographed well. They tested products in their kitchen and sold through Angelo's salon, building word-of-mouth popularity among makeup artists, models, and photographers. In March 1984, they officially launched the line in a Toronto department store. M.A.C is now a global cosmetics manufacturer headquartered in New York known for its inclusive "all ages, all races, all sexes" target market.
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Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
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- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
Fenty Beauty a Game Changer for The Beauty Industry
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
MAC COSMETICS COMMUNICATION DASHBOARD
M.A.C was launched in 1984 in Toronto by a fashion photographer and salon owner to bridge makeup artistry and fashion. It has since expanded to over 1500 locations worldwide. The company website is M.A.C's primary communication vehicle, providing information on products, retail locations, and the company. The newly redesigned website launched in 2015 aims to better showcase products and revamp their online presence. Key sections include limited editions, collections, tutorials from artists, and supporting their M.A.C AIDS Fund through celebrity endorsed lipstick lines.
M.A.C Design Audit
The document analyzes cosmetics brand M.A.C.'s design strategy and its role in building brand loyalty. It finds that M.A.C.'s frequent limited collections and emphasis on visual design positively impacts sales. Consumers respond well to M.A.C.'s trendy products and inspiring store staff, though some find the visuals too strong. The media views M.A.C.'s focus on design, wide color selection, and professional artists as strengths that help attract customers. Some recommendations include understanding consumer needs better and adjusting the artistic image to be more approachable.
Mary Kay Media Plan
This document provides an overview and analysis of the color cosmetics and skincare industry to help develop a media plan for a client. It outlines key details about the client, including that they are a top 10 premium skincare and top 15 color cosmetics brand globally. The task is to create a media plan to increase brand recognition and sales of 3 new product lines. The document then analyzes industry data on sales and trends in color cosmetics and skincare. It also evaluates the client's competitors, including drugstore brands like CoverGirl, specialty retailers like Sephora, direct sellers like Avon, and department store brands. Retail data on where consumers typically purchase cosmetics is also reviewed.
Clinique 2012-final
This marketing plan summarizes Clinique's strategy to introduce and promote its Thermal Water skin care product line. Clinique is a leading prestige skincare brand established in 1968 that sells products in over 130 countries. The plan outlines the skin care market opportunities, product details and features, target demographic of women ages 25-50, and a marketing mix strategy including distribution through pharmacies and department stores, promotional campaigns using advertising, public relations, and direct marketing to customers. The objectives are to increase market share by 5% and profits by 2% while providing customer satisfaction at a lower cost.
CoverGirl IMC Campaign
This document provides an overview of an integrated marketing communications campaign plan for CoverGirl cosmetics. It analyzes CoverGirl's current marketing strategy and identifies a new target market of teenage girls aged 12-18. The plan aims to increase brand trial, customer count, sales among this group while taking a sensitive approach. Primary research in the form of surveys was conducted among teenage girls and their mothers to understand their needs, preferences and opinions on CoverGirl products. The document then outlines CoverGirl's objectives, marketing strategy, tactics, timeline and budget for the proposed campaign.
Mary Kay Cosmetics - "Because We Know You" Campaign Book
For my Intro to Strategic Communications class, we created a strategic communications marketing plan for Mary Kay Cosmetics. My team, Refresh Media, created the "Because We Know You" campaign to stress the importance and value of Mary Kay's Independent Beauty Consultants (IBC). IBC's help people achieve their perfect look to feel confident both inside and out.
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Analysis of case hero cycle
Hero Cycle is the world's largest bicycle manufacturer based in India. It has continuously innovated and changed its production processes since 1956. Some key aspects of Hero Cycle's operations management that have contributed to its success include having 90% of vendors located within 10 km to reduce costs, developing new products within 2-10 days, and achieving a 50% market share in India. Hero Cycle focuses heavily on quality control, total quality management, and just-in-time manufacturing principles. It aims to deliver high quality products to customers through efficient processes and continuous improvement efforts.
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Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
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The presentation analyzes Etude House's entry into the Canadian market. It provides an overview of Etude House as a South Korean cosmetics brand and its expansion internationally. A SWOT analysis is presented and comparisons are made between cosmetic cultures in Canada and South Korea. A one page business plan and references are included that propose an indirect export entry strategy focusing on lip and mascara products sold through drugstores and retailers to target young female consumers.
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The document provides recommendations for the Arte Soleil art retail business. It recommends implementing a consignment strategy with signed contracts, investing in marketing through social media and local advertising, promoting the planned coffee service, and focusing on costs during the startup phase. It also notes areas of concern like ensuring a profitable consignment model and continuing cost control as the business develops.
marketing management
1. The document outlines the objectives and modules of a Marketing Management course taught by Mr. Jeevan Lawrence. The course aims to give students an understanding of fundamental marketing concepts and analyze factors influencing buying behavior.
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The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
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Avon is the world's largest direct seller of cosmetics and operates in over 100 countries. It uses a multi-level marketing model where independent sales representatives sell Avon products door-to-door or to friends. In 1998, China banned direct selling, forcing Avon to exit the market. Options for Avon included using manufacturing facilities in other Asian countries or pursuing e-commerce, but moving to traditional retail would significantly impact its direct selling marketing strategy. To succeed in China going forward, Avon will need an innovative new marketing approach and organizational changes to adapt to traditional retail distribution.
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Stone Cosmetics Sales Project 2013
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How Amway Uses Data-Driven Automation to Drive Global Cross-Channel Revenue
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Unit I Intro.pptx
Here are some ways the attitude that "meal preparation should take as little time as possible" could affect the sales of frozen foods:
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Lactuell
The document proposes a marketing plan to relaunch the Lactuel cosmetics brand in Egypt. It conducted market research through surveys that found the brand was no longer preferred but customers remembered its slogan. The plan targets females and males aged 18-55. It positions Lactuel as providing effective hair care at affordable prices. The relaunch will feature new packaging, lower prices than competitors, distribution in hypermarkets and stores, and an advertising campaign using TV, radio, magazines and outdoor banners with the slogan "I like it". The budget allocates 50% to broadcast media and 25% to print media. The impact will be evaluated through monthly sales, market share and customer feedback.
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The document proposes a marketing plan to relaunch the Lactuel cosmetics brand in Egypt. It analyzes Lactuel's current situation and market trends through a customer survey. The plan targets females and males aged 18-55. It positions Lactuel as providing effective hair care at affordable prices. The marketing mix proposes changes to packaging, pricing 10% below competitors, distributing through hypermarkets and stores, and a multimedia advertising campaign with TV, radio, magazines and outdoor ads to run for one year. The budget allocates 50% to broadcast media and 25% to print media. Success will be evaluated through monthly sales, market share and customer feedback.
Lactuell presentation
The document proposes a marketing plan to relaunch the Lactuel cosmetics brand in Egypt. It analyzes Lactuel's current situation and market trends through a customer survey. The plan targets females and males aged 18-55. It positions Lactuel as providing effective hair care at affordable prices. The marketing mix proposes changes to packaging, pricing 10% below competitors, distributing through hypermarkets and stores, and a multimedia advertising campaign including TV, radio, magazines and outdoor banners. The budget allocates 50% to broadcast media and 25% to print media. The effectiveness will be evaluated through monthly sales, market share and customer feedback.
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Market Entry Strategy - Etude House Research in Canadian market
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MAC COSMETICS COMPANY
- 3. COMPANY PERSPECTIVE • Vision: “To be the world’s leading makeup authority among both professional makeup artists and consumers. To meet customers need for superior quality services and to provide secure & challenging work environment for all employees”. • Mission: “All Ages, All Races, All Sexes”.
- 4. CORPORATE STRATEGIES • To maintain the leading position in the market. • To expand its presence in different countries. • To maintain a close relationship with the company suppliers • To innovate its makeup product lines constantly. • To keep working in its foundations of social responsibility. • To keep taking responsibility with the environment.
- 5. BUSINESS STRATEGIES • To provide a product line for professional makeup artists (MAC PRO) and another one for consumers in general (MAC Cosmetics). • To maintain competitive prices for consumers. • To provide professional advice to clients interested in makeup artist. • To participate in fashion events around the world. • To promote their products using famous people. • To sell the products only in authorized MAC stores or department stores in recognized businesses.
- 6. FUNCTIONAL STRATEGIES • To make practical tests of makeup in new applicant’s interview. • To provide clients with immediate communication via online to solve their doubts or concerns. • To give the opportunity to the customers to change a product if they are not satisfied with that. • To provide professional makeup advice recommending the most suitable products for each client.