Marketing Plan MAC Cosmetics (New Product Development)

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Marketing Plan MAC Cosmetics (New Product Development)

  1. 1. INTRODUCING MODERN “GLAM” ART Collection By M.A.C
  2. 2. Andrew “Andy” Warhol, Jr.(August 6, 1928 – February 22, 1987) POPART
  3. 3. 4 P’s Marketing MixProduct “Pop Art” brushes set comes in a semi-roundpalette that allows individual 5 brush head to be storedaround the single brush stem that each head could beplaced when in use.PriceThe suggested retail price of $75.00 to be able toreach those who can’t afford to purchase multiplesingle brushes at one time.Promotion In purchasing the “Pop Art” brush setconsumer who purchase two colors from the Modern“Glam” Art collection would only have to pay $60.00when purchased at the same time. In overseeing theproduct’s success M.A.C. will offer as a limited editionset before integrating it into normal inventory.PlaceAt all local M.A.C. distributors
  4. 4. Goal: Reach target audience resulting in a 5%increase in units sold in six months.Strategy: Temporary websitesdedicated to a particular new launchlike http://www.barbielovesmac.com/
  5. 5. Optical “Op” Art brushesA style of visual art that makes use of optical illusions
  6. 6. Target MarketsYoung women between 18-25 who are students or recentgraduates. They are energetic, like going out with friends,follow movies theaters as well as concerts.Women with successful career. They make up almostevery day when going to work. They are single ornewly married. They are open minded, pay attention toself development.Women who need professional make-up to cover flaws ontheir body. They are from medium, upper medium incomeand their make-up share of valet is greater than the othersegments.Makeup professionals such as makeup artists,aestheticians, cosmetologists, hairstylists, models,photographers. Make-up and brushes determines thequality of their business. They follow up latest trends andnew launched products
  7. 7. GLAMOU EDGY GIRL R GIRL“GIRL Ethnic BeautyNEXTDOOR”
  8. 8. COMING TO YOUR LOCAL M.A.C. SPRING/SUMMER 2012

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