This document discusses growth hacking, which involves using non-traditional marketing tactics to grow a startup rapidly. Growth hackers take a data-driven approach and focus on acquisition, activation, retention, referral, and revenue. Some famous growth hacks discussed include using existing users to generate backlinks and organic growth for Hotmail, designing onboarding experiences to increase lifetime value, creating viral user referral loops, and leveraging how existing users engage with a product. The growth hacking process involves defining metrics, testing assumptions, analyzing results, and repeating tests to improve growth.

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4. What is Growth Hacking?

5. What is ‘Hacking’?

6. Hacking is finding alternatives to the
traditional uses of a system

7. What is Growth Hacking?

8. Not a set of tools but a state of mind

9. “A growth hacker is a person whose true north
is growth.”
Sean Ellis, Dropbox

10. “Growth hacking is a set of tactics and best
practices for dealing with user growth”
Mattan Griffel, CEO at One Month

11. What hides behind the term ‘growth’?

12. How do I get more users?

13. How do I increase LTV of a user
How do I get more active users?
How do I get my landing page to convert better?
How do I get more users?
How do i reduce churn?
How to optimize the user onboarding?
And much more

14. Growth Hackers are marketers that bring data
back to the product and use it for growth

15. Analytical
Obsessed
Creative
Curious

16. The 3 stages of startup growth

17. Product Market Fit
Grow
Retain & Bizdev

18. Products that don’t reach PMF don’t grow

19. The lean marketing framework

21. Acquisition
Activation
Retention
Referral
Revenue

22. The growth hacking cycle:

23. What to test?
Assumptions
Prioritization
Define metrics
Test
Analyze
Repeat / Improve

24. Acquisition Referral

25. Acquisition
Pull
Push
Product

26. Push Pull

27. Blogging
Podcasts
Ebooks / Guides
Infographics
Webinars
Conference Pres.
SEO
Social Media
Contests
Deal Site
Leverage Others

28. Push

29. Ads
Promo Swaps
Affiliates
Direct Sales

30. Product

31. Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
Viral loops

33. How can I use my product for growth?

35. 6
Famous Growth Hacks

36. Backlinks: Turning users into promoters

37. 1996
How do you grow a free web mail service?

38. Ads?
Billboards?
Radio?
Spam?

39. P.S: I love you. Get your free e-mail at Hotmail.

40. 1 Millions users in 6 months

41. Every user is a distributer

42. iPhone
Blackberry
Mailbox
Evernote
Facebook
Slideshare
Youtube

43. Onboarding: Designing for LTV

45. Got new users but with low retention

46. A large audience who signed up for an
account, played around for a few days and
then never logged in again

50. Viral Loops: The art of referrals

51. A viral loop is the end to end experience from the
moment you get invited to use a product up, sign
up and successfully invite another user.

52. What you want to measure here is the viral coefficient

53. How did SpringSled got its 140,000 users?

54. Step 1: An efficient landing page with a clear
message and a clear promise

55. Step 2: Offering 2 incentives for sharing: Cut in line
and get Springsled free for 12 months

56. Step 3: A quick follow up email using the same
messaging as the Thank you page, with a reminder of
their incentives

57. Step 4: Follow up emails to track your incentive progress

58. Even when you pass the sign-up goal you’re still
prompted with future incentives

67. Organic: When people simply love your product

68. Learn from how your users are using your product

70. Burbn was a location based html 5 app
that lets you take pictures with 500K
investment

72. Incentives: If you do this, i’ll give you that

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