Adfonic is a global mobile advertising marketplace headquartered in the UK with operations in France and the US. They recently closed a second round of multi-million dollar funding. Adfonic enables advertisers to reach a global audience across 190 countries through over 2,000 publishers and billions of monthly page impressions. They provide advanced campaign management, real-time reporting and analytics, and app install tracking to over 3,000 advertising campaigns per month. Smartphones are changing media consumption habits by offering new opportunities for advertisers as mobile traffic spikes in the evenings and peaks at midnight.

1. Victor Malachard
CEO, Adfonic
MobileSquared US Roadshow, 2nd November 2010

2. A global mobile advertising marketplace
Headquartered in the UK with operations in France & USA
Second round multi-million dollar funding closed Q3 2010
2,000+ publishers delivering a global audience across 190 countries
Billions of page impressions per month
3,000+ advertising campaigns per month
Who we are
One of the fastest growing mobile advertising marketplaces in
the world

3. What we do
Advanced and comprehensive
campaign management
•Simple and intuitive user
interface
•Advanced targeting &
profiling
•Multiple campaign control
features
•Extensive breadth of
features
Real-time, transparent reporting
and analytics
App install tracking

4. Audience
Adfonic's global mobile marketplace enables advertisers to reach a consumer audience
across 190 countries.
45%
10%
5%
21%
19%
iPhone OS
JavaMIDP
Android
Symbian
RIM(BlackBerry)
Windows Mobile
WebOS (Palm)
Breakdown by platform

5. Existing Clients

6. Smartphones are changing how we
consume media
Laptop and desktop Internet consumption under pressure
New window of opportunity for advertisers

7. Trafficlevels
TypicalonlineSmartphone
Smartphone vs. fixed internet
consumption
Tipping point
Traffic peaks
at midnight
24 hour timeline
Smartphone traffic spikes early evening and builds
through to midnight
Source: Adfonic Smartphone campaign clicks made over WiFi connections over a 24 hour period in August 2010 vs. typical online daily traffic levels
New opportunity

8. Smartphone usage is widespread
Source : Adfonic Smartphone campaigns September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks
Clicks mapped at street level show the Smartphone is primarily an urban centric,
but not London centric, device

9. iPad requests not limited to London
Source: Adfonic iPAD campaign September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks

10. Some parting thoughts...
• Digital audience activity changing as a result of the smart device
• Mobile traffic starts to build from early evening and continues to rise throughout
the evening, before peaking around midnight
• Smartphone and tablet devices becoming the mediums of choice for spontaneous
internet access
• Peaks in Smartphone traffic coincide with periods that are traditionally dead times
for online advertising
• Contrary to popular belief – Smartphone & tablet audiences are nationwide
• Clear opportunity for advertisers to reach incremental audiences
Brands & agencies are waking up to this opportunity
ARE YOU?