Mobile advertising is becoming increasingly important as consumers spend more time on tablets and smartphones. This report found that:
1) Clicks from mobile devices, especially retail, travel and automotive ads, are growing rapidly. Click-through rates are often higher on mobile than desktop.
2) Mobile usage both substitutes and complements desktop usage. Purchases from tablets are more likely on weekends when desktop sales decline.
3) Advertisers can reach more consumers and generate additional sales by including mobile in their campaigns across different devices and times of day.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital lorigo
Seventy percent of Internet use is now on mobile — and taking market share from other platforms. Adapted from a live presentation from Google NY’s Mobile Trends in Pharma & Healthcare Advertising Event, Silverlight Digital explores key trends that pharma and healthcare advertisers must take advantage of to increase performance in today's marketplace.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
In 2016, mobile advertising spend will exceed $100B globally! It's now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year's biggest mobile trends.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
This slide deck addresses some of the concerns of marketers including:
Identifying obstacles to mobile investment
The importance of the mobile experience
Case studies of companies who are winning with mobile
Learn more: http://www.quaero.com/blog/#blog-posts
Shoper podsumowuje 2015 rok w sklepach internetowycheprpl
Przyciągnięcie nowej grupy klientów i zwiększone działania reklamowe w internecie - takie cele stawiała przed swoimi e-biznesami większość właścicieli w ubiegłorocznym raporcie platformy Shoper. W najnowszym trendy nieco się zmieniły, ale polski e-commerce nie doświadczył w ostatnich miesiącach żadnej rewolucji. Choć wciąż jest w świetnej kondycji.
Większość Polaków (78%) lubi kupować prezenty świąteczne i zamierza obdarować bliskich w tym roku. Pod choinkę trafią przede wszystkim perfumy, zabawki dla dzieci i kosmetyki - pokazują wyniki badania opinii, przeprowadzonego na zlecenie Fundacji na rzecz reputacji marki „Premium Brand” przez Dom Badawczy Maison na panelu Ariadna.
Na niemal trzy tysiące przebadanych polskich małych i średnich przedsiębiorstw zaledwie 207 ma stronę dostosowaną do komunikacji mobile. Z najnowszego raportu ActiveMobi wynika, że 93% stron internetowych polskich małych i średnich firm nie jest przyjazna mobilnym urządzeniom.
Jak szybko odpowiadać, czego nie lubią klienci i jak skłonni są do hejtowania? Na te i inne pytania odpowiada nowy raport agencji Wobuzz o obsłudze klienta w social media.
Według internautów e-zakupy są wygodne i łatwe, a także często tańsze od tradycyjnych zakupów. - W ciągu ostatnich 5 lat liczba ich użytkowników wzrosła o 43 proc.
Konsumenci, a zrównoważone zakupy Polska 2014eprpl
Global Havas PR Collective opublikował niedawno raport “BeCAUSE It Matters” analizujący stosunek konsumentów do kwestii związanych ze zrównoważoną konsumpcją i odpowiedzialnym biznesem.
Klienci chwalą e-sklepy modowe za dużą różnorodność towaru, limitowane edycje, konkurencyjne ceny i atrakcyjne programy lojalnościowe. Narzekają na odmowę uznania reklamacji, problemy z odzyskaniem pieniędzy w przypadku zwrotu towaru i sprzedawanie fatalnej jakości produktów w mocno zawyżonych cenach.
Debata Polish National Sales Awards „Sprzedaż motorem gospodarki wolnorynkowej, – jakie działania należy podjąć, aby poprawić jakość sprzedaży i postrzeganie sprzedawców w Polsce?” odbyła się w siedzibie Konfederacji Lewiatan 23 października br.
Celem powadzonego przez ManpowerGroup corocznego badania przedsiębiorców „Niedobór talentów” jest określenie ich trudności w pozyskiwaniu pracowników a także sprawdzenie które zawody, i dlaczego, jest najtrudniej obsadzić.
81,25% marketerów uważa upominki za atrakcyjny nośnik reklamyeprpl
Kolejny raz potwierdzono skuteczność upominków reklamowych - wyniki badania PIAP pokazały, iż 81,25% marketerów uważa artykuły promocyjne za skuteczny nośnik reklamy.
To drugi raport dotyczący trendów w zarządzaniu podróżami służbowymi stworzony przez Grupę Hotelową Orbis. Dzięki wiedzy i danym uzyskanym w tegorocznej edycji badania, możemy porównać kilka kluczowych wskaźników dla branży, znaleźć punkty odniesienia a przez to lepiej zrozumieć rynek.
Przedsiębiorcy pracują 8 godzin dłużej tygodniowo od pracowników etatowych – wynika z badania prof. Dominiki Maison przeprowadzonego na zlecenie Pracodawców Rzeczypospolitej Polskiej i Związku Przedsiębiorców i Pracodawców.
Najwyższy poziom email marketingu w branży wydawniczej prezentują księgarnie internetowe, a agencje literackie w ogóle nie korzystają z tej formy komunikacji. Najczęściej wysyłane są newslettery sprzedażowe, a najsłabszym ogniwem jest pozyskiwanie zgody na przetwarzanie danych osobowych - wynika z raportu przygotowanego przez ekspertów GetResponse.
Bankowość mobilna staje się coraz bardziej powszechna. W chwili obecnej większość banków oferuje swoim klientom aplikację mobilną – co wcale nie oznacza, że wszyscy klienci z takich aplikacji korzystają.
W erze człowieka proste rozwiązania prowadzą do sukcesueprpl
Zmiany we współczesnym świecie pracy kształtują gospodarki, pracodawców i pracowników. Zjawiska makroekonomiczne nieustannie wpływają na obniżanie marży, tworząc tym samym potrzebę osiągania lepszych wyników przy mniejszych zasobach.
Firma doradcza Universum udostępniła właśnie najnowszy ranking Idealny Pracodawca 2014, oparty na opinii ponad 23 500 studentów. W trakcie tegorocznego badania studenci dokonali ponad 70 tysięcy indywidualnych ocen pracodawców.
Liderzy partii politycznych intensyfikują obecność w serwisach społecznościowycheprpl
Liderzy partii politycznych intensyfikują obecność w serwisach społecznościowych, chcąc dotrzeć do tego elektoratu, który stroni od telewizji, prasy i tradycyjnej publicystyki.
Aż 75% pracujących Polaków rozmawia o swoich zarobkach z partnerem. Co więcej, większość z nas uważa, że ukrywanie zarobków wpływa negatywnie na relacje w związku.
3. 16% 10%
1
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
Introduction
Mobile has become an important advertising medium, as consumers are increasingly spending more time
accessing the Internet on their tablets and smartphones. This presents advertisers with a large addressable
market and opportunity to improve the results of their campaigns by reaching users even when they are not
browsing from PCs. A growing number of e-commerce sales are in fact coming from mobile, and an even
greater number of purchasing journeys involve user engagement via mobile at one point or another.
This report highlights the key findings from Criteo on mobile shopping and advertising and its impact on e-commerce.
Highlights
Source: Criteo Q1 2014
Clicks from mobile devices are growing, and retail, travel, automotive
and classified ads together made up for over 70% of mobile clicks in
Q1 2014. North America, APAC Developed and the Western Europe
region collectively generated over 90% of mobile clicks.
Mobile usage both substitutes and complements PC usage – for
example, on weekends, sales generated on PCs decrease while
sales from tablets and mobile phones increase. Purchases made via
iPads are 16% more likely to happen on a Sunday than on any other
weekday. By contrast, sales from PCs drop by 10% on Sundays.
Clickthrough rates (CTRs) are higher on mobile devices than on PCs across
most industry verticals. Average CTRs on Android devices are almost two
times that on PCs, driven particularly by the high CTRs on tablets.
Android devices generate more sales globally, but iOS leads in the
US and Europe. Consumers are buying a wide range of products
and services with mobile devices and are also making higher
value transactions including paying for their hotel bookings.
4. RETAIL
CONSUMER ELECTRONICS
TRAVEL
OTHER
AUTOMOTIVE
39.5%
2.4%
12.8%
23.8%
CLASSIFIED ADS13.3%
HEALTHCARE1.8%
6.4%
45
40
35
30
25
20
15
10
5
0
RETA
ILC
LA
SSIFIED
A
D
S
TRAVEL
AU
TO
M
O
TIVE
C
O
N
SU
M
ER
ELEC
TRO
N
IC
S
H
EA
LTH
C
A
RE
O
TH
ERS
MOBILE PC
2
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
Tablets and smartphones deliver large
number of clicks for many industry verticals#1
Retail, travel, automotive and classified
ads together delivered over 70%
of mobile clicks in Q1 2014.
The majority of clicks came from
developed markets - North America,
APAC Developed and Western
Europe collectively generated
over 90% of mobile clicks.
The bulk of performance display clicks,
both on mobile devices and PCs, comes
from retail, travel and classified ads.
Other industry verticals including
consumer electronics, healthcare
and finance need to catch up
to engage wider audiences and
improve campaign results.
SHARE OF MOBILE CLICKS BY
INDUSTRY TYPE, Q1 2014
To reach a wider audience, advertisers should
assess the impact of mobile advertising
on their industry and take appropriate
measures to include mobile as an integral
part of their campaign strategies.
IMPLICATION
Mobile vs. PC share (%) of clicks by industry type
5. CLASSIFIED ADS
PC ANDROID IPAD
DATING
TELECOMMUNICATION
AUCTIONS/GAMBLING
RETAIL
FOOD & BEVERAGES
FINANCE SERVICES
AUTOMOTIVE
TRAVEL
0 50 100 150 200
200
160
120
80
40
20
0
PC ANDROID IPAD IPHONE
155 155
190
100
3
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
CTRs are higher on mobile devices than
on PCs across most industry verticals#2
Source: Criteo Q1 2014
Mobile devices are delivering high CTRs,
and advertisers can increase conversions by
building mobile-optimized web pages that
encourage users to purchase after clicking.
IMPLICATION
Mobile devices deliver relatively consistent
clickthrough rates (CTRs). Moreover, ads
displayed on tablets and smartphones
generate higher CTRs than ads displayed
on PCs for most industry verticals.
Mobile campaigns perform better for some
industry verticals than others; e.g., retail,
travel, and classified ads show greater user
engagement on mobile devices than on PCs.
Average CTRs on Android devices,
across all industry verticals, are almost
two times higher than on PC.
PC VS. iPAD AND ANDROID CTRs,
BY INDUSTRY TYPE, Q1 2014
Index - CTRs based on average CTR of 100 for both
PC and mobile devices across all industry verticals
Index - CTRs based on average CTR of 100 for PC across all industry verticals
Average CTRs by device type, Q1 2014
6. iOS
OTHERS
32.5%
1.7%
ANDROID65.9%
iOS
OTHERS
51.1%
2.2%
ANDROID46.6%
5.9
84.7
105.3
209.1
364.8
STATIONERY
RETAIL
APPAREL
CAR RENTAL
HOTELS
4
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
Average mobile order value (US$), Q1 2014
Globally, Android devices, including both
tablets and smartphones, accounted
for 66% of the total e-commerce
sales via mobile devices in Q1 2014.
iOS devices, however, delivered more
sales than Android in the US and
Europe. This was driven particularly
by a large number of sales coming
from iOS devices in countries including
the US, UK, Germany and France.
Consumers are buying a wide
range of products and services with
mobile devices and are also making
higher value transactions including
paying for their hotel bookings.
Android devices generate more sales globally,
but iOS leads in the US and Europe#3
SHARE OF MOBILE SALES
BY DEVICE TYPE, Q1 2014
GLOBAL
EUROPE & US
Both iOS and Android devices are equally
important, and advertisers ignoring
mobile now risk losing significant sales.
IMPLICATION
Note: Average order value in US$, for purchases made via tablets
and smartphones for selected campaigns in Q1 2014.
7. 120
110
100
90
80
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
= WEEKLY AVERAGE
IPAD
IPHONE
ANDROID
PC
116
96
90 80
16% 10%
5
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
Source: Criteo Q1 2014
Tablets and smartphones make up for
sales drop on PCs at weekends#4
Mobile Internet usage helps to make up for the drop in desktop usage on weekends, resulting in more
clicks and sales for advertisers. Further, more sales may come on the weekends for certain industry verticals.
For example, there’s a greater probability of users booking flights and hotels for vacation on the weekend
from their mobile devices, while they are with their families; rather than on a weekday from their PCs.
Purchases coming from
iPads are 16% more likely
to happen on a Sunday
than on any other day.
In contrast, 10% fewer sales
are generated from
PCs on Sundays.
SALES TREND BY DAY OF WEEK AND DEVICE TYPE, Q1 2014
Tablets and smartphones can deliver
greater ad engagement and boost sales on
weekends when sales from PCs decline, giving
advertisers better results for their campaigns.
IMPLICATION
Index – Sales trend based on average sales of 100 during the week across all devices
8. 17
6
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
Key takeaways
Advertisers can create more touch points with consumers, and get more
clicks and additional sales by serving ads on mobile devices.
The importance of mobile advertising will continue to increase, driven by
improving ad formats and increasing user willingness to pay via mobile.
Advertisers should focus on improving the user experience of mobile
advertising after clicking. CTRs on mobile devices are higher than on PCs, and
advertisers can convert mobile clicks to sales by building mobile-optimized
websites, and by adopting cross-platform advertising formats such as HTML.
Consumers are relying less on PCs for Internet access, particularly on
the weekends. Including mobile advertising in their campaigns will allow
advertisers to reach consumers across different devices, regardless of
how their usage may change during the hours of the day or week.
MOBILE ADVERTISING IMPROVES USER ENGAGEMENT
AND BRINGS ADDITIONAL SALES
MOBILE DEVICES PROVIDE GOOD CTRs, AND MOBILE-OPTIMIZED
WEBSITES CONVERT MORE CLICKS TO SALES
MOBILE HELPS IN CAMPAIGN OPTIMIZATION BY COMPENSATING FOR THE
DROP IN PC USAGE DURING CERTAIN TIMES OF THE DAY AND THE WEEK
9. 7
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
Source: Criteo Q1 2014
Mobile devices are responsible for a rapidly growing share of e-commerce sales, and
advertisers can now achieve strong user engagement and conversions by serving relevant and
personalized ads on mobile. Criteo believes that brands embracing mobile advertising in a
smart and timely manner will see improved results from their campaigns and gain competitive
edge. Advertisers should assess the impact of mobile advertising on their industry and take
appropriate measures to include mobile as an integral part of their campaign strategies.
Criteo ads reach 924 million unique Internet users (comScore, March 2014).
Criteo collects purchase data from the sites with which it partners in order to provide
personalized display advertising. For each purchase that occurs on one of our partners’
sites, we record the items bought and their prices, and link this information to an
anonymous unique identifier stored in a cookie. The findings in this report come from
analysis of consumer data on Internet browsing and shopping behavior in Q1 2014
In this report:
“Mobile” refers to both mobile phones and tablets.
“Sales” refer to the online purchases of goods/services from users after they clicked on a Criteo
delivered ad. The purchase must happen within 30 days after clicking to qualify as a sale.
“Android” includes both Android tablets and smartphones.
“PCs” include both desktops and laptops.
METHODOLOGY
Conclusion
10. 8
Other relevant research papers
MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
The travel industry has been quicker than any other to take up the
opportunities of smartphone and tablet apps. Working with our travel partners,
we’ve learned some important lessons about increasing engagement and
maximizing value - lessons that can benefit marketers in other industries.
Advertising has become as much science as art. Exciting new marketing attribution
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Based on real-life insights from marketers, this report separates
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into the present and future of marketing attribution.
Thanks to impressive conversion rates and an online ROI that is comparable
to that of search, performance display advertising is chipping away at a
nagging - and inaccurate - perception: that banner ads don’t work online.
This white paper discusses how performance display advertising improves the overall
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IMPROVING THE LIFETIME VALUE OF YOUR APP USERS -
3 EFFECTIVE TIPS FROM THE TRAVEL INDUSTRY
MARKETING ATTRIBUTION COMES OF AGE
PERFORMANCE DISPLAY ADS TURN VIEWERS INTO CLICKERS