The document provides an overview of trends in the mobile marketing industry. It discusses how smartphone penetration is slowing in established markets as emerging markets see continued growth. It also covers the rise of Android and decline of other platforms, the projected increase in mobile ad spending, the growing popularity of tablets, and the expansion of mobile commerce. Additionally, it summarizes trends around the evolution of ad networks and real-time bidding, the impact of 4G networks, increasing use of social media and apps on mobile devices.
The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Digital Australia Monthly Update - March 2014Damus Chu
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides.
This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013.
If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+.
Thanks for visiting.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Etude "Global Mobile Media Consumption" réalisée par le InMobi.Bertrand Jonquois
Comment et pour quels raisons utilise-t-on son smartphone et sa tablette pour surfer sur Internet ?
A quelles activités consacre-t-on ce temps passé ?
La publicité mobile est-elle acceptée, voire efficace ? Réponse avec l'étude "Global Mobile Media Consumption" réalisée par le groupe de publicité mobile, InMobi.
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Digital Australia Monthly Update - March 2014Damus Chu
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides.
This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013.
If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+.
Thanks for visiting.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Etude "Global Mobile Media Consumption" réalisée par le InMobi.Bertrand Jonquois
Comment et pour quels raisons utilise-t-on son smartphone et sa tablette pour surfer sur Internet ?
A quelles activités consacre-t-on ce temps passé ?
La publicité mobile est-elle acceptée, voire efficace ? Réponse avec l'étude "Global Mobile Media Consumption" réalisée par le groupe de publicité mobile, InMobi.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
2. Welcome to
M&C Saatchi
Mobile
The worlds largest specialist mobile
marketing agency
Access to M&C Saatchi’s full strategic
resources
Over 80 full-time mobile experts
Multi-award winning
4. Our core mobile offering
Strategy
Mobile advertising production
5. agenda
Introduction – overview of the market
TRENDS
1. Smartphone penetration is slowing in established markets –
while emerging markets are on the rise
2. The platform shift
3. Mobile ad spend to skyrocket in 2013
4. The year of the tablet
5. Mobile retail to explode
6. The evolution of the ad network, DSP’s & RTB
7. 4g to accelerate the rich media ad space
8. The rise of social and facebook on mobile
9. Apps vs. mobile web
10. The market is constantly changing
12. Most of the affluent community are
already online
Distribution of global income
Source:
UN
Human
Development
Report,
Trends
In
Global
Income
Distribu-on
13. So the market’s more
mature than you think.
Meanwhile, something
profound happened last
year…
14. PC growth started to slow
Global PC shipments by manufacturer
Source:
Gartner.
IDC
15. Smartphone sales grew past pc sales
Global internet device sales
Units
Source:
Gartner.
IDC.
Strategy
Analy-cs,
company
fillings.
BI
Intelligence
es-mates
16. Tablets are starting to take over
Global computer shipments
(thousands)
Source:
Gartner.
IDC.
Strategy
Analy-cs
company
releases
17. So the future is mobile
G-20 internet access
Consumer
Broadband
Connections
(millions)
Source:
Boston
Consul-ng
Group,
Mary
Meeker,
Kleiner
Perkins,
Morgan
Stanley
Research,
Berg
Insight
18. Where are we in the
mobile revolution?
& what are the essentials
you need to know?
20. Globally, we’re still early…
Global smartphones vs. mobile phone users 2012
Global Users
(millions)
Source:
Strategy
Analy-cs,
interna-onal
Telecommunica-ons
Union.
Note:
Some
users
own
more
than
one
device
22. US & other markets are past halfway
US smartphone penetration
Source:
Nielsen
23. Most mature markets
are now over 50%
France 51.4%
Germany 48.4%
Italy 51.2%
Spain 63.2%
UK 62.3%
Source:
Comscore:
October
2012
MobiLens
report
24. smartphone growth is slowing
US smartphone Market: year over year net adds
Users
Added
(million)
Source:
comScore.
Nielsen
25. Most future US & UK smartphone
buyers will be older & less affluent
Smartphone penetration by age & income
Source:
Nielsen
26. the focus is now on markets like china
who now account for 25% of sales
Global smartphone shipments
(thousands)
Source:
Gartner.
IDC.
Strategy
Analy-cs,
Canalys,
BII
es-mates
27. developing markets such as
brazil, Russia, Indonesia and
China will drive much of the
volume of growth in 2013.
They will generate 70-80%
of additional shipments this year –
38% of the global total.
Source:
Canalys
29. Right now, mobile is a two-horse race
Global mobile OS market breakdown
Source:
Gartner.
IDC.
Strategy
Analy-cs.
BII
Intelligence
es-mates,
and
company
fillings
30. Android is the largest
platform globally
Smartphone Market Share by OS (global)
Share of
Global Unit
Sales
Source:
Gartner
31. Partly because of high
adoption in china
Chinese smartphone market share by platform
Source:
Analysys
Interna-onal
32. And it’s the same two horse
Race in tablets
Tablet market share by platform
Source:
Es-mates
based
on
informa-on
from
IDC,
Strategy
Analy-cs
and
company
filings
33. However Apple is still dominating
app revenue
Mobile app revenue by platform
(millions)
Source:
iSuppli.
Forrester
Research.
Company
releases.
BII
es-mates
35. What will happen in 2013
1. Android is on the offensive and will be picking off
individual territories
2. Google says it’s activating 1.3M devices a day
3. By the end of 2013 Google shipments of android devices
should pass 1 Billion
4. android will account for up to 70% of devices shipped
37. The global mobile advertising
market was worth
$6.43B in 2012
it’s forecasted to hit
$23B by 2016
Source:
Berg
Insight
38. In the UK mobile advertising
grew by 120% during 2012.
growth on 2013 is estimated
at 56%
Source:
Flurry
Analy-cs
39. However Mobile Is still the highest
under indexing channel
Ad spend vs. consumer time spent by media (2012)
40. What has been holding
mobile back & why is it
not going to anymore?
41. The belief that the audience
is too fragmented to be
reached effectively
WE can now directly target consumers more accurately than
ever before:
age location past location
connection handset device
content consumed language
42. The belief that
Data And tracking
is elusive
Sophisticated tracking is now up to 99% accurate
We can track beyond the download – deposits, purchase,
usage etc.
DSP’s and RTB changing the landscape
51. The 7 inch is
reaching a new
tablet market and
becoming a more
genuinely mobile
device than than
it’s larger cousin
52. Who is going to use the tablets?
Device users plan to use as primary source of news &
entertainment in 2013
Source:
Belkin
Survey
conducted
by
Harris
Interac-ve,
Jan
16,
2013
53. Our
predictions
android will continue to take market share from APPLE
Windows to stay a marginal player
There will be more smartphone / tablet hybrid releases
This year will be the year of the 7 inch
55. Almost ½ of all
smartphone owners have
purchased via their device
In the last 12 months
Source:
Mintel’s
‘Smartphone
Purchasing
Habits’
report
from
Nov.2012
(UK
only)
56. Purchases via a smartphone
internet users aged 16+ who personally own a smartphone
Source:
GMI/Mintel
57. 47% of consumers use
their smartphone to
search for local
information such as a
store they want to
visit
Source:
Local
and
the
e-‐tailing
group,
2012
58. 46% look up a store’s
mobile site &
42% check inventory
prior to visiting a
store
Source:
Local
and
the
e-‐tailing
group,
2012
60. What you need to consider?
Tablet customers are worth more to brands
Know your brands mobile touch points – then research,
prioritize & start testing
Ensure you are mobile optimized
Develop a multichannel acquisition strategy on mobile
Include mobile search and local in your mobile strategy
61. Trend 6.
The evolution of the ad network,
The rise of demand side platforms,
& the arrival of Real time bidding
62. The way brands and agencies
buy mobile inventory is
changing
We’re taking control of the
buying process
63. ad networks are changing
Traditional networks (inMobi,
Millenial, Adfonic) are changing
their service offering to become
more sophisticated
…Or being bought by larger telcos
(AdMob / google, Quattro / Apple)
which ads more precision to their
data
64. How?
Bidding directly on inventory via ‘exchanges’
Developing new tools that let buyers target
consumers more accurately
Developing their own ‘bidder’ or using white labeled
DSP’s
65. Now, a new orthodoxy
Is emerging based on
demand side platforms
66. What is a demand side platform?
DSP Enables advertisers / agencies to
buy ads and target consumers in real time
Identify Serve ad
DSP locates
consumer Place bid based on
them
type value
67. DSP for mobile
Lack of cookies has forced DSP’s to come up with
alternative methods for delivering critical data
If an advertiser chooses to increase downloads of a
particular app the DSP:
Learns Creates Auto adjusts
Maximizes
patterns of profile of bidding
downloads
traffic traffic type strategy
All refined in real time
68. The old system of
bidding on blind inventory will
become outmoded & inefficient
69. What will real time bidding
bring to mobile?
A system in which data on the bids, available inventory & the
behaviour of consumers is crunched in real time
Instantaneous bids for each impression based on data &
smart algorithms that change constantly in response to
audience changes
Transparency
70. How will this effect marketers?
The mobile DSP will transform the efficiency & effectiveness of
buying mobile inventory.
RTB can improve ad effectiveness by 20-150%*
More & more agencies will have their own DSP
Only knowledgeable specialists can handle these transactions
successfully
*Source:
ICD
71. Trend 7.
4g will accelerate the rich media
space, but not that fast
72. It has been nearly a decade
since the first 3g networks
were launched
78. More rich media campaigns
Currently most are run across wifi
4G will accelerate consumption – speed and more portable
than wifi hotspots
WE will see more:
• Pre roll video advertising
• Ads combining video, audio & interactive elements
• Gamification ads
• Ads utilizing APS’s
80. Until recently facebook’s
problem with mobile has
been well documented.
Their audience was
migrating to the small
screen but ad revenue
wasn’t.
81. In 2012 facebook started the
change – declaring itself a
mobile first company
launched promoted posts that appear in users news
feeds and was soon making $500,000 a day
Mobile accounted for 23% of Facebook’s $1.33B of
advertising revenue in Q4 2012 - $305M mobile ads sold
Their mobile app-install ads are now being used by 20%
of the 100 top grossing ios apps to attract new users
82. In 2013 Facebook is rolling
out it’s own mobile ad
network
Giving networks the ability to serve ads placed
with FB on 3rd party sites & aps
83. What you need to know for 2013
Social networks will invest in deeper insight to enhance targeting
on mobile
Advancements will be predominantly Facebook & Twitter, but sites
such as google & pinterest will be monitored for new
opportunities
Positive results have been seen though advertising on facebook’s
app – set to improve with investment in targeting & consumer
insight
85. In 2012 many expected the
resurgence of mobile web.
But is hasn’t panned out that way.
Android app revenues has doubled Q3-Q4
Facebook and others realized HTML5 was not the solution
The pendulum is swinging back to apps staying for 2012
86. Apple store downloads on pace to hit
60B by mid 2013
Apple app store downloads
Source:
BI
Intelligence
87. Smartphone users spend more time on
apps than web
Total time spent using mobile web vs. apps
Minutes Spent
Per Month
(billions)
Source:
Nielsen
Smartphone
Analy-cs
88. Mobile app revenue is still
growing fast
Mobile app revenue
(millions)
2008
2009
2010
2011
1012
Source:
iSuppli,
Forrester
Research,
company
releases,
BII
es-mates
89. Because Most downloads are free
Mobile app store downloads, free vs. paid 2012
Source:
Garner,
September
2012
90. ‘Fremium’ is the dominant model
Two-thirds of the 100 iphone apps that make the most
money are free to download and generate 100% of
their itunes revenue through in-app commerce
% of free and paid apps % of the top 100 grossing iphone % of top 100 grossing iphone
In iphone top 100 grossing Apps that use in-app commerce Apps that are games
Source:
BI
intelligence
analysis
of
App
Store
data,
Jul.
2012