"Mobile Marketing to the Hispanic Demograpic," Ana Arredondo
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The document discusses mobile marketing trends and opportunities. It notes that mobile advertising is projected to increase 36% in 2009-2010. Latinos have a high adoption rate of technology. The largest mobile marketing campaign in 2008 was Joe Biden's presidential announcement which sent over 2.9 million text messages. The document then outlines various mobile marketing tactics and how to integrate them with traditional marketing strategies. It provides consumer mobile usage statistics and notes that multicultural consumers lead in mobile interactions. The Hispanic segment is one of the most active in mobile marketing responses. Best practices include making all programs opt-in and integrating mobile with other media.
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As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Mobile marketing
This document provides an agenda for the MMA Forum Vietnam on October 25th, 2012. The forum will discuss topics related to mobile marketing trends and opportunities. Speakers will discuss subjects like measuring mobile advertising effectiveness, engaging consumers through mobile, and unlocking the power of mobile and tablet devices. Case studies on mobile marketing campaigns in India, China, and Vietnam will also be presented. The keynote speakers will discuss mobile moments and movements, understanding Chinese mobile audiences, and latest trends in mobile content, targeting and engagement.
Empower Customer Engagement with Mobile Context
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
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This document discusses the growth of mobile advertising and how businesses can leverage mobile marketing. It notes that mobile usage and smartphone adoption are growing rapidly as mobile devices take on more functions. The document advocates developing mobile-optimized websites and content to engage customers on the go. It also promotes the use of interactive ad formats and location-based marketing to create deeper brand engagement through mobile channels.
Why Mobile Marketing For Franchise Chains
Mobile marketing is a cost-effective way to directly reach consumers on their mobile devices anywhere and anytime. It utilizes channels like SMS, MMS, and mobile apps to generate brand awareness, drive sales to physical locations, and produce personalized customer experiences. Some key facts about mobile marketing are that over 95% of cell phone users can receive text messages, response rates for SMS campaigns can be up to 70%, and over 80% of consumers respond to texts within an hour. The document then provides some examples of successful mobile marketing campaigns run by companies like Fandango and Gap.
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- 1. MoMo Chicago Mobile Marketing Presented by Ana Arredondo
- 6. Consumer Metrics – Total Active Subscribership In The U.S. Carriers Implement Interoperability Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas
- 7. Traffic Measures Six-Month MMS Traffic In The U.S. Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas
- 8. Traffic Measures Six-Month SMS/Text Traffic In The U.S. Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas
- 9. Annual Messaging Revenues In The U.S . Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas
- 10. Multicultural Consumers Lead Mobile Interaction In The U.S. Source: Telephia Customer Value Metrics – Q1 2007 National 66% 59% 59% 59% 59% 60% 65% 66% 70% 36% 46% 62% 72% 82% 89% 79% 61% 74% 69% 76% 60% 67% 70% Business Personal White African Am Asian Hispanic 0 to 12 yrs 13 to 17 yrs 18 to 24 yrs* 25 to 34 yrs 35 to 44 yrs 45 to 54 yrs 55 to 64 yrs 65+ yrs <$25K $25K - $35K $35K - $49K $50K - $74K $75K - $99K $100K - $124K $125K - $149K $150K - $199K >= $200K
- 16. Mobile Marketing Around the World 93%+ 5.8+ Finland 73% 58+ 1 of the largest markets France 114%+ 6.2+ Denmark 127%+ 13.3+ Czech Rep. 50%+ Aprox. 1 billion China and India 50%+ 14.6+ Canada 102%+ 10.9+ Belgium 119%+ 17.8+ Austria 100%+ 23.7+ Australia Penetration Mobile Subscribers Millions Country
- 17. Mobile Marketing Around the World 70.5% 77+ Mexico 90.7% 44.5+ Advanced mobile Mkt Korea 87.82% 112+ More tech. advanced Japan 146.1% 87.3+ 2 nd largest market in Europe Italy 121.5% 5.2+ Ireland 111.8% 11.2+ Hungary 138.3% 15.4+ Greece 123.1%+ 101.22+ Largest Mkt in Europe Germany Penetration Mobile Subscribers Millions Country
- 18. Mobile Marketing Around the World 110.8% 10.2+ Sweden 104.2% 9.9+ Switzerland 121.9% 74.3+ UK Penetration Mobile Subscribers Millions Country 115% 52.5+ Spain 101.9% 5.4+ Slovakia 131% 190+ Russian Federation 134.8% 14+ Portugal 115.5% 44+ Largest Mkt in Eastern Europe Poland 111% 5.2+ Norway 111.6% 18.3+ Netherlands
- 19. Questions
- 20. THX U!
Editor's Notes
- 07/26/09