SlideShare a Scribd company logo
1 of 12
Mobile Marketing
By
Tanveer Sahab
Development of Mobile Marketing
• 1876
• Bell introduces the telephone at the Centennial Exposition in Philadelphia. By
1886, there are more than 150,000 telephones in the United States.
• 1973
• Martin Cooper invents the portable telephone handset. It won't see mass
market appeal for 20 years.
• 1992
• Neil Papworth sends the first text message, from his computer to Richard
Jarvis's mobile phone.
• 1993
• First mobile phone capable of sending and receiving text is introduced.
• 1996
• First mobile web access via cellular phone introduced on the Nokia 9000
Communicator model
• 2003
• First commercial mobile SMS service launches (1999)
• 2007
• Apple releases the iPhone in the United States
Development of Mobile Marketing
• 2007
• The number of active SMS users worldwide reaches 2.4 billion
• 2011
• 40 percent of U.S. mobile users report that they regularly use mobile devices
to browse the Internet
• 2011
• Mobile platforms consume more than $14 billion worth of media, including
$9.3 billion worth of music alone
• 2011
• Mobile platforms consume more than $14 billion worth of media, including
$9.3 billion worth of music alone
Development of Mobile Marketing
Recent Developments
• Marketing with
• Apps & Games
• Marketing with
• Voice
Forms of Mobile Marketing
• Text/SMS Marketing
• Mobile Web
• Mobile Apps
• PPC (Pay Per Call) Mobile Marketing
• Voice marketing
• Mobile Games
• Location Based Marketing
• Delivers multimedia directly to the user of a mobile device dependent upon
their location via GPS technology
• Bluetooth Wireless Proximity Based Marketing
• It works like local TV advertising on cable or network channels where a
customer in a particular location will be served custom ads for that area. You
will receive an ad or a message based on the location your wireless device is
picking up
• QR Codes
• Allows customers to quickly learn more about a business, by visiting a mobile
version of their business page on a mobile phone that is enabled to scan the
bar code
Forms of Mobile Marketing
Geo-Targeting your Campaign for Smart Phones
• Geo Location setting in Google Adwords
• Making Mobile Friendly Ads
• Making Call only Ads
• Mobile Bid Adjustment
• Google Analytics
• Google Analytics is a wholesome analytics tool provided by Google for free.
There are two options for measuring mobile traffic under the tabs
Audience>Mobile. These options are Overview and Devices.
• MixPanel
• MixPanel offers both web and mobile app analytics solution. The strong
points for this tool is real-time data, funnel analysis, in-depth analysis and
cohort analysis to track retention. If you have a mobile app, you can opt not
to add an additional SDK library to your mobile app. Instead you implement it
on the server-side.
Measuring & Managing Campaigns - Tools
• Flurry
• Flurry is a free mobile app analytics tool for iOS, Android, Blackberry, Windows Phone
and mobile web. The latest news about Flurry is that it has been acquired by Yahoo.
However, at this point of time the analytics is very basic, you cannot dig deeper into it
unlike in paid tools of the same genre.
• Localytics
• This is a paid mobile app analytics tool that caters to businesses such as AT&T, Bonnier,
Marvel, National Geographic, Temple Run and so on. It caters to apps on mobile
platforms such as iOS, Android, Windows Phone, Blackberry and HTML5. You can view
number of users or sessions. The tool gives you reports on app usage and other reports
by location, device, carrier and app version. It also gives you A/B testing, screen flow,
funnel, segments and cohort-based retention reports.
• Note : Free for up to 10K monthly active users. Pricing starts from $200 per month
Measuring & Managing Campaigns - Tools
How consumer use mobile marketing
• Product Search (mobile Web)
• Apps & Games
• Mobile commerce
Apps Advertisement & Case Studies
• https://www.google.com/admob/
• https://www.google.com/admob/success.html

More Related Content

What's hot

Burlington Economic Development Corp. Presentation
Burlington Economic Development Corp. PresentationBurlington Economic Development Corp. Presentation
Burlington Economic Development Corp. PresentationME Consulting
 
KPBS' Mobile Progression - iMA webinar
KPBS' Mobile Progression - iMA webinarKPBS' Mobile Progression - iMA webinar
KPBS' Mobile Progression - iMA webinarLeng Caloh
 
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile MarketingAnchor Mobile
 
Move Over Old Website
Move Over Old WebsiteMove Over Old Website
Move Over Old WebsiteRich Benjamin
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sportsaffordableweb
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
 
Geo-Location/Geo-Fencing
Geo-Location/Geo-FencingGeo-Location/Geo-Fencing
Geo-Location/Geo-FencingSqueeze Mobi
 
LVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - NetminingLVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - NetminingChris Evans
 
Adam Brotman's Presentation
Adam Brotman's PresentationAdam Brotman's Presentation
Adam Brotman's PresentationMediabistro
 
Mobile Voter PRO info sheet
Mobile Voter PRO info sheetMobile Voter PRO info sheet
Mobile Voter PRO info sheetMelinda Gipson
 
Telcos in Generation C Era
Telcos in Generation C EraTelcos in Generation C Era
Telcos in Generation C EraIoana Serban
 
LVIMA DPD 2015 - PlaceIQ
LVIMA DPD 2015 - PlaceIQLVIMA DPD 2015 - PlaceIQ
LVIMA DPD 2015 - PlaceIQChris Evans
 
NFC Australia: A snapshot
NFC Australia: A snapshotNFC Australia: A snapshot
NFC Australia: A snapshotJohn Price
 

What's hot (19)

Burlington Economic Development Corp. Presentation
Burlington Economic Development Corp. PresentationBurlington Economic Development Corp. Presentation
Burlington Economic Development Corp. Presentation
 
KPBS' Mobile Progression - iMA webinar
KPBS' Mobile Progression - iMA webinarKPBS' Mobile Progression - iMA webinar
KPBS' Mobile Progression - iMA webinar
 
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile Marketing
 
Move Over Old Website
Move Over Old WebsiteMove Over Old Website
Move Over Old Website
 
infinitee Mobile Marketing
infinitee Mobile Marketinginfinitee Mobile Marketing
infinitee Mobile Marketing
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sports
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
 
Geo-Location/Geo-Fencing
Geo-Location/Geo-FencingGeo-Location/Geo-Fencing
Geo-Location/Geo-Fencing
 
Location aware Mobile Couponing
Location aware Mobile Couponing Location aware Mobile Couponing
Location aware Mobile Couponing
 
LVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - NetminingLVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - Netmining
 
Convergence
ConvergenceConvergence
Convergence
 
SoLoMo
SoLoMoSoLoMo
SoLoMo
 
Adam Brotman's Presentation
Adam Brotman's PresentationAdam Brotman's Presentation
Adam Brotman's Presentation
 
Mobile Voter PRO info sheet
Mobile Voter PRO info sheetMobile Voter PRO info sheet
Mobile Voter PRO info sheet
 
Telcos in Generation C Era
Telcos in Generation C EraTelcos in Generation C Era
Telcos in Generation C Era
 
LVIMA DPD 2015 - PlaceIQ
LVIMA DPD 2015 - PlaceIQLVIMA DPD 2015 - PlaceIQ
LVIMA DPD 2015 - PlaceIQ
 
NFC Australia: A snapshot
NFC Australia: A snapshotNFC Australia: A snapshot
NFC Australia: A snapshot
 
Di aquent final
Di aquent finalDi aquent final
Di aquent final
 

Similar to Mobile marketing

Mobile marketing
Mobile marketingMobile marketing
Mobile marketingZoe10
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics Anchor Mobile
 
Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agenciesaffordableweb
 
Mobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowMobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowVincent Teo
 
SMS advertising for politics.
SMS advertising for politics.SMS advertising for politics.
SMS advertising for politics.Anchor Mobile
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politicsaffordableweb
 
Text message marketing for transportation.
Text message marketing for transportation. Text message marketing for transportation.
Text message marketing for transportation. Anchor Mobile
 
Social Media- Chapter Presentation
Social Media- Chapter PresentationSocial Media- Chapter Presentation
Social Media- Chapter Presentationambrosam
 
Restaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes MobileRestaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes MobilePurplegator
 
Mobile Marketing Beyond SMS
Mobile Marketing Beyond SMSMobile Marketing Beyond SMS
Mobile Marketing Beyond SMSTony Truong
 
Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010AAF Northern Illinois
 
Location Based Marketing from Media2Go
Location Based Marketing from Media2GoLocation Based Marketing from Media2Go
Location Based Marketing from Media2Gohometown
 
A view on mobile marketing - ucp
A view on mobile marketing - ucpA view on mobile marketing - ucp
A view on mobile marketing - ucpJoão Fernandes
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Anchor Mobile
 
Bdf mobile media final
Bdf mobile media   finalBdf mobile media   final
Bdf mobile media finalHeather Liu
 

Similar to Mobile marketing (20)

Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics
 
Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agencies
 
Digital marketing unit 5
Digital marketing unit 5Digital marketing unit 5
Digital marketing unit 5
 
Mobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowMobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To Know
 
SMS advertising for politics.
SMS advertising for politics.SMS advertising for politics.
SMS advertising for politics.
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politics
 
Text message marketing for transportation.
Text message marketing for transportation. Text message marketing for transportation.
Text message marketing for transportation.
 
Social Media- Chapter Presentation
Social Media- Chapter PresentationSocial Media- Chapter Presentation
Social Media- Chapter Presentation
 
Restaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes MobileRestaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes Mobile
 
Mobile Marketing Beyond SMS
Mobile Marketing Beyond SMSMobile Marketing Beyond SMS
Mobile Marketing Beyond SMS
 
Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Location Based Marketing from Media2Go
Location Based Marketing from Media2GoLocation Based Marketing from Media2Go
Location Based Marketing from Media2Go
 
A view on mobile marketing - ucp
A view on mobile marketing - ucpA view on mobile marketing - ucp
A view on mobile marketing - ucp
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.
 
Bdf mobile media final
Bdf mobile media   finalBdf mobile media   final
Bdf mobile media final
 
Mobile marketing 2013
Mobile marketing 2013Mobile marketing 2013
Mobile marketing 2013
 
SpotXchange
SpotXchange SpotXchange
SpotXchange
 

More from Tanveer Sahab

Module 5 content marketing
Module 5 content marketingModule 5 content marketing
Module 5 content marketingTanveer Sahab
 
Mobile marketing for digital marketing
Mobile marketing for digital marketingMobile marketing for digital marketing
Mobile marketing for digital marketingTanveer Sahab
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketingTanveer Sahab
 
Seo Fundamentals for beginners
Seo Fundamentals for beginnersSeo Fundamentals for beginners
Seo Fundamentals for beginnersTanveer Sahab
 
Geo targeting tips and tricks
Geo targeting tips and tricksGeo targeting tips and tricks
Geo targeting tips and tricksTanveer Sahab
 
Geo targeting tips and tricks
Geo targeting tips and tricksGeo targeting tips and tricks
Geo targeting tips and tricksTanveer Sahab
 

More from Tanveer Sahab (7)

Module 5 content marketing
Module 5 content marketingModule 5 content marketing
Module 5 content marketing
 
Mobile marketing for digital marketing
Mobile marketing for digital marketingMobile marketing for digital marketing
Mobile marketing for digital marketing
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
Seo Fundamentals for beginners
Seo Fundamentals for beginnersSeo Fundamentals for beginners
Seo Fundamentals for beginners
 
Seo presentation
Seo presentation Seo presentation
Seo presentation
 
Geo targeting tips and tricks
Geo targeting tips and tricksGeo targeting tips and tricks
Geo targeting tips and tricks
 
Geo targeting tips and tricks
Geo targeting tips and tricksGeo targeting tips and tricks
Geo targeting tips and tricks
 

Recently uploaded

會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文中 央社
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...Nguyen Thanh Tu Collection
 
Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesAmanpreetKaur157993
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽中 央社
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppCeline George
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024Borja Sotomayor
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesPooky Knightsmith
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfJerry Chew
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...Nguyen Thanh Tu Collection
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxMarlene Maheu
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi RajagopalEADTU
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportDenish Jangid
 
The Liver & Gallbladder (Anatomy & Physiology).pptx
The Liver &  Gallbladder (Anatomy & Physiology).pptxThe Liver &  Gallbladder (Anatomy & Physiology).pptx
The Liver & Gallbladder (Anatomy & Physiology).pptxVishal Singh
 
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjStl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjMohammed Sikander
 
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMELOISARIVERA8
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...Nguyen Thanh Tu Collection
 

Recently uploaded (20)

會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategies
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio App
 
Including Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdfIncluding Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdf
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical Principles
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptx
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopal
 
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
 
The Liver & Gallbladder (Anatomy & Physiology).pptx
The Liver &  Gallbladder (Anatomy & Physiology).pptxThe Liver &  Gallbladder (Anatomy & Physiology).pptx
The Liver & Gallbladder (Anatomy & Physiology).pptx
 
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjStl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
 
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
Supporting Newcomer Multilingual Learners
Supporting Newcomer  Multilingual LearnersSupporting Newcomer  Multilingual Learners
Supporting Newcomer Multilingual Learners
 

Mobile marketing

  • 2. Development of Mobile Marketing • 1876 • Bell introduces the telephone at the Centennial Exposition in Philadelphia. By 1886, there are more than 150,000 telephones in the United States. • 1973 • Martin Cooper invents the portable telephone handset. It won't see mass market appeal for 20 years. • 1992 • Neil Papworth sends the first text message, from his computer to Richard Jarvis's mobile phone.
  • 3. • 1993 • First mobile phone capable of sending and receiving text is introduced. • 1996 • First mobile web access via cellular phone introduced on the Nokia 9000 Communicator model • 2003 • First commercial mobile SMS service launches (1999) • 2007 • Apple releases the iPhone in the United States Development of Mobile Marketing
  • 4. • 2007 • The number of active SMS users worldwide reaches 2.4 billion • 2011 • 40 percent of U.S. mobile users report that they regularly use mobile devices to browse the Internet • 2011 • Mobile platforms consume more than $14 billion worth of media, including $9.3 billion worth of music alone • 2011 • Mobile platforms consume more than $14 billion worth of media, including $9.3 billion worth of music alone Development of Mobile Marketing
  • 5. Recent Developments • Marketing with • Apps & Games • Marketing with • Voice
  • 6. Forms of Mobile Marketing • Text/SMS Marketing • Mobile Web • Mobile Apps • PPC (Pay Per Call) Mobile Marketing • Voice marketing • Mobile Games
  • 7. • Location Based Marketing • Delivers multimedia directly to the user of a mobile device dependent upon their location via GPS technology • Bluetooth Wireless Proximity Based Marketing • It works like local TV advertising on cable or network channels where a customer in a particular location will be served custom ads for that area. You will receive an ad or a message based on the location your wireless device is picking up • QR Codes • Allows customers to quickly learn more about a business, by visiting a mobile version of their business page on a mobile phone that is enabled to scan the bar code Forms of Mobile Marketing
  • 8. Geo-Targeting your Campaign for Smart Phones • Geo Location setting in Google Adwords • Making Mobile Friendly Ads • Making Call only Ads • Mobile Bid Adjustment
  • 9. • Google Analytics • Google Analytics is a wholesome analytics tool provided by Google for free. There are two options for measuring mobile traffic under the tabs Audience>Mobile. These options are Overview and Devices. • MixPanel • MixPanel offers both web and mobile app analytics solution. The strong points for this tool is real-time data, funnel analysis, in-depth analysis and cohort analysis to track retention. If you have a mobile app, you can opt not to add an additional SDK library to your mobile app. Instead you implement it on the server-side. Measuring & Managing Campaigns - Tools
  • 10. • Flurry • Flurry is a free mobile app analytics tool for iOS, Android, Blackberry, Windows Phone and mobile web. The latest news about Flurry is that it has been acquired by Yahoo. However, at this point of time the analytics is very basic, you cannot dig deeper into it unlike in paid tools of the same genre. • Localytics • This is a paid mobile app analytics tool that caters to businesses such as AT&T, Bonnier, Marvel, National Geographic, Temple Run and so on. It caters to apps on mobile platforms such as iOS, Android, Windows Phone, Blackberry and HTML5. You can view number of users or sessions. The tool gives you reports on app usage and other reports by location, device, carrier and app version. It also gives you A/B testing, screen flow, funnel, segments and cohort-based retention reports. • Note : Free for up to 10K monthly active users. Pricing starts from $200 per month Measuring & Managing Campaigns - Tools
  • 11. How consumer use mobile marketing • Product Search (mobile Web) • Apps & Games • Mobile commerce
  • 12. Apps Advertisement & Case Studies • https://www.google.com/admob/ • https://www.google.com/admob/success.html