2. About InternetQ
» InternetQ, is a world-leading mobile marketing,
digital entertainment and advertising technology
company
» The company's proven platforms and innovative
applications help » mobile network operators
» online brands » advertisers » developers to
attract and then convert consumers to become
paying customers
» Engagement and conversion occurs through
customized apps, mobile campaigns and interactive
ads served through Minimob, our mobile marketing
platform
» Listed on the AIM market of the London Stock
Exchange (LSE:INTQ) since 2010
» Company generated annual revenues in excess of
€104 million (FY2013)
Global presence
offices
worldwide24
3. Minimob at-a-glance (December 2014)
403million
SDK installs
3800
active developers
Minimob User Base Base
API Connectivity
Targeting Options
App Distribution by Category
22%
29%
12%
9%
14% 14%
0%
10%
20%
30%
40%
Entertainment Games Travel m-Commerce Utilities Other
Country OperatorLanguage
Device Manufacturer
Network Type
Phone Model
OS Version
App CategoryApp Usage
Cross-Platform Support
120+
Performance ad networks
30+
Supply Side Platforms
4. Platform Advantages
The company’s global reach
and relationships with local
experts help secure new
sources of demand and supply
Global Footprint
Automation through API
integration with ad networks
and SSPs ensures traffic and
a steady demand
Connected Platform
Multiple datacenters and
scalable system architecture
guarantee uptime and
platform availability
Robust Infrastructure
Access to exclusive offers
and industry-best payouts by
promoting InternetQ’s own
products and services
Exclusive Offers
5. Ad Units
Full Screen Interstitials
Full screen ads that capture
attention and offer maximum
screen estate
Ad Wall
Window containing multiple
ads appears during natural
app transition points
Dialogs
Interstitial ads presenting
users with two buttons to
dismiss or accept an offer
Banners
Text or image banners that
show up on a predetermined
area of the screen
Video
Full screen video ads
optimized for device screen
size and connection speed
Native Links
Button or text links placed
within an app and pointing to
a pre-selected ad
6. Benefits for Partners
One-stop Shop
• Access to hundreds of partner ad networks, SSPs and DSPs from one Minimob account
• Resource optimization by eliminating the need to manage relationships with several
potential partners on an one-to-one basis
Competitive Offers
• Continuously updated selection of competing offers
• Ability to choose the network offering the highest payouts on the same offer
• Best payouts for offers promoting InternetQ products and services
Easy Payments
• Provide payment details once and receive payments from all connected networks
through Minimob
• Fast and reliable payments via wire transfer or PayPal
Focus on Value
• Developers freed to allocate more resources on improving their apps and ensuring
their users are re-engaged, leading to an increase in ARPU/LTV
• Networks focus on securing partnerships with direct advertisers and traffic sources
7. Achieving Results
» Enabling advertisers to
acquire new users
» Several apps enjoy more
than 1500 downloads on a
daily basis
» Nanu the leading performer
with over 1 million new
installs in 70 days
