The document discusses how Amazon has evolved its use of digital technologies, including the Amazon Dash button which allows customers to easily reorder products with the press of a button, as well as Amazon Fresh which allows customers to shop for groceries online. It also examines how customers access information through the internet using various digital devices and how their online behaviors have changed as technologies like mobile phones have become more prominent.

1. EVOLUTION OF
DIGITAL MARKETING
IN AMAZON
BY: NOOR NABIA

2. EVALUTION OF AMAZON IN DIGITAL
TECHNOLOGY.
AMAZON STRATGIES . AMAZON PRIME
VIDEOS
UNLIMITED AMAZON
.

3. WHAT IS DIGITAL TECNOLOGIES
Digital technologies are electronic systems / tools that are used in every companies as it
is one of the most important tools to use for example :
❑using data to process information.
❑Using social media.
❑Online gaming/ app
❑Distribution channals

4. INTRODUCTION ABOUT DIGITAL TECNOLOGY THROUGH
AMAZON
ACCESS TO INTERNET CUSTOMERS ACESSING AMAZON
THROUGH INTERNET
DIGITAL DIVICE WHAT DIVICE CUSTOMERS USE
CONCUMERS SEARCH FOR INFORMATION ACCESSING INFORMATION ON AMAZON
CONSUMERS BUYING ONLINE BUYING AMAZON PRODUCTS
ONLINE VIDEO CONSUMPTION AMAZON VIDIEOS , EG –ADVERTS
CONSUMERS TRENDS HOW TECH CHANGED EVERYONE LIFES
SUMMERY Overall about digital technology
REFERANCES

5. Driving digital technology through
amazon
◦ Digital technology nowadays is so advanced these days that every companies around
the world use technology for the business, for example amazon uses different types of
technology for there business like:
➢Amazon (virtual) dash button- it’s a new technology that came in march 2015 where it
is an single function controller size of a pocket that could place in the house.
➢Amazon fresh , its an online grocery that opened in the 1990s, where it is the only
company that has manage to achieve their target market with this business model.
Also, Amazon.com Inc. (AMZN) went live in 1995, and ever since, the Seattle-based
company has systematically revolutionized the way people consume.

6. Driving digital technology through
amazon
◦ Four ways amazon use technology in their amazon company to help them deliver in
better ways are : amazon dash button, amazon fresh , amazon air and fire.
During 21st century amazon became one by leading the way using different
technological front for example- from cloud computing to e-readers, online grocery
shopping, video streaming, and gaming.
For example the technology amazon use is dash button which is a single-function controller about
the size of a pack of gum that Amazon Prime members could place around the house. Each
button corresponded to a household necessity by brand name. Also amazon dash button is use
as a small electronic device designed to make ordering products easy and fast and it comes in in
packs; each device contains an embedded button emblazoned with the name of a frequently
ordered product.

7. Amazon Dash button
https://www.youtube.com/watch?v=-
OgPTC0EB48&ab_channel=JaumeHugas

8. Also, sometime in the future amazon decided that they hope to deliver prime orders in 30
minutes flat using unmanned drone. The amazon also sold millions of dash buttons to there
customers to help them with the shopping and made it easy for them for example – if you are
running out of items, all you need to do is say what item is you need and detail they will bring it
to you the next day. Dash button is also a wireless device about the size of a pack of gum
which Presses the button, and the device uses Wi-Fi to instantly order items you have pre-
selected from Amazon. The cost of dash button is not too much as it for just $5 which makes it
easier for the customers buy as much as they want.
Most people mount their buttons in their kitchen, pantry, laundry room, and bathroom using
the attached adhesive strip on the back of the device or hang the button using the included
plastic clip, also Purchase a Dash Button on Amazon.com for each of your favourite brand for
example –Tide, Bounty, Gatorade and more. Then at home, customers set-up buttons using
the Amazon App and select the specific products that customer want to order when they
press the button, they also can change your product selection at any time.

9. Access to internet
◦ Internet is one easier tool that allows everyone to access what they are looking for
example apps, gaming, accessories, entertainment and much more. The Internet has
revolutionized the computer and communications world like nothing before. The
Internet started in the 1960s as a way for government researchers to share information.
◦ History of internet
◦ In other words, internet is a worldwide computer network that is used by everyone
around the world who can access anywhere and anytime. It transmit data and
information of anything you search of. Creation – the SAGE (which is Semi-Automatic
Ground Environment) it is a programme where a system of large computers and
associated networking equipment that coordinated data from many radar sites and
processed it.

10. ◦ it was created in around 1958 as part of an attempt to regain the lead in technology from
the Soviet Union which had recently launched Sputnik.
This is the picture of SAGE Computer Room when internet started.
◦ ..
The ability of TCP/IP to work over virtually any
pre-existing communication networks allowed for
a great ease of growth, although the rapid
growth of the Internet was due primarily to the
availability of commercial routers from
companies such as Cisco Systems, Proteon and
Juniper, the availability of commercial Ethernet
equipment for local-area networking and the
widespread implementation of TCP/IP on the
UNIX operating system.

11. ◦ As the time went by the internet became really popular and grow rapidly by customer using it everyday for
going online looking for information, picture or videos. An early popular web browser back in the day was
ViolaWWW. It was eventually replaced in popularity by the Mosaic web browser. By 1996 usage of the word
Internet had become commonplace, and consequently, so had its use as a reference to the World Wide Web.
Over the course of the decade, the Internet successfully accommodated the majority of previously existing
public computer networks.
Evaluation of internet is really important to develop evaluation skills to assist you in identifying quality Web pages.
There are six (6) criteria that should be applied when evaluating any Web site: authority, accuracy, objectivity,
currency, coverage, and appearance.
The speed of the internet is a data or a content travels from the World Wide Web to your home computer, tablet,
or smartphone. The speed of this data is measured in megabits per second (Mbps). One megabit is equal to 1,024
kilobits. This conversion means 1.0 Mbps is more than 1,000 times faster than 1.0 kilobits per second (Kbps). High-
speed Internet connection known as broadband (broad bandwidth) is defined by download speeds of at least
768 Kbps and upload speeds of at least 200 Kbps.

12. ◦ One of the fastest internet is broadband internet as it provide by cable operators, telephone
companies or high-speed Internet service providers. Broadband Internet is one of the fastest
Internet options available across the nation today. This specific type of high-speed Internet
connection uses multiple data channels to send large quantities of information to and from
Internet users.
◦ For example: TalkTalk broadband as it is the cheapest broadband you can get as more than
hundred customers has TalkTalk in their homes, also TalkTalk prices are low, so it is easy for the
customers to buy. TalkTalk also has the cheapest broadband packages around, and often
has special offers on to make it even more worth your while.
◦ The speed of this broadband has 3 download speed which is Fast Broadband, with average
speeds of 11Mb, Fibre 35 with average speeds of 38Mb, Fibre 65 with average speeds of
67Mb or Fibre 150 - with average speeds of 145Mb
◦ However, it depends on where you live as it will give you a speed estimate for your address
when you sign up.

13. As of January 2021 there were 4.66 billion active
internet users worldwide - 59.5 percent of the
global population. Of this total, 92.6 percent (4.32
billion) accessed the internet via mobile devices.
Also , a world without the internet is unimaginable.
Connecting billions of people worldwide, the
internet is a core pillar of the modern information
society.

14. Digital device – use by audience
There are so many digital devices that audience use in there daily lives such as workplace or
home and the device are for example:
◦ Laptop
◦ Mobile phone
◦ iPad/ tablets
◦ Input devices such as keyboard and mice
◦ Output device such as printers and speakers
◦ Storage devices such as flash drive
These are the devices every audience use in their daily lives to help them in the actives that
they do.

15. Digital devices

16. Digital technology are now part of everyone's lives that is used daily. However , Besides these
more traditional computer hardware devices, many items that were once not considered
digital devices are now becoming computerized themselves to make it easier . Also Digital
technologies are now being integrated into many everyday objects, so the days of a device
being labelled categorically as computer hardware may be ending. For example : in amazon
they are introducing Ford + Alexa bringing the amazing capabilities of Amazon Alexa from
your home to the road. By using the Ford + Alexa app and connecting via SYNC. Also you will
have you’ll have access to Voice Navigation, Traffic Information, over 30,000 Skills, Amazon
Prime shopping and can even control your supported Smart Home devices. Stay connected,
no matter where you are, you can get this on app store or google play.

17. Mobile marketing statistics compilation
2021
◦ Smartphones are being used by people all around the world for their uses such as for work,
communication and much more.
Also, consumers spends using mobile media varies throughout the day, it is important to understand
for dayparting for example, buying displaying media. The display media use from comScore global
digital future in focus which shows how important desktop is important for daytime at work
audiences, but Tablet and smartphone dominate in the evening.

18. How customers search for information
◦ Customers search for information In different ways such as videos, books , websites and many more. For
example if customers need to find information about a an product/ item like an tablet or a headphone
and its from amazon , they would go on the amazon website where they found the product and the
information they need for the product.
◦ Also they would get information from new technologies including social media platforms, such as
Facebook, Twitter, and LinkedIn, to the growing popularity of blogging, there are several new ways for
customers to get information online. Also with more and more channels opening daily, consumers today
have far more choice about how they get their information. Which sources of information are trusted?
How do customers get their information.

19. ◦ The first resources of finding information customer use is social media platform as it is the fastest way to
find information and is one of the most impactful trends. Everybody uses social media in someway.
Example of social media are Facebook, LinkedIn, and Twitter that have become a primary source of
information for customers all around the world . The most recent research suggests that 62% of adults get
their information from social media. 70% of consumers are more likely to use a local business if it has
information available on a social media site.
◦ Another example is customer reference where They allow prospective customers to gather information
about business from people who have already done business with. Also Customers find other customers
more trustworthy than salespeople. They gain little to no benefit from decisions, and as a result are less
biased towards your product or service.
◦ The ability of consuming so much technology has created several trends in consumers such as the social
media, some of the most popular trends today are eBook's, blogs, webinars, podcasts and streaming of
video. It is worth mentioning most of our shopping, entertainment and socializing is also done online and
impacts on their lives because consumers are able to function from their personal space without having
to leave their home, let alone answer their door physically thanks to tech gadgets such as ring, also
customers are able to access for information quickly and effectively using internet without an hustle.

20. ◦ For example on internet you can access to google search where every audience / customers as google is the
most popular search engine on the web and allowing us to search for nearly everything, platforms for you and
giving you the best answer for you to understand such as if an customer want to find a person they are
searching they can search on Facebook as it allows you to find anyone from anywhere and constantly
redeveloping to adjust to consumers needs.
However , with all these search opinion customers desire has become more satisfying and effective. Customers
are devouring the online shopping option and relying on purchases such as Fashion items, Travel needs, Tech
products, Books and Music, Second Hand items, and Online Learning and more! Through all this technological
takeovers. Consumers have created several trends such as consumption, connectivity and creation. Over the
years the consumption of social media has drastically increased, and online consumption of eBooks, blogs,
webinars, podcasts and streaming of video climbed with most of our shopping, entertainment and socializing also
being done online. The trend to communicate and be connected has a huge impact on the need of better
internet speeds, better smartphones, faster mobile services and faster connections.

21. What customers buy online?
◦ Online customers buy millions of things for their needs and wants. In the UK 87% of households made
online purchases within the preceding 12 months, making this the highest online purchase penetration
rate in the country in the past 11 years. Clothing and sports goods were especially popular purchases
made online. Also what makes customers shop online is reviews of motivation as customers always look
at points of view of others customers on if it’s a good thing to shop online or not. Also an survey
conducted in 2018 and 2019 found out that prices and choices were the biggest two factors. Another
study on the payment patterns of online shoppers revealed that while conventional methods such as
credit cards or debit cards still held a higher share, shoppers also accommodated online payment
systems such as PayPal, or even digital wallets such as Google, Apple, and Amazon.

22. Online video consumption
◦ This is where audience uses technology to provide real time visual, also online videos have became part of lives
of every audience in the world. Normal people have become celebrities and some of them millionaires. There
has been so much growth in marketing and steaming services have been increased their market size year after
year and moreover , Understanding and interpreting information would be crucial in the future of marketing or
in general, of any business, therefore many data analytics companies are partnering with marketers and
organizations to help them achieve their goals.
◦ Like I said , online video consumption has grown each year. As a result, many companies have launched a
video marketing strategy considering how successful video has been for some YouTubers. Also people have
been spending to much on online videos. Such as in the United States, media consumption has increased
enormously, partly thanks to the shift from traditional media to digital media.

23. ◦ The most popular social media app in the UK are: Facebook which is still remains the most popular social media
platform in the UK, with more than 44.8m active users. YouTube which come second and has 35.6m users which
is used every second. Messaging services including WhatsApp & Facebook Messenger account for the
remaining top 5 positions of most used services. Instagram follows closely behind Facebook with more than
30.6m users and lastly Tiktok rose rapidly to 3.7m users in the UK in 2020 as everyone is crazy for making videos
and show to people around the world.
◦ In 2021, collective media consumption continues its upward trajectory, and is set to be at the highest it's ever
been. In 2021, overall media consumption among U.S. adults is estimated to be around 666 minutes per day, or
11.1 hours a 20.2% increase from 2011.

24. Consumers trends
◦ One of the main challenges faced by a business is the ability to respond to changes in three different trends which are :
Economic, market and social trends, which helps to stay ahead of its competitors.
Economic trends which influence the level of consumers demand within the economy as a whole in amazon . For
example ,
◦ High levels of unemployment reduces customers.
◦ A low rate of interest con stimulate consumers demand.
◦ A high rate of income tax can lower consumers demand.
◦ A low rate of inflation increases consumers demand.
◦ A fall in the value of the £ makes imports cheaper.
◦ Advance in technology can reduce the price of the products.
All of these factors will
influence the level of
customers dispensable

25. ◦ Market trends in amazon-
◦ Is where changes in the spending pattern of consumers on particular goods and services. The population profiles of the
target market will influence demand for different products and service with influence by marketing, advertising and
branding. All products have a life cycle and will eventually decline, to be replaced by other products.
❑ businesses need to analyse these factors to determine if they need to change their current strategy.
Increasing online shopping has become a common for customers has more people chooses to stay home and shop
online. Also many countries locked down for significant periods of time changed a lot , where there was a massive
increase in the number of online purchases. Amazon is a popular channel for buying and selling second-hand items online
and 66% have used the marketplace to buy or sell an item online. Customers also get their order on the right time as 91%
expect to receive an online order within a week and 9% expect orders the same day.
Customers online shoppers demonstrate an increased demand for fast and low-cost shipping, also customers have high
expectations for having their products shipped online because its same day delivery with echo friendly packaging.

26. ◦ Social trends concern people views and opinions about key issues. Moreover this includes aspects such as
environmental concerns, fair trading and animals right. Moreover, online reviews by customers of products and services
provide access to information on price, quality and customers services and online campaigns can be started aiming at
highlighted and changing poor business practice , which includes fundamental changes in customers behaviour
patterns over the last few years such as the development of online shopping. These trends are linked to how people
perceive their own well being of others.
◦ Amazon has new trends that helps customers such as amazon lockers, which is a secure self-service kiosks where you
can pick up your Amazon purchases at locations including popular retailers like John Lewis and Next, as well as
dedicated Amazon Hub Lockers located on University campuses, hotels, retail centres, for example city of Nottingham.

27. Summary
◦ Technology has consumed not only hour lives and time but it has made us dependable relying on
technology everyday lives. During our daily tasks we use technology starting first thing in the morning with
a smartphone clock to wake us up and 95% of customers by doing shopping online now due to covid 19
lockdown and is advantage for customers as they can shop online at home and don’t have to go to
the mall. The customers is what drive technology to go forward in every aspect from having access such
as access the internet to speed of internet available. Also having social media to communicate in
different ways and companies finding different ways to promote their brands to satisfy us. The
technology is learning our behaviour that we do everyday so this makes the brands to even more better
jobs for example what we like and dislike with our needs and desire, also advertisement, videos.